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Journal Articles
J. McAlexander, Koenig, H., and Schouten, J. W., “Building a University Brand Community: The Long-Term Impact of Shared Experiences”, Journal of Marketing for Higher Education, vol. 14, no. 2, pp. 61 - 79, 2004.
J. McAlexander, Schouten, J., and Koenig, H., “Building Brand Community”, Journal of Marketing, vol. 66, no. 1, pp. 38-54, 2002.
J. McAlexander and Koenig, H., “Building Communities of Philanthropy in Higher Education: Contextual Influences”, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.
J. McAlexander, Koenig, H., and Schouten, J. W., “Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement”, International Journal of Educational Advancement, vol. 6, no. 2, pp. 107-118, 2006.
Presentations
J. McAlexander and DuFault, B., “Borderlands: The Intersection of Liminality and Stable Third Place”, Consumer Culture Theory International Conference. Helsinki Finland, 2014.
H. Koenig, McAlexander, J., and Schouten, J. W., “Brand Community in Higher Education: A Framework for Understanding and Building Loyalty”, Symposium for the Marketing of Higher Education. Chicago, IL, 2005.
J. McAlexander, “The Branding of An Alumni Association”, Conference of the Council for Advancement and Support of Education. Portland, OR, 1999.
J. McAlexander, “Building Communities of Affinity”, Western Region CASE conference. Portland OR, 2010.
H. Koenig and McAlexander, J., “Building the Relationships of Brand Community in a Service Setting”, American Marketing Association Winter Educators' Conference. Chicago, IL, 2003.