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Presentations
I. Parkman and Malkewitz, K., “Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance”, Product Development Management Association Global Conference on Product Innovation Management. 2011.
K. Malkewitz, “Creating Brand Impressions through Package Design”, OSU Alumni Association Annual Meeting. 2008.
K. Malkewitz, “Creating Brand Impressions through Package Design”, University of Oregon – Oregon State University Platypus Seminar. 2008.
K. Malkewitz, “Creating Brand Impressions with Packaging Design”, Oregon State University Consumer Behavior Interest Group. 2008.
I. Parkman and Malkewitz, K., “Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development”, AMA Winter Educators Conference. 2008.
K. Malkewitz, “Dimensions of Technology Uncertainty and their Influence on NPD Activities and Problems”, Austin Entrepreneurship Scholars Research Seminar Series. 2009.
U. Orth and Malkewitz, K., “Directing Consumer Price Expectation through Package Design”, 4th Annual Wine Business Research Conference. 2008.
K. Malkewitz, Wright, P., and Friestad, M., “Everyday Knowledge about Visual Persuasion”, Advertising and Consumer Psychology: Visual Persuasion Conference. 2000.
K. Malkewitz, “An Ex- Expatriate’s Experiences”, University of Oregon. 2009.
K. Malkewitz, “How Design Influences Attitudes and Beliefs about Products”, Academy of Marketing Science Annual Conference. 2007.
K. Malkewitz, “How to Get a Job In the sports Industry”, San Diego State University MBA Sports MBA Student Association. 2019.
D. Henard, M. McFadyen, A., and Malkewitz, K., “The Impact of Dedicated NPD Resources on Firm Financial Performance”, Marketing Science Institute (MSI) Winter Conference. 2002.
K. Malkewitz, “Information Requirements of Marketing Academics and Practitioners”, Graduate Information Management and Library Science Students. 2003.
K. Malkewitz and Ketcham, N., “Logo Life Cycles”, Western Oregon University Academic Excellence Showcase. 2018.
K. Malkewitz and Ketcham, N., “Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle”, 3rd Northwest Marketing Research Symposium. 2018.
K. Malkewitz, “Making Your Passion Your Occupation: How to Get Employed Doing What You Love”, Baker Scholars Distinguished Speaker Series. 2009.
K. Malkewitz, “The Marketing Canon”, Christian Albrechts Universität zu Kiel. 2008.
K. Malkewitz, “The Marketing Canon”, Appalachian State University Graduate School of Business. 2002.
K. Malkewitz, “Marketing Major Overview”, Marketing major to prospective OSU students, parents, and transfer students. 2007.
K. Malkewitz, “New Product Development in the Athletic Footwear and Apparel Industry”, University of Michigan School of Sport Management. 2009.
K. Malkewitz, “New Product Development in the Athletic Footwear and Apparel Industry”, Hope College Department of Business and Economics. 2009.
K. Malkewitz, “Overview of Wine Research”, OSU Food Science and Technology. 2009.
K. Malkewitz, “Product Design Research”, University of New Mexico Anderson School of Management. 2008.
D. Aiken and Malkewitz, K., “The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness”, AMA Winter Educators’ Conference. 2006.
K. Malkewitz, “Reading between the Lines: Implementing Visual Fluency in Writing”, Oregon State University Writing Intensive Course Seminar Series. 2007.
K. Malkewitz and Ketcham, N., “Sports Logos Life Cycles”, Academy of Marketing Science Annual Conference. 2019.
K. Malkewitz and Ketcham, N., “Sports Logos Life Cycles”, Sports Marketing and Sponsorship Conference. 2020.
K. Malkewitz, “Sports Products: On and Off the Field”, University of San Diego College of Business. 2006.
K. Malkewitz, “Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy”, AMA Winter Educators Conference. 2009.
K. Malkewitz, “Visual Fluency Primer and the Theoretical Questions Raised by Visual Fluency”, University of Oregon - Oregon State University Platypus Seminar. 2007.
D. Aiken, Sukhdial, A., Campbell, R., Kent, A., and Malkewitz, K., “Winning Isn’t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors”, Sport Marketing and Sponsorship Conference. 2018.

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