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1988
J. McAlexander and Scammon, D., Are Disclosures Sufficient? A Micro Analysis of Impact in the Financial Services Market, Journal of Public Policy & Marketing, vol. 7, no. 1, pp. 185-202, 1988.
J. McAlexander, Nassen, K., and C. Shrader, B., McDonnell Douglas Corporation: A Case Study, Midwest Case Writers Association Annual Conference. Ames, Iowa, 1988.
J. McAlexander, Nassen, K., and C. Shrader, B., McDonnell Douglas Corporation: A Case Study, Annual Advances in Business Cases, pp. 311-336, 1988.
K. R. Teas, Dorsch, M. J., and McAlexander, J., Measuring Commercial Bank Customers' Attitudes Toward the Quality of the Financial Services Marketing Relationship, Journal of Professional Services Marketing, vol. 4, pp. 75-96, 1988.
J. W. Schouten and McAlexander, J., Positioning Services for Competitive Advantage, Annual Editions: Marketing 90/91 (Reprint) Guilford Conn: Dushkin, pp. 60-65, 1988.
J. W. Schouten and McAlexander, J., Positioning Services for Competitive Advantage, Journal of Services Marketing, vol. 13, pp. 69-75, 1988.
J. McAlexander, Strategic Marketing Management, Iowa State University Extension Service. 1988.
H. Koenig, Understanding the Consultant-Client Relationship, Meeting of the Geertsen Line, Mary Kay Cosmetics. 1988.
1990
H. Koenig, An Introduction to LISREL, Presentation to the College of Business Faculty. Corvallis, OR, 1990.
H. Koenig, One Step Toward Better Understanding Channel Relationships: Tie Strength, AMA Winter Educators' Conference. Chicago, IL, 1990.
H. Koenig, Tie Strength: A New Wrinkle on an Old Friend, International Sunbelt Social Network Conference. San Diego, CA, 1990.
1992
J. McAlexander, Attracting and Retaining Dental Patients, OSU Professional Services Program: Oregon Dental Services. Corvallis, OR, 1992.
J. McAlexander and Njue, J., Positioning Services, Presentation to Sawa Sawa Academy. Kenya, 1992.
1994
M. Montoya and Calantone, R., Determinants of New Product Performance: A Review and Meta-Analysis, Journal of Product Innovation Management, vol. 11, no. 5, pp. 397-417, 1994.
H. Koenig, Evaluating Formal Student Writing, Writing Intensive Curriculum Faculty Seminar. Corvallis, OR, 1994.
D. O. Kaldenberg, Koenig, H., and Becker, B. W., Mail Response Rate Patterns in a Population of Elderly: Does Response Deteriorate With Age?, Public Opinion Quarterly, vol. 58, no. 1, pp. 68-76, 1994.
H. Koenig and McAlexander, J., The Measurement of Service Quality in Healthcare: An Examination of Dental Practices, Journal of Health Care Marketing, pp. 34-40, 1994.
H. Koenig and Kleinsorge, I., Perceptual Measures of Quality: A Tool to Improve Nursing Home Systems, Hospital & Health Services Administration, vol. 39, no. 4, pp. 487-503, 1994.
J. McAlexander, Kaldenburg, D., and Koenig, H., Service Quality Measurement, Journal of Health Care Marketing, vol. 14, pp. 34-41, 1994.
J. McAlexander, Subcultures of Consumption: Implications for Marketing, Presentation OSU Portland Center. 1994.
H. Koenig, When Knowledge Levels Vary, Why Not Try Hypermedia, Marketing Education Review, vol. 4, no. 1, pp. 36-44, 1994.
B. Becker, Kaldenberg, D., and McAlexander, J., Yellow Pages Usage by Professionals: An Exploratory Study of Dentists, Health Marketing Quarterly, vol. 12, no. 2, pp. 97-110, 1994.

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