Export 458 results:
Filters: Keyword is Marketing  [Clear All Filters]
Conference Papers
L. Penaloza, Kelleher, C. Mary Ellen, and Barnhart, M., “What's Love Got to Do with It that Technology can't Handle? Opportunities and Challenges for Aging Women in CoCreating Value in the Elderly Consumption Ensemble”, in Association of Consumer Research, 2020, vol. 48.
D. Aiken, Sukhdial, A., Campbell, R., Kent, A., and Malkewitz, K., “Winning Isn’t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors”, presented at the 2018, 2018.
Journal Articles
M. Montoya, Massey, A. P., and Lockwood, N. S., “3D Collaborative Virtual Environments: Exploring the Link between Collaborative Behaviors and Team Performance”, Decision Sciences, vol. 42, no. 1, pp. 451-476, 2011.
U. Orth and Malkewitz, K., “The Accuracy of Design-Based Judgments: A Constructivist Approach,”, 2012.
K. Malkewitz and Orth, U., “The accuracy of design-based judgments: A constructivist approach”, Journal of Retailing, 2012.
K. Malkewitz and Orth, U., “The accuracy of design-based judgments: A constructivist approach”, Journal of Retailing, 2012.
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., “Addressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers”, Journal of Macromarketing, vol. 37, no. 4, pp. 393-408, 2017.
J. McAlexander, Koenig, H., and DuFault, B., “Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities”, Journal of Marketing for Higher Education, vol. 24, no. 2, pp. 243-257, 2014.
J. Giese, Malkewitz, K., Orth, U., and Henderson, P., “Advancing the aesthetic middle principle: trade-offs in design attractiveness and strength”, 2014.
J. King and Slovic, P., “The Affect Heuristic in Early Judgments of Product Innovations”, Journal of Consumer Behaviour, vol. 16, no. 6, pp. 411-428, 2014.
G. B. Voss, Montoya, M., and Voss, Z., “Aligning Innovation with Market Characteristics”, Journal of Marketing Research, vol. 43, no. 2, pp. 296-302, 2006.
S. Im, Montoya, M., and Workman, J., “Antecedents and Consequences of Creativity in Product Innovation Teams”, Journal of Product Innovation Management, vol. 30, no. 1, pp. 170-185, 2013.
X. M. Song, Montoya, M., and Schmidt, J. B., “Antecedents and Consequences of Cross-Functional Cooperation: A Comparison of Marketing, R&D, and Manufacturing Perspectives”, Journal of Product Innovation Management, vol. 14, no. 1, pp. 35-47, 1997.
M. Montoya and O'Driscoll, T., “Applying Performance Support Technology in the Fuzzy Front End of NPD”, Journal of Product Innovation Management, vol. 17, no. 2, pp. 143-161, 2000.
D. J. Brown and Koenig, H., “Applying Total Quality Management to Business Education”, Journal of Education for Business, vol. 68, no. 6, pp. 325-329, 1993.
J. McAlexander and Scammon, D., “Are Disclosures Sufficient? A Micro Analysis of Impact in the Financial Services Market”, Journal of Public Policy and Marketing, vol. 7, no. 1, pp. 185-202, 1988.
C. Bee, King, J., and Stornelli, J., “Are you with or against us? The cognitive and emotional consequences of sponsoring a rival”, Journal of Business Research, vol. 124, pp. 698-707, 2021.
A. P. Massey, Montoya, M., and Hung, Y., “Because Time Matters: Temporal Coordination in Global Virtual Project Teams”, Journal of Management Information Systems, vol. 19, no. 4, pp. 129-156, 2003.
J. King and Bee, C., “Better in the (Near) Future: The Effects of Social Identity on Temporal Perspective and Optimistic Evaluations”, European Journal of Social Psychology, vol. 50, no. 4, pp. 749-765, 2020.
J. Stornelli, Pereira, B., and Vann, R. J., “Big Picture, Bad Outcomes: When Visual Perspectives Harm Health Goal Pursuit”, Journal of Consumer Psychology, 2019.
J. D. Townsend, Kang, W. K., Montoya, M., and Calantone, R., “Brand Specific Design Effects: Form and Function”, Journal of Product Innovation Management, vol. 30, no. 5, pp. 994-1008, 2013.
J. McAlexander, Koenig, H., and Schouten, J. W., “Building a University Brand Community: The Long-Term Impact of Shared Experiences”, Journal of Marketing for Higher Education, vol. 14, no. 2, pp. 61 - 79, 2004.
J. McAlexander, Schouten, J., and Koenig, H., “Building Brand Community”, Journal of Marketing, vol. 66, no. 1, pp. 38-54, 2002.
J. McAlexander and Koenig, H., “Building Communities of Philanthropy in Higher Education: Contextual Influences”, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.
J. McAlexander, Koenig, H., and Schouten, J. W., “Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement”, International Journal of Educational Advancement, vol. 6, no. 2, pp. 107-118, 2006.
M. Montoya, Massey, A. P., Hung, C., and Crisp, B., “Can you Hear Me Now? Communication in Virtual Product Development Teams”, Journal of Product Innovation Management, vol. 26, no. 2, pp. 139-155, 2009.
J. Chen, Gurel-Atay, E., Xie, G. - X., and Kahle, L., “Changes in Social Values in the United States, 1976-2007: 'Self-Respect' Is on the Upswing as 'Sense of Belonging' Becomes Less Important.”, Journal of Advertising Research, vol. 50, no. 1, pp. 57-67, 2010.
T. - Y. Tung, Burns, L., and Koenig, H., “Choice Overload and Online Approach Behavior”, International Journal of e-Business Research, vol. 15, no. 4 (October-December), pp. 56-72, 2019.
D. Martin, Schouten, J., and McAlexander, J., “Claiming the Throttle: Multiple Feminities in a Hyper-Masculine Subculture”, Consumption, Markets and Culture, vol. 9, no. 3, pp. 171 - 205, 2006.
C. Murnieks, Arthurs, J., Cardon, M. S., Farah, N., Stornelli, J., and Haynie, J. M., “Close your Eyes or Open your Mind: Effects of Sleep and Mindfulness Exercises on Entrepreneurs' Exhaustion”, Journal of Business Venturing, 2019.
F. Veltri, Miller, J., and Harris, A., “Club sport national tournament: Economic impact of a small event on a mid-size community”, Recreational Sport Journal, vol. 33, pp. 119-128, 2009.
A. Stokes, Jensen, T. D., and Watson, A., “Co-Branding: The Effects of Internet Merchant Familiarity and Delivery Carrier Familiarity on Price and Merchant Perceptions”, Journal of Marketing Theory and Practice, 2011.
B. Pereira and Stornelli, J., “Collective Health versus Individual Freedom: How Goal Centrality and Political Identity Shape Compliance with Covid-19 Prevention”, Journal of the Association for Consumer Research, no. 1, pp. 17-26, 2022.
B. Pereira and Stornelli, J., “Collective Health versus Individual Freedom: How Goal Centrality and Political Identity Shape Compliance with Covid-19 Prevention”, Journal of the Association for Consumer Research, 2022.
A. Rumpakis, Bee, C., and Lee, J., “Collegiate Athletic Rebranding: Transforming the Visual Identity of Oregon State University”, Journal of School Public Relations, vol. 37, no. 2, pp. 249-274, 2016.
C. Breese, Adams, C., Logel, J., Drebing, C., Rollins, Y., Barnhart, M., Sullivan, B., DeMasters, B., Freedman, R., and Leonard, S., “Comparison of the regional expression of nicotinic acetylcholine receptor alpha-7 mRNA and I-125-alpha-bungarotoxin binding in human postmortem brain”, Journal of Comparative Neurology, vol. 387, no. 3, pp. 385-398, 1997.
A. Huff and Cotte, J., “Complexities of consumption: The case of childcare”, Journal of Consumer Affairs, vol. 47, no. 1, pp. 72-97, 2013.
M. Montoya, Massey, A. P., and Khatri, V., “Connecting IT Service Operations to Service Marketing Practices”, Decision Sciences, vol. 26, no. 4, pp. 65-85, 2010.
H. Kwak, Jaju, A., Puzakova, M., and Rocereto, J. F., “The Connubial Relationship between Market Orientation and Entrepreneurial Orientation”, Journal of Marketing Theory and Practice, vol. 21, no. 2, pp. 141-161, 2013.
J. McAlexander, Schouten, J., and Roberts, S. D., “Consumer Behavior and Divorce”, Research in Consumer Behavior, vol. 6, pp. 153-184, 1993.
A. Watson and Turri, A. M., “Consumer Perceptions of Carbon Labeling: Hype or Effective Communication Strategy?”, Journal of Marketing Communications, vol. 21, no. 4, pp. 300-315, 2015.
C. Bee and Madrigal, R., “Consumer Uncertainty: The Influence of Anticipatory Emotions on Ambivalence, Attitudes, and Intentions”, Journal of Consumer Behaviour, vol. 12, no. 5, pp. 370-381, 2013.
A. B. Schneider, Chugani, S., Kaur, T., Stornelli, J., Luchs, M. G., Bakpayev, M., Garcia-Collart, T., Leonard, B., Ottlewski, L., and Pricer, L., “Consumer Well-being in a Digital World: Paradoxes of Technology and the Role of Wisdom”, Journal of Consumer Affairs, 2022.
J. McAlexander and Koenig, H., “Contextual Influences: Building Brand Community in Large and Small Colleges”, Journal of Marketing for Higher Education, 2010.
C. S. Mishra, Koenig, H., and Gobeli, D., “Creating Brand Equity Through Strategic Investments”, Journal of Private Equity, vol. 5, no. 2, pp. 45-52, 2002.
X. M. Song and Montoya, M., “Critical Development Activities for Really New versus Incremental Products”, Journal of Product Innovation Management, vol. 15, no. 2, pp. 124-135, 1998.
J. McAlexander, Fushimi, K., and Schouten, J., “A Cross-Cultural Exploration of Subcultures of Consumption”, Research in Consumer Behavior, vol. 9, pp. 47-69, 2000.
U. Orth, Koenig, H., and Firbasova, Z., “Cross-national differences in consumer response to the framing of advertising messages: An exploratory comparison from central Europe”, European Journal of Marketing, vol. 41, no. 3/4, 2007.
P. Y. K. Chau, Cole, M., Massey, A. P., Montoya, M., and O'Keefe, R. M., “Cultural Differences in the Online Behavior of Consumers”, Communications of the ACM, vol. 45, no. 10, pp. 138-143, 2002.
A. P. Massey, Montoya, M., Hung, C., and Ramesh, V., “Cultural Perceptions of Task-Technology Fit”, Communications of the ACM, vol. 44, no. 12, pp. 83-84, 2001.

Pages