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M. Barnhart, Huff, A., and Scott, I., “Morality Appraisals in Consumer Responsibilization”, Journal of Consumer Research.
1984
H. Koenig, Kroeten, T. T., and Brown, J. R., “The Bases of Power: Their Effect Upon Retailer's Perceptions of Uncertainty”, AMA Summer Educators' Conference. Chicago, IL, 1984.
B. R. James, Lusch, R. F., and Koenig, H., “Environmental Uncertainty Regarding Inventory Ordering: Its Behavioral Consequences in a Distribution Channel”, International Journal of Physical Distribution and Materials Management, vol. 14, no. 3, pp. 19-36, 1984.
1985
H. Koenig, Johnson, J. L., and Brown, J. R., “The Bases of Marketing Channel Power: An Exploration and Confirmation of Their Underlying Dimensions”, AMA Summer Educators' Conference. Washington, D.C., 1985.
H. Koenig, “The Effects of Power Utilization on Interorganizational Relations”, AMA Winter Educators' Conference. Phoenix, AZ., 1985.
H. Koenig and Smith, L. P., “Meta-Analysis on the Relationship Between Satisfaction and Manifest Conflict in Marketing Channels”, AMA Summer Educators' Conference. Washington, D.C., 1985.
1986
H. Koenig, Brown, J. R., and Johnson, J. L., “The Bases of Marketing Channel Power: A Comparison of Alternative Measures”, AMA Summer Educators' Conference. Chicago, IL, 1986.
1987
H. Koenig, Hampton, R., and Brown, J. R., “Assessing Unidimensionality, Discriminant and Convergent Validity: A New Approach in Marketing”, Academy of Marketing Science Conference. Miami, FL, 1987.
1988
J. McAlexander and Scammon, D., “Are Disclosures Sufficient? A Micro Analysis of Impact in the Financial Services Market”, Journal of Public Policy and Marketing, vol. 7, no. 1, pp. 185-202, 1988.
J. McAlexander, Nassen, K., and C. Shrader, B., “McDonnell Douglas Corporation: A Case Study”, Midwest Case Writers Association Annual Conference. Ames, Iowa, 1988.
J. McAlexander, Nassen, K., and C. Shrader, B., “McDonnell Douglas Corporation: A Case Study”, Annual Advances in Business Cases, pp. 311-336, 1988.
K. R. Teas, Dorsch, M. J., and McAlexander, J., “Measuring Commercial Bank Customers' Attitudes Toward the Quality of the Financial Services Marketing Relationship”, Journal of Professional Services Marketing, vol. 4, pp. 75-96, 1988.
J. W. Schouten and McAlexander, J., “Positioning Services for Competitive Advantage”, Journal of Services Marketing, vol. 13, pp. 69-75, 1988.
J. W. Schouten and McAlexander, J., “Positioning Services for Competitive Advantage”, Annual Editions: Marketing 90/91 (Reprint) Guilford Conn: Dushkin, pp. 60-65, 1988.
J. McAlexander, “Strategic Marketing Management”, Iowa State University Extension Service. 1988.
H. Koenig, “Understanding the Consultant-Client Relationship”, Meeting of the Geertsen Line, Mary Kay Cosmetics. 1988.
1989
J. McAlexander and Schouten, J., “Hairstyles as Transition Markers”, Sociology and Social Research, vol. 74, pp. 58-62, 1989.
H. Koenig, “Measuring Customer Perceptions of the Quality of Service in your Family Business”, Family Business Conference. Corvallis, OR, 1989.
H. Koenig, “Relationship vs. Transaction Marketing”, Business Basics Day, Family Business Conference. Corvallis, OR, 1989.
J. McAlexander and Schouten, J. W., “The Symbolic Use of Hair Through Role Transitions and Life Structure Changes”, Joint Annual Meetings of the Popular Culture Association and American Culture Association. St. Louis, 1989.
1990
H. Koenig, “An Introduction to LISREL”, Presentation to the College of Business Faculty. Corvallis, OR, 1990.
H. Koenig, “One Step Toward Better Understanding Channel Relationships: Tie Strength”, AMA Winter Educators' Conference. Chicago, IL, 1990.
H. Koenig, “Tie Strength: A New Wrinkle on an Old Friend”, International Sunbelt Social Network Conference. San Diego, CA, 1990.
1991
J. McAlexander, Schouten, J., and Scammon, D., “Positioning Professional Services: Segmenting the Financial Services Market”, Journal of Professional Services Marketing, vol. 7, no. 2, pp. 149-166, 1991.
J. McAlexander and Schouten, J. W., “Services and the Consumer Experience: Reevaluating Positioning Strategies”, DECA Western Regional Conference. Portland, OR, 1991.
H. Koenig and Kleinsorge, I., “The Silent Customers: Measuring Customer Satisfaction in Nursing Homes”, Journal of Health Care Marketing, vol. 11, no. 4, pp. 2-13, 1991.
1992
J. McAlexander, “Attracting and Retaining Dental Patients”, OSU Professional Services Program: Oregon Dental Services. Corvallis, OR, 1992.
J. McAlexander and Njue, J., “Positioning Services”, Presentation to Sawa Sawa Academy. Kenya, 1992.
1993
H. Koenig, “Antecedents of Power in a Channel of Distribution”, AMA Winter Educators' Conference. Newport Beach, CA, 1993.
D. J. Brown and Koenig, H., “Applying Total Quality Management to Business Education”, Journal of Education for Business, vol. 68, no. 6, pp. 325-329, 1993.
H. Koenig and McAlexander, J., “Attracting and Retaining Dental Patients”, DMC Professional Services Program, Oregon State University. Corvallis, OR, 1993.
J. McAlexander, Schouten, J., and Roberts, S. D., “Consumer Behavior and Divorce”, Research in Consumer Behavior, vol. 6, pp. 153-184, 1993.
J. McAlexander, “Marketing in a Free Market Economy”, Presentation to visiting Bulgarian Delegation. Corvallis, OR, 1993.
J. McAlexander, Becker, B., and Kaldenberg, D., “Positioning Health Care Services: Yellow Pages Advertising and Dental Practice Performance”, Journal of Health Care Marketing, vol. 13, no. 1, pp. 54-57, 1993.
H. Koenig and Friese, S., “Shopping for Trouble: Experiences of Compulsive Buyers”, Advancing the Consumer Interest, vol. 5, no. 1, pp. 24-29, 1993.
1994
M. Montoya and Calantone, R., “Determinants of New Product Performance: A Review and Meta-Analysis”, Journal of Product Innovation Management, vol. 11, no. 5, pp. 397-417, 1994.
H. Koenig, “Evaluating Formal Student Writing”, Writing Intensive Curriculum Faculty Seminar. Corvallis, OR, 1994.
D. O. Kaldenberg, Koenig, H., and Becker, B. W., “Mail Response Rate Patterns in a Population of Elderly: Does Response Deteriorate With Age?”, Public Opinion Quarterly, vol. 58, no. 1, pp. 68-76, 1994.
H. Koenig and McAlexander, J., “The Measurement of Service Quality in Healthcare: An Examination of Dental Practices”, Journal of Health Care Marketing, pp. 34-40, 1994.
H. Koenig and Kleinsorge, I., “Perceptual Measures of Quality: A Tool to Improve Nursing Home Systems”, Hospital & Health Services Administration, vol. 39, no. 4, pp. 487-503, 1994.
J. McAlexander, Kaldenburg, D., and Koenig, H., “Service Quality Measurement”, Journal of Health Care Marketing, vol. 14, pp. 34-41, 1994.
J. McAlexander, “Subcultures of Consumption: Implications for Marketing”, Presentation OSU Portland Center. 1994.
H. Koenig, “When Knowledge Levels Vary, Why Not Try Hypermedia”, Marketing Education Review, vol. 4, no. 1, pp. 36-44, 1994.
B. Becker, Kaldenberg, D., and McAlexander, J., “Yellow Pages Usage by Professionals: An Exploratory Study of Dentists”, Health Marketing Quarterly, vol. 12, no. 2, pp. 97-110, 1994.
1995
J. McAlexander, “Close to the Customer: Gonzo Research in an Age of Quality”, Presentation to the Portland Rotary Club. Portland, OR, 1995.
H. Koenig, “Information Technology in the Classroom: What Can You Do Today, What Might You Do Tomorrow?”, Western Marketing Educators' Association Conference. San Diego, CA, 1995.
H. Koenig, “Marketing ” Beyond the Spit”, Llama Association of North America Expo and Conference. Boise, ID, 1995.
J. R. Brown, Johnson, J. L., and Koenig, H., “Measuring the sources of marketing channel power: A comparison of alternative approaches”, International Journal of Research in Marketing, vol. 12, no. 4, pp. 333-354, 1995.
J. Schouten and McAlexander, J., “Subcultures of Consumption: An Ethnography of the New Bikers”, Journal of Consumer Research, vol. 22, no. 1, pp. 43-61, 1995.
1996
J. McAlexander and Hansen, E., “Home Depot/Sainsbury, Preliminary Results”, Sustainable Forestry Business Case Studies. Harrison Conference Center at Lake Bluff. Lake Bluff, Illinois, 1996.

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