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M. Barnhart, Huff, A., and Scott, I., American Consumers' Understandings of the Right to Consume Firearms, in Consumer Culture Theory Consortium, 2019.
M. Barnhart and Mish, J., Hippies, Hummer Owners, and People Like Me: Stereotyping as a Means of Reconciling Ethical Consumption Values with the DSP, Journal of Macromarketing, vol. 37, no. 1, 2017.
M. Barnhart and Penaloza, D. Lisa, Who Are You Calling Old? Old Age Identity Negotiation in the Elderly Consumption Ensemble, Consumer Culture Theory Conference. 2008.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America, Consumer Culture Theory Conference 2017. Anaheim, CA, 2017.
M. Barnhart and Huff, A., In and Out: Paid Caregivers as Members of the Family..kind of, Consumer Culture Theory Conference. Helsinki, Finland, 2014.
M. Barnhart, Round Table panelist - The future of research in eldercare, North American Association for Consumer Research Conference. New Orleans, 2015.
M. Barnhart and Huff, A., Negotiating the Legitimacy of an American Icon: Myth and the U.S. Gun Market, in Association for Consumer Research, 2018, vol. 45.
M. Barnhart and Ratchford, M., Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index, Winter Educators' Conference. San Diego, CA, 2007.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America, Association for Consumer Research Conference 2017. San Diego, CA, 2017.
M. Barnhart and Ratchford, M., A Multivariate Analysis of Pre-acquisition Drivers of Technology Adoption, Marketing Science Conference. Atlanta, GA, 2014.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., Sisyphus and the American Socio-political Industrial Gun Complex: How Gun Violence Prevention Groups Keep Pushing the Rock, Marketing and Public Policy Conference. San Luis Obispo, CA, 2016.
M. Barnhart and Huff, A., Arming School Staff Will Pose Risks to Students that Outweigh Chance of Shooting, 2019.
M. Barnhart and Penaloza, L., Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble, Journal of Consumer Research, 2013.
M. Barnhart and Penaloza, D. Lisa, Living Capitalism: Consumer Identity and Consciousness in Transformational Consumer Research, Conference on Transformative Consumer Research. Hanover, NH, 2007.
M. Barnhart, Huff, A., McAlexander, B., and McAlexander, J., Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense, Journal of the Association for Consumer Research, vol. 3, no. 1, 2018.
M. Barnhart and Huff, A., Assembling Safety in an Armed America, Speaker Series. Melbourne, Australia, 2017.
M. Barnhart, Huff, A., and Cotte, J., Like a Member of the Family: Including and Excluding Paid Caregivers in Performances of Family, Journal of Marketing Management, vol. 30, no. 15-16, pp. 1680-1702, 2014.
M. Barnhart and Penaloza, L., Negotiating Agency in the Elderly Consumption Ensemble, North American Association for Consumer Research. San Francisco, CA, 2008.
M. Barnhart, Marketing Services to Older Consumers, Western Regional International Health Conference. Eugene, OR, 2015.
B. Becker, Kaldenberg, D., and McAlexander, J., Yellow Pages Usage by Professionals: An Exploratory Study of Dentists, Health Marketing Quarterly, vol. 12, no. 2, pp. 97-110, 1994.
B. Becker, Kaldenburg, D., and McAlexander, J., Site Selection by Professional Service Providers: The Case of Dental Practices, Journal of Marketing Theory and Practice, vol. 5, pp. 35-44, 1997.
C. Bee and Madrigal, R., It's Not Whether You Win or Lose, It's How the Game is Played: The Influence of Sports Programming on Advertising, Journal of Advertising, vol. 41, no. 1, pp. 47-58, 2012.
C. Bee and Kahle, L., Relationship Marketing in Sports: A Functional Approach, Sport Marketing Quarterly, vol. 15, no. 2, pp. 102-110, 2006.
C. Bee and Madrigal, R., Outcomes are in the Eye of the Beholder: The Influence of Affective Dispositions on Disconfirmation Emotions, Outcome Satisfaction, and Enjoyment, Media Psychology, vol. 24, no. 4, pp. 143-153, 2012.
C. Bee and Havitz, M. E., Exploring the Relationships Among Involvement, Psychological Commitment, and Behavioral Loyalty in a Sport Spectator Context, International Journal of Sports Marketing and Sponsorship, vol. 11, no. 2, pp. 140-157, 2010.
C. Bee and Madrigal, R., Consumer Uncertainty: The Influence of Anticipatory Emotions on Ambivalence, Attitudes, and Intentions, Journal of Consumer Behaviour, vol. 12, no. 5, pp. 370-381, 2013.
C. Bee and Dalakas, V., Rivalries and Sponsorship Affiliation: Examining the Effects of Social Identity and Argument Strength on Responses to Sponsorship-related Advertising Messages, Journal of Marketing Communications, 2013.
C. Bee, King, J., and Stornelli, J., Are you with or against us? The cognitive and emotional consequences of sponsoring a rival, Journal of Business Research.
C. Bee and Neubaum, D., The Role of Cognitive Appraisal and Emotions of Family Members in the Family Business System, Journal of Family Business Strategy, vol. 5, no. 3, pp. 323-333, 2014.
M. Belkhir, Brouard, M., Brunk, K. H., Campana, M., Dalmoro, M., Ferreira, M. Christina, Figueiredo, B., Huff, A., Scaraboto, D., Sibai, O., and Smith, A., From Fish Tank to the Open Ocean: Navigating the Institutional Field of CCT, Consumer Culture Theory 2016. Lille, France, 2016.
M. Belkhir, Brouard, M., Brunk, K. H., Campana, M., Dalmoro, M., Ferreira, M. Christina, Figueiredo, B., Huff, A., Scaraboto, D., Sibai, O., and Smith, A., Isolation in Emerging Fields: The Case of Entrant Actors in an Emerging Academic Field, Consumer Culture Theory 2017. Anaheim, CA, 2017.
C. Breese, Adams, C., Logel, J., Drebing, C., Rollins, Y., Barnhart, M., Sullivan, B., DeMasters, B., Freedman, R., and Leonard, S., Comparison of the regional expression of nicotinic acetylcholine receptor alpha-7 mRNA and I-125-alpha-bungarotoxin binding in human postmortem brain, Journal of Comparative Neurology, vol. 387, no. 3, pp. 385-398, 1997.
J. Broome, Innovation Program Stagnant? Here’s How to Get it Unstuck., vol. 2019, no. 1, p. 112, 2019.
N. Brown, Behind the Scenes With Nikki Brown Business and Marketing Instructor. Corvallis, OR, 2018.
N. Brown, Through a Student’s Eyes: 4 Simple Ways To Improve Engagement In Your Online Course, 2018 Ecampus Faculty Forum. Corvallis, OR, 2018.
N. Brown, Meeting Students Where They Are. Corvallis, OR, 2018.
D. J. Brown and Koenig, H., Applying Total Quality Management to Business Education, Journal of Education for Business, vol. 68, no. 6, pp. 325-329, 1993.
J. R. Brown, Johnson, J. L., and Koenig, H., Measuring the sources of marketing channel power: A comparison of alternative approaches, International Journal of Research in Marketing, vol. 12, no. 4, pp. 333-354, 1995.
N. Brown, Using Company Case Studies in the Online Classroom, Ecampus Faculty Luncheon. OSU - Horizon Room (MU 49), 2018.
N. Brown, Through A Student's Eyes: A Deep Dive Into Online Learning, Ecampus Professional Development Funds Discussions. OSU - Willamette East, 3rd floor of The Valley Library, 2018.
S. A. Brown, Massey, A. P., Montoya, M., and Burkman, J. R., Do I Really Have To? User Acceptance of Mandated Technology, European Journal of Information Systems, vol. 11, no. 4, pp. 283-295, 2002.
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P. Y. K. Chau, Cole, M., Massey, A. P., Montoya, M., and O'Keefe, R. M., Cultural Differences in the Online Behavior of Consumers, Communications of the ACM, vol. 45, no. 10, pp. 138-143, 2002.
J. Chen, Gurel-Atay, E., Kahle, L. R., and Suh, W. Suk, Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging?, in Association for Consumer Research, 2018.
J. Chen and Madrigal, R., Moderating and Mediating Efects of Team Identifcation in Regard to Causal Attributions and Summary Judgments Following a Game Outcome,", Journal of Sport Management, vol. 22, no. 6, 2008.
J. Chen, Gurel-Atay, E., Xie, G. - X., and Kahle, L., Changes in Social Values in the United States, 1976-2007: 'Self-Respect' Is on the Upswing as 'Sense of Belonging' Becomes Less Important., Journal of Advertising Research, vol. 50, no. 1, pp. 57-67, 2010.
J. Chen and Xie, V., The Moral High Ground: The Role of Moral Emotions in Consumer Boycotts, in Society of Consumer Psychology, 2013.
S. Cook, Watson, A., and Parker, S., A Twenty Year Examination of the Perceptions of Business School Interns: A Longitudinal Case Study, Journal of Education for Business, vol. 90, pp. 103-110, 2014.

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