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J. McAlexander, 20 Years in the Field: The Ethnographic Journey, Market Research Association Conference. Las Vegas, NV, 2011.
A
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., Addressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers, Journal of Macromarketing, vol. 37, no. 4, pp. 393-408, 2017.
F. Veltri, Administration of Physical Education and Sport Programs, 2002.
J. McAlexander, Koenig, H., and DuFault, B., Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities, Journal of Marketing for Higher Education, vol. 24, no. 2, pp. 243-257, 2014.
U. Orth, Advantageously Positioning Oregon Wine, Presentation to Oregon Wine Advisory Board, Research Committee. Corvallis, OR, 2002.
G. B. Voss, Montoya, M., and Voss, Z., Aligning Innovation with Market Characteristics, Journal of Marketing Research, vol. 43, no. 2, pp. 296-302, 2006.
H. Koenig and McAlexander, J., Alumni Giving: Cultivating Connections that Build Commitment, Symposium for the Marketing of Higher Education. San Diego, CA, 2007.
A. Huff and Cotte, J., The Ambivalent Role of Adult Siblings in Family Decisions about Elder Care, Association for Consumer Research. St Louis, 2011.
A. Huff, The Ambivalent Role of Adult Siblings in Family Decisions about Elder Care, Consumer Culture Theory. Chicago, 2011.
M. Barnhart, Huff, A., and Scott, I., American Consumers' Understandings of the Right to Consume Firearms, in Consumer Culture Theory Consortium, 2019.
S. Im, Montoya, M., and Workman, J., Antecedents and Consequences of Creativity in Product Innovation Teams, Journal of Product Innovation Management, vol. 30, no. 1, pp. 170-185, 2013.
X. M. Song, Montoya, M., and Schmidt, J. B., Antecedents and Consequences of Cross-Functional Cooperation: A Comparison of Marketing, R&D, and Manufacturing Perspectives, Journal of Product Innovation Management, vol. 14, no. 1, pp. 35-47, 1997.
H. Koenig, Antecedents of Power in a Channel of Distribution, AMA Winter Educators' Conference. Newport Beach, CA, 1993.
M. Montoya and O'Driscoll, T., Applying Performance Support Technology in the Fuzzy Front End of NPD, Journal of Product Innovation Management, vol. 17, no. 2, pp. 143-161, 2000.
D. J. Brown and Koenig, H., Applying Total Quality Management to Business Education, Journal of Education for Business, vol. 68, no. 6, pp. 325-329, 1993.
J. McAlexander and Scammon, D., Are Disclosures Sufficient? A Micro Analysis of Impact in the Financial Services Market, Journal of Public Policy & Marketing, vol. 7, no. 1, pp. 185-202, 1988.
F. Veltri and Moody, R., Are online reviews of marketing classes unbiased: A look at the impact of social modelling and reactance on student online reviews?, presented at the 2017, 2017.
C. Bee, King, J., and Stornelli, J., Are you with or against us? The cognitive and emotional consequences of sponsoring a rival, Journal of Business Research.
M. Barnhart and Huff, A., Arming School Staff Will Pose Risks to Students that Outweigh Chance of Shooting, 2019.
M. Barnhart and Huff, A., Assembling Safety in an Armed America, Speaker Series. Melbourne, Australia, 2017.
A. Huff and Barnhart, M., Assembling Safety in an Armed America, Oregon Marketing Research Symposium. Eugene, Oregon, 2017.
H. Koenig, Hampton, R., and Brown, J. R., Assessing Unidimensionality, Discriminant and Convergent Validity: A New Approach in Marketing, Academy of Marketing Science Conference. Miami, FL, 1987.
H. Koenig and McAlexander, J., Attracting and Retaining Dental Patients, DMC Professional Services Program, Oregon State University. Corvallis, OR, 1993.
J. McAlexander, Attracting and Retaining Dental Patients, OSU Professional Services Program: Oregon Dental Services. Corvallis, OR, 1992.
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H. Koenig, Brown, J. R., and Johnson, J. L., The Bases of Marketing Channel Power: A Comparison of Alternative Measures, AMA Summer Educators' Conference. Chicago, IL, 1986.
H. Koenig, Johnson, J. L., and Brown, J. R., The Bases of Marketing Channel Power: An Exploration and Confirmation of Their Underlying Dimensions, AMA Summer Educators' Conference. Washington, D.C., 1985.
H. Koenig, Kroeten, T. T., and Brown, J. R., The Bases of Power: Their Effect Upon Retailer's Perceptions of Uncertainty, AMA Summer Educators' Conference. Chicago, IL, 1984.
E. Smouse, Bayesian Estimation of a Finite Population Total using Auxiliary Information in the Presence of Nonresponse, Journal of the American Statistical Association, vol. 77, no. 377, pp. 97-102, 1983.
A. P. Massey, Montoya, M., and Hung, Y., Because Time Matters: Temporal Coordination in Global Virtual Project Teams, Journal of Management Information Systems, vol. 19, no. 4, pp. 129-156, 2003.
N. Brown, Behind the Scenes With Nikki Brown Business and Marketing Instructor. Corvallis, OR, 2018.
J. Stornelli, Pereira, B., and Vann, R. J., Big Picture, Bad Outcomes: When Visual Perspectives Harm Health Goal Pursuit, Journal of Consumer Psychology.
J. McAlexander and DuFault, B., Borderlands: The Intersection of Liminality and Stable Third Place, Consumer Culture Theory International Conference. Helsinki Finland, 2014.
A. Huff and Wilner, S. J. S., Both Erotic and Ergonomic? Product Design as a Mechanism for Moral Legitimacy, Design Management Institute Conference. London, UK, 2014.
J. Wang and Huff, A., Boycotters Who Don’t Boycott: Attitude-Behavior Inconsistency in an Anti-Consumption Movement, Association for Consumer Research. St Louis, 2011.
H. Koenig, McAlexander, J., and Schouten, J. W., Brand Community in Higher Education: A Framework for Understanding and Building Loyalty, Symposium for the Marketing of Higher Education. Chicago, IL, 2005.
J. D. Townsend, Kang, W. K., Montoya, M., and Calantone, R., Brand Specific Design Effects: Form and Function, Journal of Product Innovation Management, vol. 30, no. 5, pp. 994-1008, 2013.
J. McAlexander, The Branding of An Alumni Association, Conference of the Council for Advancement and Support of Education. Portland, OR, 1999.
J. McAlexander, Koenig, H., and Schouten, J. W., Building a University Brand Community: The Long-Term Impact of Shared Experiences, Journal of Marketing for Higher Education, vol. 14, no. 2, pp. 61 - 79, 2004.
J. McAlexander, Schouten, J., and Koenig, H., Building Brand Community, Journal of Marketing, vol. 66, no. 1, pp. 38-54, 2002.
J. McAlexander, Building Communities of Affinity, Western Region CASE conference. Portland OR, 2010.
J. McAlexander and Koenig, H., Building Communities of Philanthropy in Higher Education: Contextual Influences, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.
H. Koenig and McAlexander, J., Building the Relationships of Brand Community in a Service Setting, American Marketing Association Winter Educators' Conference. Chicago, IL, 2003.
J. McAlexander, Koenig, H., and Schouten, J. W., Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement, International Journal of Educational Advancement, vol. 6, no. 2, pp. 107-118, 2006.
A. Huff, Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts, Association for Consumer Research. St Louis, 2011.
A. Huff, Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts, Consumer Culture Theory. Chicago, 2011.

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