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2013
J. Yoo and Kim, M., Factors affecting initial trust in an online shopping, International Textiles and Apparel Association Annual Meeting. 2013.
2011
J. Yoo and Kim, M., The effect of product coordination and a model’s face on the Internet, International Textiles and Apparel Association Annual Meeting. Philadelphia, PA, 2011.
2008
J. Yoo and Kim, M., The effects of brand familiarity and website design on consumer responses, International Textiles and Apparel Association Annual Meeting. Chicago, IL, 2008.
2007
J. Yoo and Kim, M., The effect of brand image consistency on consumer responses, International Textiles and Apparel Association Annual Meeting. Los Angeles, California, 2007.
2004
K. Johnson, Yoo, J., Kim, M., and Lennon, S., Dress and human behavior: What we know and how we know it, International Textiles and Apparel Association Annual Meeting. Portland, Oregon, 2004.