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1993
H. Koenig and McAlexander, J., Attracting and Retaining Dental Patients, DMC Professional Services Program, Oregon State University. Corvallis, OR, 1993.
J. McAlexander, Schouten, J., and Roberts, S. D., Consumer Behavior and Divorce, Research in Consumer Behavior, vol. 6, pp. 153-184, 1993.
J. McAlexander, Marketing in a Free Market Economy, Presentation to visiting Bulgarian Delegation. Corvallis, OR, 1993.
J. McAlexander, Becker, B., and Kaldenberg, D., Positioning Health Care Services: Yellow Pages Advertising and Dental Practice Performance, Journal of Health Care Marketing, vol. 13, no. 1, pp. 54-57, 1993.
1992
J. McAlexander, Attracting and Retaining Dental Patients, OSU Professional Services Program: Oregon Dental Services. Corvallis, OR, 1992.
J. McAlexander and Njue, J., Positioning Services, Presentation to Sawa Sawa Academy. Kenya, 1992.
1989
J. McAlexander and Schouten, J., Hairstyles as Transition Markers, Sociology and Social Research, vol. 74, pp. 58-62, 1989.
J. McAlexander and Schouten, J. W., The Symbolic Use of Hair Through Role Transitions and Life Structure Changes, Joint Annual Meetings of the Popular Culture Association and American Culture Association. St. Louis, 1989.
1988
J. McAlexander and Scammon, D., Are Disclosures Sufficient? A Micro Analysis of Impact in the Financial Services Market, Journal of Public Policy & Marketing, vol. 7, no. 1, pp. 185-202, 1988.
J. McAlexander, Nassen, K., and C. Shrader, B., McDonnell Douglas Corporation: A Case Study, Annual Advances in Business Cases, pp. 311-336, 1988.
J. McAlexander, Nassen, K., and C. Shrader, B., McDonnell Douglas Corporation: A Case Study, Midwest Case Writers Association Annual Conference. Ames, Iowa, 1988.
K. R. Teas, Dorsch, M. J., and McAlexander, J., Measuring Commercial Bank Customers' Attitudes Toward the Quality of the Financial Services Marketing Relationship, Journal of Professional Services Marketing, vol. 4, pp. 75-96, 1988.
J. W. Schouten and McAlexander, J., Positioning Services for Competitive Advantage, Annual Editions: Marketing 90/91 (Reprint) Guilford Conn: Dushkin, pp. 60-65, 1988.
J. W. Schouten and McAlexander, J., Positioning Services for Competitive Advantage, Journal of Services Marketing, vol. 13, pp. 69-75, 1988.
J. McAlexander, Strategic Marketing Management, Iowa State University Extension Service. 1988.

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