Export 9 results:
Filters: Keyword is Marketing and Author is Gobeli,Dave  [Clear All Filters]
Journal Articles
C. S. Mishra, Koenig, H., and Gobeli, D., “Creating Brand Equity Through Strategic Investments”, Journal of Private Equity, vol. 5, no. 2, pp. 45-52, 2002.
D. Gobeli, Koenig, H., and Bechinger, I., “Managing Conflict in Software Development Teams: A Multi-Level Analysis”, Journal of Product Innovation Management, vol. 15, no. 5, pp. 423-435, 1998.
D. Gobeli, Koenig, H., and Bechinger, I., “Managing Conflict in Software Development Teams: A Multi-Level Analysis”, Journal of Product Innovation Management, vol. 15, no. 5, pp. 423-435, 1998.
Presentations
D. Gobeli and Koenig, H., “Enhancing Technology Management Through Alliances”, Technology Management in the Knowledge Era, Portland International Conference on Management of Engineering and Technology. 2001.
D. Gobeli and Koenig, H., “Enhancing the E-Business Value Sequence Through R&D”, Portland International Conference on Management of Engineering and Technology. Portland, OR, 2001.
D. Gobeli, Mishra, C., and Koenig, H., “Impact of R&D on Performance”, Financial Management Association Conference. Seattle, WA, 2000.
H. Koenig, Bechinger, I., and Gobeli, D., “Product Success and Conflict in the Software Industry”, College of Business Friday Seminar Series. Corvallis, OR, 1997.
D. Gobeli, Mishra, C., and Koenig, H., “Strategic Value of Technology and Brand Equity”, International Conference on Valuation of Intangible Assets in Global Operations. New Jersey, 1999.
D. Gobeli and Koenig, H., “Two Stage Internalization Framework for Multinational Corporations”, Academy of International Business Conference. South Carolina, 1999.