Export 5 results:
Filters: First Letter Of Title is L and Author is McAlexander,Jim  [Clear All Filters]
2003
J. McAlexander, Listening to the Customer, Innovation in the Forest Products Industry: New Processes, Business Systems, and Products. Corvallis, OR, 2003.
J. McAlexander, Kim, S., and Roberts, S., Loyalty: The Influences of Satisfaction and Brand Community, Journal of Marketing Theory and Practice, vol. 11, no. 4, pp. 1-11, 2003.