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E. Smouse, Bayesian Estimation of a Finite Population Total using Auxiliary Information in the Presence of Nonresponse, Journal of the American Statistical Association, vol. 77, no. 377, pp. 97-102, 1983.
E. Smouse, Estimating proportionate changes in rates, American Journal of Epidemiology, vol. 117, pp. 235-243, 1983.
E. Smouse, Nonparametric Bayesian Inference for Dichotomous Response Models, Communications in Statistics - Theory & Methods, vol. 12, no. 24, pp. 2847-2859, 1983.
E. Smouse, Statistical Concepts and Proper Use, Archives of Pediatrics and Adolescent Medicine, vol. 137, no. 5, p. 503, 1983.
J. McAlexander and Scammon, D., Are Disclosures Sufficient? A Micro Analysis of Impact in the Financial Services Market, Journal of Public Policy & Marketing, vol. 7, no. 1, pp. 185-202, 1988.
J. McAlexander, Nassen, K., and C. Shrader, B., McDonnell Douglas Corporation: A Case Study, Midwest Case Writers Association Annual Conference. Ames, Iowa, 1988.
J. McAlexander, Nassen, K., and C. Shrader, B., McDonnell Douglas Corporation: A Case Study, Annual Advances in Business Cases, pp. 311-336, 1988.
K. R. Teas, Dorsch, M. J., and McAlexander, J., Measuring Commercial Bank Customers' Attitudes Toward the Quality of the Financial Services Marketing Relationship, Journal of Professional Services Marketing, vol. 4, pp. 75-96, 1988.
J. W. Schouten and McAlexander, J., Positioning Services for Competitive Advantage, Annual Editions: Marketing 90/91 (Reprint) Guilford Conn: Dushkin, pp. 60-65, 1988.
J. W. Schouten and McAlexander, J., Positioning Services for Competitive Advantage, Journal of Services Marketing, vol. 13, pp. 69-75, 1988.
J. McAlexander, Strategic Marketing Management, Iowa State University Extension Service. 1988.
H. Koenig, Understanding the Consultant-Client Relationship, Meeting of the Geertsen Line, Mary Kay Cosmetics. 1988.
J. McAlexander and Schouten, J., Hairstyles as Transition Markers, Sociology and Social Research, vol. 74, pp. 58-62, 1989.
H. Koenig, Measuring Customer Perceptions of the Quality of Service in your Family Business, Family Business Conference. Corvallis, OR, 1989.
H. Koenig, Relationship vs. Transaction Marketing, Business Basics Day, Family Business Conference. Corvallis, OR, 1989.
J. McAlexander and Schouten, J. W., The Symbolic Use of Hair Through Role Transitions and Life Structure Changes, Joint Annual Meetings of the Popular Culture Association and American Culture Association. St. Louis, 1989.
H. Koenig, An Introduction to LISREL, Presentation to the College of Business Faculty. Corvallis, OR, 1990.
H. Koenig, One Step Toward Better Understanding Channel Relationships: Tie Strength, AMA Winter Educators' Conference. Chicago, IL, 1990.
H. Koenig, Tie Strength: A New Wrinkle on an Old Friend, International Sunbelt Social Network Conference. San Diego, CA, 1990.
J. McAlexander, Attracting and Retaining Dental Patients, OSU Professional Services Program: Oregon Dental Services. Corvallis, OR, 1992.
J. McAlexander and Njue, J., Positioning Services, Presentation to Sawa Sawa Academy. Kenya, 1992.
H. Koenig, Antecedents of Power in a Channel of Distribution, AMA Winter Educators' Conference. Newport Beach, CA, 1993.
D. J. Brown and Koenig, H., Applying Total Quality Management to Business Education, Journal of Education for Business, vol. 68, no. 6, pp. 325-329, 1993.
H. Koenig and McAlexander, J., Attracting and Retaining Dental Patients, DMC Professional Services Program, Oregon State University. Corvallis, OR, 1993.
J. McAlexander, Schouten, J., and Roberts, S. D., Consumer Behavior and Divorce, Research in Consumer Behavior, vol. 6, pp. 153-184, 1993.
J. McAlexander, Marketing in a Free Market Economy, Presentation to visiting Bulgarian Delegation. Corvallis, OR, 1993.
J. McAlexander, Becker, B., and Kaldenberg, D., Positioning Health Care Services: Yellow Pages Advertising and Dental Practice Performance, Journal of Health Care Marketing, vol. 13, no. 1, pp. 54-57, 1993.
H. Koenig and Friese, S., Shopping for Trouble: Experiences of Compulsive Buyers, Advancing the Consumer Interest, vol. 5, no. 1, pp. 24-29, 1993.
M. Montoya and Calantone, R., Determinants of New Product Performance: A Review and Meta-Analysis, Journal of Product Innovation Management, vol. 11, no. 5, pp. 397-417, 1994.
H. Koenig, Evaluating Formal Student Writing, Writing Intensive Curriculum Faculty Seminar. Corvallis, OR, 1994.
D. O. Kaldenberg, Koenig, H., and Becker, B. W., Mail Response Rate Patterns in a Population of Elderly: Does Response Deteriorate With Age?, Public Opinion Quarterly, vol. 58, no. 1, pp. 68-76, 1994.
H. Koenig and McAlexander, J., The Measurement of Service Quality in Healthcare: An Examination of Dental Practices, Journal of Health Care Marketing, pp. 34-40, 1994.
H. Koenig and Kleinsorge, I., Perceptual Measures of Quality: A Tool to Improve Nursing Home Systems, Hospital & Health Services Administration, vol. 39, no. 4, pp. 487-503, 1994.
J. McAlexander, Kaldenburg, D., and Koenig, H., Service Quality Measurement, Journal of Health Care Marketing, vol. 14, pp. 34-41, 1994.
J. McAlexander, Subcultures of Consumption: Implications for Marketing, Presentation OSU Portland Center. 1994.
H. Koenig, When Knowledge Levels Vary, Why Not Try Hypermedia, Marketing Education Review, vol. 4, no. 1, pp. 36-44, 1994.