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J. McAlexander and Schouten, J. W., The Symbolic Use of Hair Through Role Transitions and Life Structure Changes, Joint Annual Meetings of the Popular Culture Association and American Culture Association. St. Louis, 1989.
J. McAlexander, Strategic Marketing Management, Iowa State University Extension Service. 1988.
J. McAlexander, Nassen, K., and C. Shrader, B., McDonnell Douglas Corporation: A Case Study, Midwest Case Writers Association Annual Conference. Ames, Iowa, 1988.

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