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Conference Papers
M. Barnhart, Huff, A., and Scott, I., American Consumers' Understandings of the Right to Consume Firearms, in Consumer Culture Theory Consortium, 2019.
F. Veltri and Moody, R., Are online reviews of marketing classes unbiased: A look at the impact of social modelling and reactance on student online reviews?, presented at the 2017, 2017.
J. Chen, Gurel-Atay, E., Kahle, L. R., and Suh, W. Suk, Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging?, in Association for Consumer Research, 2018.
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., Consumers' Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America, in Association for Consumer Research, San Diego, CA, 2017, vol. 45, pp. 675-676.
T. - Y. Tung, Koenig, H., and Chen, H. - L., Effects pf Green Self-Identity and Gender Influences on Consumers’ Involvement and Patronage Intention in Eco-Apparel Consumption, in Association for Consumer Research, San Diego, California, 2017.
F. Veltri and Moody, R., An exploration of where social media marketing is taught across the university campus., in Marketing Educators Association, Denver, CO, 2016.
A. Huff, Humphreys, A., and Wilner, S., Expressive Materiality and the Making of Markets: Insights from the U.S. Cannabis Market, in American Marketing Association Winter Educators' Conference 2019, 2018, vol. 30.
J. Chen and Xie, V., The Moral High Ground: The Role of Moral Emotions in Consumer Boycotts, in Society of Consumer Psychology, 2013.
M. Barnhart and Huff, A., Negotiating the Legitimacy of an American Icon: Myth and the U.S. Gun Market, in Association for Consumer Research, 2018, vol. 45.
F. Veltri, Miller, J., Presley, R., and Charlton, A., The new playoff system in college football: Analysis of fan interest and perception of College Football National Championship Game., in Applied Sport Management conferencer, Baton Rouge, LA, 2016.
A. Huff, Humphreys, A., and Wilner, S. J. S., The Pot Problem: The Role of Design in Legitimation of New Markets, in American Marketing Association 2016 Winter Educators' Proceedings, 2016, pp. D10-11.
A. Watson, Symbiotic Fashion and Emergent Identity: A Theoretical Model, in University of Southern Denmark, Odense, 2018, p. 50.
F. Veltri, Scofield, A., and Black, C., Teaching Principles of Marketing: Student group projects from A to Z., in Marketing Educators Association, Denver, CO, 2016.
Journal Articles
M. Montoya, Massey, A. P., and Lockwood, N. S., 3D Collaborative Virtual Environments: Exploring the Link between Collaborative Behaviors and Team Performance, Decision Sciences (Journal of), vol. 42, no. 1, pp. 451-476, 2011.
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., Addressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers, Journal of Macromarketing, vol. 37, no. 4, pp. 393-408, 2017.
J. McAlexander, Koenig, H., and DuFault, B., Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities, Journal of Marketing for Higher Education, vol. 24, no. 2, pp. 243-257, 2014.
G. B. Voss, Montoya, M., and Voss, Z., Aligning Innovation with Market Characteristics, Journal of Marketing Research, vol. 43, no. 2, pp. 296-302, 2006.
S. Im, Montoya, M., and Workman, J., Antecedents and Consequences of Creativity in Product Innovation Teams, Journal of Product Innovation Management, vol. 30, no. 1, pp. 170-185, 2013.
X. M. Song, Montoya, M., and Schmidt, J. B., Antecedents and Consequences of Cross-Functional Cooperation: A Comparison of Marketing, R&D, and Manufacturing Perspectives, Journal of Product Innovation Management, vol. 14, no. 1, pp. 35-47, 1997.
M. Montoya and O'Driscoll, T., Applying Performance Support Technology in the Fuzzy Front End of NPD, Journal of Product Innovation Management, vol. 17, no. 2, pp. 143-161, 2000.
D. J. Brown and Koenig, H., Applying Total Quality Management to Business Education, Journal of Education for Business, vol. 68, no. 6, pp. 325-329, 1993.
J. McAlexander and Scammon, D., Are Disclosures Sufficient? A Micro Analysis of Impact in the Financial Services Market, Journal of Public Policy & Marketing, vol. 7, no. 1, pp. 185-202, 1988.
C. Bee, King, J., and Stornelli, J., Are you with or against us? The cognitive and emotional consequences of sponsoring a rival, Journal of Business Research.
E. Smouse, Bayesian Estimation of a Finite Population Total using Auxiliary Information in the Presence of Nonresponse, Journal of the American Statistical Association, vol. 77, no. 377, pp. 97-102, 1983.
A. P. Massey, Montoya, M., and Hung, Y., Because Time Matters: Temporal Coordination in Global Virtual Project Teams, Journal of Management Information Systems, vol. 19, no. 4, pp. 129-156, 2003.
J. Stornelli, Pereira, B., and Vann, R. J., Big Picture, Bad Outcomes: When Visual Perspectives Harm Health Goal Pursuit, Journal of Consumer Psychology.
J. D. Townsend, Kang, W. K., Montoya, M., and Calantone, R., Brand Specific Design Effects: Form and Function, Journal of Product Innovation Management, vol. 30, no. 5, pp. 994-1008, 2013.
J. McAlexander, Koenig, H., and Schouten, J. W., Building a University Brand Community: The Long-Term Impact of Shared Experiences, Journal of Marketing for Higher Education, vol. 14, no. 2, pp. 61 - 79, 2004.
J. McAlexander, Schouten, J., and Koenig, H., Building Brand Community, Journal of Marketing, vol. 66, no. 1, pp. 38-54, 2002.
J. McAlexander and Koenig, H., Building Communities of Philanthropy in Higher Education: Contextual Influences, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.
J. McAlexander, Koenig, H., and Schouten, J. W., Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement, International Journal of Educational Advancement, vol. 6, no. 2, pp. 107-118, 2006.
M. Montoya, Massey, A. P., Hung, C., and Crisp, B., Can you Hear Me Now? Communication in Virtual Product Development Teams, Journal of Product Innovation Management, vol. 26, no. 2, pp. 139-155, 2009.
F. Veltri, Miller, J., Iyer, V. R., and Moody, R., Cases in sport marketing: Instructor's perceptions of case location and instructional use, Journal for Advancement of Marketing Education, vol. 16, pp. 52-64, 2010.
J. Chen, Gurel-Atay, E., Xie, G. - X., and Kahle, L., Changes in Social Values in the United States, 1976-2007: 'Self-Respect' Is on the Upswing as 'Sense of Belonging' Becomes Less Important., Journal of Advertising Research, vol. 50, no. 1, pp. 57-67, 2010.
D. Martin, Schouten, J., and McAlexander, J., Claiming the Throttle: Multiple Feminities in a Hyper-Masculine Subculture, Consumption, Markets and Culture, vol. 9, no. 3, pp. 171 - 205, 2006.
C. Murnieks, Arthurs, J., Cardon, M. S., Farah, N., Stornelli, J., and Haynie, J. M., Close your Eyes or Open your Mind: Effects of Sleep and Mindfulness Exercises on Entrepreneurs' Exhaustion, Journal of Business Venturing, 2019.
F. Veltri, Miller, J., and Harris, A., Club sport national tournament: Economic impact of a small event on a mid-size community, Recreational Sport Journal, vol. 33, pp. 119-128, 2009.
A. Watson and Jensen, T. D., Co-Branding: The Effects of E-Tailer and Delivery Carrier Familiarity on Price and E-Tailer Perceptions, Journal of Marketing Theory and Practice, vol. 19, no. 1, pp. 97-108, 2011.
A. Stokes and Jensen, T. D., Co-Branding: The Effects of Internet Merchant Familiarity and Delivery Carrier Familiarity on Price and Merchant Perceptions, Journal of Marketing Theory and Practice.
A. Rumpakis, Bee, C., and Lee, J., Collegiate Athletic Rebranding: Transforming the Visual Identity of Oregon State University, Journal of School Public Relations, vol. 37, no. 2, pp. 249-274, 2016.
C. Breese, Adams, C., Logel, J., Drebing, C., Rollins, Y., Barnhart, M., Sullivan, B., DeMasters, B., Freedman, R., and Leonard, S., Comparison of the regional expression of nicotinic acetylcholine receptor alpha-7 mRNA and I-125-alpha-bungarotoxin binding in human postmortem brain, Journal of Comparative Neurology, vol. 387, no. 3, pp. 385-398, 1997.
M. Montoya, Massey, A. P., and Khatri, V., Connecting IT Service Operations to Service Marketing Practices, Decision Sciences (Journal of), vol. 26, no. 4, pp. 65-85, 2010.
H. Kwak, Jaju, A., Puzakova, M., and Rocereto, J. F., The Connubial Relationship between Market Orientation and Entrepreneurial Orientation, Journal of Marketing Theory and Practice, vol. 21, no. 2, pp. 141-161, 2013.
J. McAlexander, Schouten, J., and Roberts, S. D., Consumer Behavior and Divorce, Research in Consumer Behavior, vol. 6, pp. 153-184, 1993.
A. Watson and Turri, A. M., Consumer Perceptions of Carbon Labeling: Hype or Effective Communication Strategy?, Journal of Marketing Communications, vol. 21, no. 4, pp. 300-315, 2015.

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