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M. Harrold, Borquez, A. Donnadieu, and Huff, A., “You Want Me to Put That Where? An Intimate Exploration of Consumer Adoption of Reusable Menstrual Products”. 2022.
M. Hall, Hyodo, J., and Kristofferson, K., “You Didn’t Take my Advice? Examining Social and Product-Related Outcomes of Rejected Recommendations”, Society for Consumer Psychology Conference. Savannah, Georgia, 2019.
B. Becker, Kaldenberg, D., and McAlexander, J., “Yellow Pages Usage by Professionals: An Exploratory Study of Dentists”, Health Marketing Quarterly, vol. 12, no. 2, pp. 97-110, 1994.
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D. Aiken, Sukhdial, A., Campbell, R., Kent, A., and Malkewitz, K., “Winning Isn’t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors”, presented at the 2018, 2018.
D. Aiken, Sukhdial, A., Campbell, R., Kent, A., and Malkewitz, K., “Winning isn’t everything: An investigation linking old school values to fan behaviors”, 2021.
D. Aiken, Sukhdial, A., Campbell, R., Kent, A., and Malkewitz, K., “Winning Isn’t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors”, Sport Marketing and Sponsorship Conference. 2018.
U. Orth, “Wines and Lifestyles”, Presentation to Oregon Wine Advisory Board. Salem, OR, 2003.
A. Huff and Barnhart, M., “Why Trump's Idea to Arm Teachers May Miss the Mark”. 2018.
U. Orth, “Why Consumers (Do Not) Buy Oregon Wine”, OSU Grapevine Research Days. Corvallis, OR, 2004.
D. Knuff and Shinderman, M., “Why Consumers Buy Green”, It's in the Bag. OSU-Cascades, 2009.
A. Huff and Barnhart, M., “Why Americans Are Buying More Guns than Ever”, 2020.
M. Barnhart and Penaloza, D. Lisa, “Who Are You Calling Old? Old Age Identity Negotiation in the Elderly Consumption Ensemble”, Consumer Culture Theory Conference. 2008.
M. Barnhart and Penaloza, L., “Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble”, Journal of Consumer Research, 2013.
J. McAlexander, “Where are we going with this..relationship?”, International Colloquium on the Consumer-Brand Relationship. Winter Park Fl, 2011.
R. Madrigal, Bee, C., and Chen, J., “When the Stakes are Low: How Key Features of Momentary Suspense Contribute to a Global Evaluation of Enjoyment”, Communication Research, pp. 1-25, 2022.
H. Koenig, “When Knowledge Levels Vary, Why Not Try Hypermedia”, Marketing Education Review, vol. 4, no. 1, pp. 36-44, 1994.
M. Puzakova, Kwak, H., and Rocereto, J., “When Humanizing Brands Goes Wrong: The Detrimental Role of Brand Anthropomorphization Amidst Product Wrongdoings”, Journal of Marketing, vol. 77, no. 3, pp. 81-100, 2013.
L. Penaloza, Kelleher, C. Mary Ellen, and Barnhart, M., “What's Love Got to Do with It that Technology can't Handle? Opportunities and Challenges for Aging Women in CoCreating Value in the Elderly Consumption Ensemble”, in Association of Consumer Research, 2020, vol. 48.
A. Stokes, Kopp, S. W., and Suter, T. A., “What is Consumer Confusion and How is it Measured?”, 2010 Marketing and Public Policy Conference Proceedings. Denver, CO, 2010.
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K. Malkewitz, “Visual Fluency Primer and the Theoretical Questions Raised by Visual Fluency”, University of Oregon - Oregon State University Platypus Seminar. 2007.
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R. Madrigal, Bee, C., and LaBarge, M., “Using the Olympics and FIFA World Cup to Enhance Global Equity: A Case Study of Two Companies in the Payment Services Category”, New York, NY: , 2005, pp. 179-190.
A. Huff and Cotte, J., “Using the Marketplace to Reconceptualize Motherhood”, Association for Consumer Research. Vancouver, 2012.
N. Brown, “Using Company Case Studies in the Online Classroom”, Ecampus Faculty Luncheon. OSU - Horizon Room (MU 49), 2018.
A. P. Massey, Khatri, V., and Montoya, M., “Usability of Online Services: The Role of Technology Readiness and Context”, Decision Sciences, vol. 38, no. 2, pp. 277-308, 2007.
J. King, “Untitled”, Academy of Marketing Science. Portland, OR, 2009.
J. King, “Untitled”, American Marketing Association. San Diego, CA, 2008.
D. Knuff, “Untitled”. Brig, Switzerland, 2007.
A. P. Massey and Montoya, M., “Unraveling the Temporal Fabric of the Knowledge Conversion Process: A Dynamic Theory of Media Selection and Use”, MIS Quarterly, vol. 30, no. 1, pp. 99-114, 2006.
M. Barnhart and Huff, A., “UNRAVEL-ing Gnarly Knots: A Path for Researching Market-entangled Wicked Social Problems”, Journal of Business Research, 2022.
H. Koenig, “University Experiences, the Student-College Relationship, and Survey”, Student Affairs Assessment Showcase, Oregon State University. Corvallis, OR, 2001.
J. McAlexander and Koenig, H., “University Experiences, the Student-College Relationship, and Alumni Support”, Journal of Marketing for Higher Education, vol. 10, no. 3, pp. 21-43, 2001.
K. Malkewitz and Bee, C., “Undertaking Successful Brand Design in Sport”, New York, NY: , 2014, pp. 89-108.
K. Malkewitz and Bee, C., “Undertaking Successful Brand Design in Sport”, New York, NY: , 2014, pp. 89-108.
K. Malkewitz and Bee, C., “Undertaking Brand Design in Sports”, 2014.
D. Knuff, “Understanding the Self-Prophecy Phenomenon”, European Association for Consumer Research. Milan, 2007.
H. Koenig, “Understanding the Consultant-Client Relationship”, Meeting of the Geertsen Line, Mary Kay Cosmetics. 1988.
D. Knuff and Perkins, A., “Understanding Self-Prophecy”, Association for Consumer Research. Orlando, 2006.
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D. Gobeli and Koenig, H., “Two Stage Internalization Framework for Multinational Corporations”, Academy of International Business Conference. South Carolina, 1999.
C. Newman, Turri, A. M., Howlett, E., and Watson, A., “Twenty Years of Country-of-Origin Food Labeling Research: A Review of the Literature and Implications for Food Marketing Systems”, Journal of Macromarketing, vol. 34, no. 4, pp. 505-519, 2014.
S. Cook, Watson, A., and Parker, S., “A Twenty Year Examination of the Perceptions of Business School Interns: A Longitudinal Case Study”, Journal of Education for Business, vol. 90, pp. 103-110, 2014.
J. Schouten, McAlexander, J., and Koenig, H., “Transcendent Consumption Experience and Brand Community”, Journal of the Academy of Marketing Science, vol. 35, no. 3/Fall, pp. 357-368, 2007.
R. Reynolds-McIlnay, “Too Perfect to Touch: Shopper Reluctance to Disturb Neat Product Displays”, American Collegiate Retail Association Annual Conference. Secaucus, NJ, 2016.
H. Koenig, “Tie Strength: A New Wrinkle on an Old Friend”, International Sunbelt Social Network Conference. San Diego, CA, 1990.
N. Brown, “Through A Student's Eyes: A Deep Dive Into Online Learning”, Ecampus Professional Development Funds Discussions. OSU - Willamette East, 3rd floor of The Valley Library, 2018.
N. Brown, “Through a Student’s Eyes: 4 Simple Ways To Improve Engagement In Your Online Course”, 2018 Ecampus Faculty Forum. Corvallis, OR, 2018.
A. Huff, Barnhart, M., and Burkhardt, B., “Tensions and Dynamics in the (De)Legitimation of the American Consumer Firearms Market”, in Association for Consumer Research 2021 Conference (North America), Duluth, MN, 2021.
F. Veltri, Scofield, A., and Black, C., “Teaching Principles of Marketing: Student group projects from A to Z.”, in Marketing Educators Association, Denver, CO, 2016.
H. Koenig, Schneider, C. L., and Cluskey, M., “Teaching Practices Related to Customer Service Dimensions: A Study of Dietetics Educators”, American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports. St. Louis, MO, 2001.
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J. McAlexander and Schouten, J. W., “The Symbolic Use of Hair Through Role Transitions and Life Structure Changes”, Joint Annual Meetings of the Popular Culture Association and American Culture Association. St. Louis, 1989.
A. Watson, “The Symbiotic Fashion and Emergent Identity Model”, Consumer Culture Theory Conference. University of Southern Denmark, Odense, Denmark, 2018.

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