A
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J.,
“Addressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers”,
Journal of Macromarketing, vol. 37, no. 4, pp. 393-408, 2017.
J. McAlexander, Koenig, H., and DuFault, B.,
“Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities”,
Journal of Marketing for Higher Education, vol. 24, no. 2, pp. 243-257, 2014.
U. Orth,
“Advantageously Positioning Oregon Wine”,
Presentation to Oregon Wine Advisory Board, Research Committee. Corvallis, OR, 2002.
A. Kaliyamurthy and Schau, H.,
“Algorithms in practice”,
Consumer Culture Theory Conference. 2019.
G. B. Voss, Montoya, M., and Voss, Z.,
“Aligning Innovation with Market Characteristics”,
Journal of Marketing Research, vol. 43, no. 2, pp. 296-302, 2006.
D. Knuff,
“Anecdotal Hearsay”,
American Marketing Association. Tampa, 2006.
S. Im, Montoya, M., and Workman, J.,
“Antecedents and Consequences of Creativity in Product Innovation Teams”,
Journal of Product Innovation Management, vol. 30, no. 1, pp. 170-185, 2013.
X. M. Song, Montoya, M., and Schmidt, J. B.,
“Antecedents and Consequences of Cross-Functional Cooperation: A Comparison of Marketing, R&D, and Manufacturing Perspectives”,
Journal of Product Innovation Management, vol. 14, no. 1, pp. 35-47, 1997.
H. Koenig,
“Antecedents of Power in a Channel of Distribution”,
AMA Winter Educators' Conference. Newport Beach, CA, 1993.
D. J. Brown and Koenig, H.,
“Applying Total Quality Management to Business Education”,
Journal of Education for Business, vol. 68, no. 6, pp. 325-329, 1993.
A. Huff and Barnhart, M.,
“Assembling Safety in an Armed America”,
Oregon Marketing Research Symposium. Eugene, Oregon, 2017.
H. Koenig and McAlexander, J.,
“Attracting and Retaining Dental Patients”,
DMC Professional Services Program, Oregon State University. Corvallis, OR, 1993.
J. McAlexander,
“Attracting and Retaining Dental Patients”,
OSU Professional Services Program: Oregon Dental Services. Corvallis, OR, 1992.