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Presentations
H. Koenig, “Marketing Research: An Overview”, Oregon Association of Convention and Visitor Bureaus' Fall Conference. Corvallis OR, 1996.
H. Koenig, “Measuring Customer Perceptions of the Quality of Service in your Family Business”, Family Business Conference. Corvallis, OR, 1989.
H. Koenig and Smith, L. P., “Meta-Analysis on the Relationship Between Satisfaction and Manifest Conflict in Marketing Channels”, AMA Summer Educators' Conference. Washington, D.C., 1985.
H. Koenig, “A New Direction for Branding”, Corvallis Chamber of Commerce, Business Connection. Corvallis, OR, 2004.
H. Koenig, “One Step Toward Better Understanding Channel Relationships: Tie Strength”, AMA Winter Educators' Conference. Chicago, IL, 1990.
H. Koenig, Duncan, L. M., and Becker, B. W., “A Patriotism Scale and Patriotic-Themed Advertising Post 9/11 ? An Exploratory Experimental Study”, American Academy of Advertising Conference. Baton Rouge, LA, 2004.
H. Koenig, Bechinger, I., and Gobeli, D., “Product Success and Conflict in the Software Industry”, College of Business Friday Seminar Series. Corvallis, OR, 1997.
H. Koenig, “Relationship vs. Transaction Marketing”, Business Basics Day, Family Business Conference. Corvallis, OR, 1989.
H. Koenig, “Researching Customer Interests and Market Opportunities”, Marketing Section- Professional Management Institute. Corvallis, OR, 1997.
D. Gobeli, Mishra, C., and Koenig, H., “Strategic Value of Technology and Brand Equity”, International Conference on Valuation of Intangible Assets in Global Operations. New Jersey, 1999.
H. Koenig, Schneider, C. L., and Cluskey, M., “Teaching Practices Related to Customer Service Dimensions: A Study of Dietetics Educators”, American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports. St. Louis, MO, 2001.
H. Koenig, “Tie Strength: A New Wrinkle on an Old Friend”, International Sunbelt Social Network Conference. San Diego, CA, 1990.
D. Gobeli and Koenig, H., “Two Stage Internalization Framework for Multinational Corporations”, Academy of International Business Conference. South Carolina, 1999.
H. Koenig, “Understanding the Consultant-Client Relationship”, Meeting of the Geertsen Line, Mary Kay Cosmetics. 1988.
H. Koenig, “University Experiences, the Student-College Relationship, and Survey”, Student Affairs Assessment Showcase, Oregon State University. Corvallis, OR, 2001.

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