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Filters: First Letter Of Title is C and Author is Orth,Ulrich  [Clear All Filters]
2015
U. Orth and Malkewitz, K., “Creating Brand Impressions Through Package Design”, presented at the 2015, 2015, p. 259--259.
2007
U. Orth, Koenig, H., and Firbasova, Z., “Cross-national differences in consumer response to the framing of advertising messages: An exploratory comparison from central Europe”, European Journal of Marketing, vol. 41, no. 3/4, 2007.
2002
U. Orth, “Craft Brews: Consumer Preferences and Psychographics”, Presentation to Widmer Borthers Brewing Co. Portland, OR, 2002.
2001
U. Orth, “The communicators’ role in promoting organically grown products”, Presentation to Kassel University, Dept. of Agriculture, International Development and Organic Production. Witzenhausen/Germany, 2001.
U. Orth, “Contemporary Marketing Research”, Presentation to Oregon Association of Nurserymen / Marketing Committee. Aurora, OR, 2001.