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Journal Articles
D. O. Kaldenberg, Koenig, H., and Becker, B. W., “Mail Response Rate Patterns in a Population of Elderly: Does Response Deteriorate With Age?”, Public Opinion Quarterly, vol. 58, no. 1, pp. 68-76, 1994.
B. R. James, Lusch, R. F., and Koenig, H., “Environmental Uncertainty Regarding Inventory Ordering: Its Behavioral Consequences in a Distribution Channel”, International Journal of Physical Distribution and Materials Management, vol. 14, no. 3, pp. 19-36, 1984.
T. - Y. Tung, Koenig, H., and Chen, H. - L., “Effects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparison”, Sustainability, vol. 9, 2017.
J. Inge Jenssen and Koenig, H., “The Effect of Social Networks on Resource Access and Business Start-Ups”, European Planning Studies, vol. 10, no. 8, pp. 1039-1046, 2002.
U. Orth, Koenig, H., and Firbasova, Z., “Cross-national differences in consumer response to the framing of advertising messages: An exploratory comparison from central Europe”, European Journal of Marketing, vol. 41, no. 3/4, 2007.
C. S. Mishra, Koenig, H., and Gobeli, D., “Creating Brand Equity Through Strategic Investments”, Journal of Private Equity, vol. 5, no. 2, pp. 45-52, 2002.
J. McAlexander and Koenig, H., “Contextual Influences: Building Brand Community in Large and Small Colleges”, Journal of Marketing for Higher Education, 2010.
T. - Y. Tung, Burns, L., and Koenig, H., “Choice Overload and Online Approach Behavior”, International Journal of e-Business Research, vol. 15, no. 4 (October-December), pp. 56-72, 2019.
J. McAlexander, Koenig, H., and Schouten, J. W., “Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement”, International Journal of Educational Advancement, vol. 6, no. 2, pp. 107-118, 2006.
J. McAlexander and Koenig, H., “Building Communities of Philanthropy in Higher Education: Contextual Influences”, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.
J. McAlexander, Schouten, J., and Koenig, H., “Building Brand Community”, Journal of Marketing, vol. 66, no. 1, pp. 38-54, 2002.
J. McAlexander, Koenig, H., and Schouten, J. W., “Building a University Brand Community: The Long-Term Impact of Shared Experiences”, Journal of Marketing for Higher Education, vol. 14, no. 2, pp. 61 - 79, 2004.
D. J. Brown and Koenig, H., “Applying Total Quality Management to Business Education”, Journal of Education for Business, vol. 68, no. 6, pp. 325-329, 1993.
J. McAlexander, Koenig, H., and DuFault, B., “Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities”, Journal of Marketing for Higher Education, vol. 24, no. 2, pp. 243-257, 2014.
Conference Papers
T. - Y. Tung, Koenig, H., and Chen, H. - L., “Effects pf Green Self-Identity and Gender Influences on Consumers' Involvement and Patronage Intention in Eco-Apparel Consumption”, in Association for Consumer Research, San Diego, California, 2017.

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