Export 295 results:
Filters: Keyword is Marketing  [Clear All Filters]
2015
A. Watson and Turri, A. M., Consumer Perceptions of Carbon Labeling: Hype or Effective Communication Strategy?, Journal of Marketing Communications, vol. 21, no. 4, pp. 300-315, 2015.
C. Toombs, Dulse Commercialization, Salem Rotary. Salem Oregon, 2015.
A. Huff and Wilner, S. J. S., Focus on the Form, Forget about the Function: Marketplaces for Illicit Products, AMA Winter Educator's Conference. San Antonio, TX, 2015.
M. Barnhart, Marketing Services to Older Consumers, Western Regional International Health Conference. Eugene, OR, 2015.
J. McAlexander, Koenig, H., and DuFault, B., Millennials and Boomers: Increasing Alumni Community Affinity and Intent to Give by Target Market Segmentation, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 21, pp. 82-95, 2015.
A. Huff and Barnhart, M., (Re)Assembling Family: An Examination of How Senior Families 'Do' Family, Consumer Culture Theory 2015 Conference. University of Arkansas, 2015.
M. Barnhart, Round Table panelist - The future of research in eldercare, North American Association for Consumer Research Conference. New Orleans, 2015.
2014
J. McAlexander, Koenig, H., and DuFault, B., Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities, Journal of Marketing for Higher Education, vol. 24, no. 2, pp. 243-257, 2014.
J. McAlexander and DuFault, B., Borderlands: The Intersection of Liminality and Stable Third Place, Consumer Culture Theory International Conference. Helsinki Finland, 2014.
A. Huff and Wilner, S. J. S., Both Erotic and Ergonomic? Product Design as a Mechanism for Moral Legitimacy, Design Management Institute Conference. London, UK, 2014.
J. McAlexander, Consuming and Consumption in Third Space Communites: Constructing Sanctuary, ACR North American Conference. Baltimore, 2014.
J. Gentry, Phillips, L., and Barnhart, M., Everyday Consumption and Perceptions of Oldness: Barnhart and Penaloza Extended, Association for Consumer Research Latin American Conference 2014. Guadalajara, Mexico, 2014.
W. Kang and Montoya, M., The Impact of Product Portfolio Strategy on Financial Performance: The Roles of Product Development and Market Entry Decisions, Journal of Product Innovation Management, vol. 31, no. 3, pp. 516-534, 2014.
M. Barnhart and Huff, A., In and Out: Paid Caregivers as Members of the Family..kind of, Consumer Culture Theory Conference. Helsinki, Finland, 2014.
M. Barnhart, Huff, A., and Cotte, J., Like a Member of the Family: Including and Excluding Paid Caregivers in Performances of Family, Journal of Marketing Management, vol. 30, no. 15-16, pp. 1680-1702, 2014.
J. McAlexander, DuFault, B., Martin, D., and Schouten, J., The Marketization of Religion: Field, Capital, and Consumer Identity, Journal of Consumer Research, vol. 41, no. 3, pp. 858-875, 2014.
M. Barnhart and Ratchford, M., A Multivariate Analysis of Pre-acquisition Drivers of Technology Adoption, Marketing Science Conference. Atlanta, GA, 2014.
C. Bee and Neubaum, D., The Role of Cognitive Appraisal and Emotions of Family Members in the Family Business System, Journal of Family Business Strategy, vol. 5, no. 3, pp. 323-333, 2014.
S. Cook, Watson, A., and Parker, S., A Twenty Year Examination of the Perceptions of Business School Interns: A Longitudinal Case Study, Journal of Education for Business, vol. 90, pp. 103-110, 2014.
C. Newman, Turri, A. M., Howlett, E., and Watson, A., Twenty Years of Country-of-Origin Food Labeling Research: A Review of the Literature and Implications for Food Marketing Systems, Journal of Macromarketing, vol. 34, no. 4, pp. 505-519, 2014.
K. Malkewitz and Bee, C., Undertaking Successful Brand Design in Sport, New York, NY: , 2014, pp. 89-108.
2013
S. Im, Montoya, M., and Workman, J., Antecedents and Consequences of Creativity in Product Innovation Teams, Journal of Product Innovation Management, vol. 30, no. 1, pp. 170-185, 2013.
J. D. Townsend, Kang, W. K., Montoya, M., and Calantone, R., Brand Specific Design Effects: Form and Function, Journal of Product Innovation Management, vol. 30, no. 5, pp. 994-1008, 2013.
H. Kwak, Jaju, A., Puzakova, M., and Rocereto, J. F., The Connubial Relationship between Market Orientation and Entrepreneurial Orientation, Journal of Marketing Theory and Practice, vol. 21, no. 2, pp. 141-161, 2013.
C. Bee and Madrigal, R., Consumer Uncertainty: The Influence of Anticipatory Emotions on Ambivalence, Attitudes, and Intentions, Journal of Consumer Behaviour, vol. 12, no. 5, pp. 370-381, 2013.
A. Huff and Wilner, S., Focus on the Form, Forget the Function: The Legitimization of Illicit Products through Design, Consumer Culture Theory. Tucson, 2013.
A. Huff and Wilner, S., Focus on the Form, Forget the Function: The Legitimization of Illicit Products through Design, Association for Consumer Research. 2013.
J. McAlexander and DuFault, B., Leaving an Identity-Central Community of Practice, Consumer Culture Theory Conference. University of Arizona, 2013.
J. McAlexander, Schouten, J., DuFault, B., and Martin, D., Leaving and Identity-Central Community of Practice, Consumer Culture Theory International Conference. Tucson AZ, 2013.
J. McAlexander, Living and Leaving Brand Community, Royal Bank Distinguished Visiting Speaker. Montreal Canada, 2013.
J. Chen and Xie, V., The Moral High Ground: The Role of Moral Emotions in Consumer Boycotts, in Society of Consumer Psychology, 2013.
J. McAlexander and DuFault, B., Our Scientific Heritage, ACR North American Conference. Chicago, 2013.
N. Dawar and Stornelli, J., Rebuilding the Relationship Between Manufacturers and Retailers, MIT Sloan Management Review, 2013.
C. Bee and Dalakas, V., Rivalries and Sponsorship Affiliation: Examining the Effects of Social Identity and Argument Strength on Responses to Sponsorship-related Advertising Messages, Journal of Marketing Communications, 2013.
M. Puzakova, Kwak, H., and Taylor, C. R., The Role of Geography of Self in “Filling In” Brand Personality Characteristics: Consumer Inference of Claim-Irrelevant Attributes, Journal of Advertising, vol. 42, no. 1, pp. 16-29, 2013.
J. McAlexander and DuFault, B., A Sociohistoric Comparison of Citizen Scientists: From 18th Century England to 21st Century Antarctica, Consumer Culture Theory International Conference. Tucson AZ, 2013.
A. Huff and Cotte, J., Solution or Settlement? The Case of Childcare, Journal of Consumer Affairs, vol. 47, no. 1, pp. 72-97, 2013.
M. Puzakova, Kwak, H., and Rocereto, J., When Humanizing Brands Goes Wrong: The Detrimental Role of Brand Anthropomorphization Amidst Product Wrongdoings, Journal of Marketing, vol. 77, no. 3, pp. 81-100, 2013.
M. Barnhart and Penaloza, L., Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble, Journal of Consumer Research, 2013.
2012
J. McAlexander and Koenig, H., Building Communities of Philanthropy in Higher Education: Contextual Influences, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.
A. Huff, Commercial Elder Care: Implications for Consumer Research and Public Policy, Academic Consumer Interest Research in Policy Making. Toronto, 2012.
M. Ratchford and Barnhart, M., Development and Validation of the Technology Adoption Propensity (TAP) Index, Journal of Business Research, vol. 65, no. 8, pp. 1209-1215, 2012.
J. McAlexander and DuFault, B., Genius for Sale: The Conspicuous Consumption of Ideas, Consumer Culture Theory International Conference. Oxford University, 2012.
C. Bee and Madrigal, R., It's Not Whether You Win or Lose, It's How the Game is Played: The Influence of Sports Programming on Advertising, Journal of Advertising, vol. 41, no. 1, pp. 47-58, 2012.
C. Bee and Madrigal, R., Outcomes are in the Eye of the Beholder: The Influence of Affective Dispositions on Disconfirmation Emotions, Outcome Satisfaction, and Enjoyment, Media Psychology, vol. 24, no. 4, pp. 143-153, 2012.
A. Huff and Cotte, J., Using the Marketplace to Reconceptualize Motherhood, Association for Consumer Research. Vancouver, 2012.

Pages