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S. J. S. Wilner and Huff, A., “Objects of Desire: The Role of Product Design in Revising Contested Cultural Meanings”, Journal of Marketing Management, vol. 33, no. 3-4, pp. 244-271, 2017.
A. Watson, Zank, G., and Turri, A. M., “I Know, But I'd Rather Be Beautiful: The Impact of Self-esteem, Narcissism, Weight, and Knowledge on Addictive Tanning Behavior in Millennials”, Journal of Consumer Affairs, vol. 52, no. 1, pp. 209-226, 2018.
A. Watson, “The Symbiotic Fashion and Emergent Identity Model”, Consumer Culture Theory Conference. University of Southern Denmark, Odense, Denmark, 2018.
A. Watson, “Symbiotic Fashion and Emergent Identity: A Theoretical Model”, in University of Southern Denmark, Odense, 2018, p. 50.
A. Watson and Turri, A. M., “Consumer Perceptions of Carbon Labeling: Hype or Effective Communication Strategy?”, Journal of Marketing Communications, vol. 21, no. 4, pp. 300-315, 2015.
J. Wang and Huff, A., “Boycotters Who Don’t Boycott: Attitude-Behavior Inconsistency in an Anti-Consumption Movement”, Association for Consumer Research. St Louis, 2011.
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G. B. Voss, Montoya, M., and Voss, Z., “Aligning Innovation with Market Characteristics”, Journal of Marketing Research, vol. 43, no. 2, pp. 296-302, 2006.
F. Veltri, Miller, J., and Harris, A., “Club sport national tournament: Economic impact of a small event on a mid-size community”, Recreational Sport Journal, vol. 33, pp. 119-128, 2009.
F. Veltri, Miller, J., Presley, R., and Charlton, A., “The new playoff system in college football: Analysis of fan interest and perception of College Football National Championship Game.”, in Applied Sport Management conferencer, Baton Rouge, LA, 2016.
F. Veltri, Scofield, A., and Black, C., “Teaching Principles of Marketing: Student group projects from A to Z.”, in Marketing Educators Association, Denver, CO, 2016.
F. Veltri, “Administration of Physical Education and Sport Programs”, 2002.
F. Veltri and Moody, R., “An exploration of where social media marketing is taught across the university campus.”, in Marketing Educators Association, Denver, CO, 2016.
F. Veltri, Miller, J., and Gillentine, J., “Risk management strategies at Division I Intercollegiate Football stadiums: Do spectators perceive they are protected against terrorism?”, Journal of Contemporary Athletics, vol. 3, pp. 45-56, 2008.
F. Veltri and Moody, R., “Are online reviews of marketing classes unbiased: A look at the impact of social modelling and reactance on student online reviews?”, presented at the 2017, 2017.
M. Van Order, Shifters: Corporate Investing And Disruptive Change. Corvallis, Oregon: , 2016, p. 100.
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T. - Y. Tung, Koenig, H., and Chen, H. - L., “Effects pf Green Self-Identity and Gender Influences on Consumers' Involvement and Patronage Intention in Eco-Apparel Consumption”, in Association for Consumer Research, San Diego, California, 2017.
T. - Y. Tung, Koenig, H., and Chen, H. - L., “Effects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparison”, Sustainability, vol. 9, 2017.
T. - Y. Tung, Burns, L., and Koenig, H., “Choice Overload and Online Approach Behavior”, International Journal of e-Business Research, vol. 15, no. 4 (October-December), pp. 56-72, 2019.
J. D. Townsend, Kang, W. K., Montoya, M., and Calantone, R., “Brand Specific Design Effects: Form and Function”, Journal of Product Innovation Management, vol. 30, no. 5, pp. 994-1008, 2013.
J. D. Townsend, Montoya, M., and Calantone, R. J., “Form and Function: A Matter of Perspective”, Journal of Product Innovation Management, vol. 28, pp. 374-377, 2011.
C. Toombs, “Dulse Commercialization”, Salem Rotary. Salem Oregon, 2015.
C. Toombs, “Commercialization of university technologies”, Oregon State University Vista Club. MU, 2016.
L. N. Tobey, Koenig, H., Brown, N., and Manore, M. M., “Reaching Low-Income Mothers to Improve Family Fruit and Vegetable Intake: Food Hero Social Marketing Campaign”, Nutrients, vol. 8, no. 9, 2016.
K. R. Teas, Dorsch, M. J., and McAlexander, J., “Measuring Commercial Bank Customers' Attitudes Toward the Quality of the Financial Services Marketing Relationship”, Journal of Professional Services Marketing, vol. 4, pp. 75-96, 1988.
M. V. Tatikonda and Montoya, M., “The Influence of Project Execution Factors on Operational and Market Outcomes in New Product Development”, Management Science, vol. 47, no. 1, pp. 151-172, 2001.
M. V. Tatikonda and Montoya, M., “De l’intégration des perspectives opérationnelles et marketing sur l’innovation produit”, Recherche et Applications en Marketing, vol. 16, no. 4, pp. 71-97, 2001.
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J. Stornelli, Pereira, B., and Vann, R. J., “Big Picture, Bad Outcomes: When Visual Perspectives Harm Health Goal Pursuit”, Journal of Consumer Psychology, 2019.
A. Stokes and Turri, A., “The Impact of Eco-Labeling on Consumer Perceptions”, Marketing and Public Policy 2008 Pre-conference Workshop. 2008.
A. Stokes, Turri, A., and Tangari, A., “Is Carbon Labeling Effective? The Impact of Carbon Labels on Consumer Perceptions and Purchase Intentions”, AMA Winter Educators' Conference Proceedings. Tampa, FL, 2009.
A. Stokes, Jensen, T. D., and Watson, A., “Co-Branding: The Effects of Internet Merchant Familiarity and Delivery Carrier Familiarity on Price and Merchant Perceptions”, Journal of Marketing Theory and Practice, 2011.
A. Stokes, Kopp, S. W., and Suter, T. A., “What is Consumer Confusion and How is it Measured?”, 2010 Marketing and Public Policy Conference Proceedings. Denver, CO, 2010.
A. Stokes and Jensen, T. D., “Consumers' (Dis)Use of the Nutrition Facts Panel”, Marketing and Public Policy Conference Proceedings. Philadelphia, PA, 2008.
A. Stokes and Murray, J. B., “An Interpretive Inquiry into the Consumption of Fashion: A Microsociological Perspective”, 2010 Consumer Culture Theory Conference Proceedings. Madison, WI, 2010.
D. E. Sprott, Spangenberg, E. R., Knuff, D., and Devezer, B., “Self-prediction and patient health: Influencing health-related behaviors through self-prophecy”, Medical Science Monitor, vol. 12, no. 5, pp. RA85-91, 2006.
X. M. Song, Montoya, M., and Schmidt, J. B., “The Role of Marketing in Developing Successful New Products in South Korea And Taiwan”, Journal of International Marketing, vol. 5, no. 3, pp. 47-69, 1997.
X. M. Song, Montoya, M., and Schmidt, J. B., “Antecedents and Consequences of Cross-Functional Cooperation: A Comparison of Marketing, R&D, and Manufacturing Perspectives”, Journal of Product Innovation Management, vol. 14, no. 1, pp. 35-47, 1997.
X. M. Song and Montoya, M., “An Examination of the Effect of Perceived Technological Uncertainty on Japanese New Product Development”, Academy of Management Journal, vol. 44, no. 1, pp. 61-80, 2001.
X. M. Song and Montoya, M., “Critical Development Activities for Really New versus Incremental Products”, Journal of Product Innovation Management, vol. 15, no. 2, pp. 124-135, 1998.
J. W. Schouten and McAlexander, J., “Positioning Services for Competitive Advantage”, Annual Editions: Marketing 90/91 (Reprint) Guilford Conn: Dushkin, pp. 60-65, 1988.
J. Schouten, McAlexander, J., and Koenig, H., “Transcendent Consumption Experience and Brand Community”, Journal of the Academy of Marketing Science, vol. 35, no. 3/Fall, pp. 357-368, 2007.
J. Schouten and McAlexander, J., “Subcultures of Consumption: An Ethnography of the New Bikers”, Journal of Consumer Research, vol. 22, no. 1, pp. 43-61, 1995.
J. W. Schouten and McAlexander, J., “Positioning Services for Competitive Advantage”, Journal of Services Marketing, vol. 13, pp. 69-75, 1988.
A. B. Schneider, Chugani, S., Kaur, T., Stornelli, J., Luchs, M. G., Bakpayev, M., Garcia-Collart, T., Leonard, B., Ottlewski, L., and Pricer, L., “Consumer Well-being in a Digital World: Paradoxes of Technology and the Role of Wisdom”, Journal of Consumer Affairs, 2022.
J. B. Schmidt, Calantone, R., Griffin, B., and Montoya, M., “Do Certified Mail Third Wave Follow-Ups Really Boost Response Rates and Quality?”, Marketing Letters, vol. 16, no. 2, pp. 129-141, 2005.
J. B. Schmidt, Sarangee, K., and Montoya, M., “Exploring New Product Development Project Review Practices”, Journal of Product Innovation Management, vol. 26, no. 5, pp. 520-635, 2009.
J. B. Schmidt, Montoya, M., and Massey, A., “New Product Development Decision-Making Effectiveness: Comparing Individuals, Face-to-Face Teams, and Virtual Teams”, Decision Sciences, vol. 32, no. 4, pp. 575-601, 2001.
R. Sanchez, “Presentation of a Marketing Research Consulting business”, Presentation to the Corvallis Chamber of Commerce. Corvallis, OR, 2000.
R. Sanchez, “Presentation of a Marketing Research Consulting business”, Presentation to Salem Chamber of Commerce. Salem, OR, 2000.
R. Sanchez, “Presentation of a Marketing Research Consulting business”, Presentation to Eugene Chamber of Commerce. Eugene, OR, 2000.
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A. Rumpakis, Bee, C., and Lee, J., “Collegiate Athletic Rebranding: Transforming the Visual Identity of Oregon State University”, Journal of School Public Relations, vol. 37, no. 2, pp. 249-274, 2016.

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