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2017
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., “Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America”, Consumer Culture Theory Conference 2017. Anaheim, CA, 2017.
A. Huff, “Consumers, Culture, Strategy, and Market Systems: Integrating Marketing Research and Firearms Studies”, Gun Studies Symposium. University of Arizona, 2017.
T. - Y. Tung, Koenig, H., and Chen, H. - L., “Effects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparison”, Sustainability, vol. 9, 2017.
M. Montoya, Bala, H., and Massey, A. P., “The effects of process orientations on collaboration technology use and outcomes in product development”, Journal of Management Information Systems, vol. 34, no. 2, pp. 520-559, 2017.
T. - Y. Tung, Koenig, H., and Chen, H. - L., “Effects pf Green Self-Identity and Gender Influences on Consumers' Involvement and Patronage Intention in Eco-Apparel Consumption”, in Association for Consumer Research, San Diego, California, 2017.
M. Barnhart and Mish, J., “Hippies, Hummer Owners, and People Like Me: Stereotyping as a Means of Reconciling Ethical Consumption Values with the DSP”, Journal of Macromarketing, vol. 37, no. 1, 2017.
T. Montgomery, “Hospitality Industry Labor Shortage A Mixed?Methods Investigation”, 2017.
R. Reynolds-McIlnay, Morrin, M., and Nordfalt, J., “How Product-Environment Brightness Contrast and Product Disarray Impact Consumer Choice in Retail Environments”, Journal of Retailing, vol. 93, no. 3, pp. 266-282, 2017.
M. Hall and Hyodo, J., “I Thought People Would Be Stoked on Me’: The Effect of Received Attention on Purchase Satisfaction”, Society for Consumer Psychology. Dallas, Texas, 2017.
M. Belkhir, Brouard, M., Brunk, K. H., Campana, M., Dalmoro, M., Ferreira, M. Christina, Figueiredo, B., Huff, A., Scaraboto, D., Sibai, O., and Smith, A., “Isolation in Emerging Fields: The Case of Entrant Actors in an Emerging Academic Field”, Consumer Culture Theory 2017. Anaheim, CA, 2017.
M. Hall and Hyodo, J., “Is My Failure Your Problem? Examining Carryover Effects of Prior Consumer Failure on Customer Satisfaction”, Association for Consumer Research Conference. 45. San Diego, California, 2017.
M. Hall and Hyodo, J., “Is My Failure Your Problem? Examining Carryover Effects of Prior Consumer Failure on Customer Satisfaction”, Mittelstaedt Symposium. 2017.
S. J. S. Wilner and Huff, A., “Objects of Desire: The Role of Product Design in Revising Contested Cultural Meanings”, Journal of Marketing Management, vol. 33, no. 3-4, pp. 244-271, 2017.
R. Reynolds-McIlnay, Mayor, L., Keech, J., and Morrin, M., “Positive Consumer Sensory Experiences During Economically Uncertain and Technology-Dependent Times”, Annual Convention of the American Psychological Association (APA), Division 23, Society for Consumer Psychology. Washington, D.C., 2017.
2016
A. Rumpakis, Bee, C., and Lee, J., “Collegiate Athletic Rebranding: Transforming the Visual Identity of Oregon State University”, Journal of School Public Relations, vol. 37, no. 2, pp. 249-274, 2016.
C. Toombs, “Commercialization of university technologies”, Oregon State University Vista Club. MU, 2016.
A. Huff and Cotte, J., “The Evolving Family Assemblage: How Senior Families 'Do' Family”, European Journal of Marketing, vol. 50, no. 5/6, pp. 892-915, 2016.
F. Veltri and Moody, R., “An exploration of where social media marketing is taught across the university campus.”, in Marketing Educators Association, Denver, CO, 2016.
M. Belkhir, Brouard, M., Brunk, K. H., Campana, M., Dalmoro, M., Ferreira, M. Christina, Figueiredo, B., Huff, A., Scaraboto, D., Sibai, O., and Smith, A., “From Fish Tank to the Open Ocean: Navigating the Institutional Field of CCT”, Consumer Culture Theory 2016. Lille, France, 2016.
F. Veltri, Miller, J., Presley, R., and Charlton, A., “The new playoff system in college football: Analysis of fan interest and perception of College Football National Championship Game.”, in Applied Sport Management conferencer, Baton Rouge, LA, 2016.
M. Hall and Zhao, X., “Perpetual Dispossession: An Exploration of Ownership without Possession”, Advances in Consumer Research, 44. Berlin, Germany, 2016.
M. Hall and Zhao, X., “Perpetual Dispossession: An Exploration of Ownership without Possession”, Advances in Consumer Research, vol. 44, 2016.
A. Huff, Wilner, S. J. S., and Humphreys, A., “The Pot Problem: The Role of Design in Legitimation of New Markets”, American Marketing Association 2016 Winter Educators' Conference. Las Vegas, 2016.
A. Huff, Humphreys, A., and Wilner, S. J. S., “The Pot Problem: The Role of Design in Legitimation of New Markets”, in American Marketing Association 2016 Winter Educators' Proceedings, 2016, pp. D10-11.
L. N. Tobey, Koenig, H., Brown, N., and Manore, M. M., “Reaching Low-Income Mothers to Improve Family Fruit and Vegetable Intake: Food Hero Social Marketing Campaign”, Nutrients, vol. 8, no. 9, 2016.
M. Van Order, Shifters: Corporate Investing And Disruptive Change. Corvallis, Oregon: , 2016, p. 100.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., “Sisyphus and the American Socio-political Industrial Gun Complex: How Gun Violence Prevention Groups Keep Pushing the Rock”, Marketing and Public Policy Conference. San Luis Obispo, CA, 2016.
F. Veltri, Scofield, A., and Black, C., “Teaching Principles of Marketing: Student group projects from A to Z.”, in Marketing Educators Association, Denver, CO, 2016.
R. Reynolds-McIlnay, “Too Perfect to Touch: Shopper Reluctance to Disturb Neat Product Displays”, American Collegiate Retail Association Annual Conference. Secaucus, NJ, 2016.
2015
R. Reynolds-McIlnay, Morrin, M., and Nordfalt, J., “The Black Sheep of Visual Merchandising: Asymmetric Response to Multicolor Displays”, American Marketing Association/American Collegiate Retail Association Triennial Conference. Coral Gables, FL, 2015.
A. Watson and Turri, A. M., “Consumer Perceptions of Carbon Labeling: Hype or Effective Communication Strategy?”, Journal of Marketing Communications, vol. 21, no. 4, pp. 300-315, 2015.
U. Orth and Malkewitz, K., “Creating Brand Impressions Through Package Design”, presented at the 2015, 2015, p. 259--259.
C. Toombs, “Dulse Commercialization”, Salem Rotary. Salem Oregon, 2015.
J. King, “Extending Constructivist Perspectives on Opportunity Production Through An Incorporation of Effectual Logics”, Entrepreneurship Research Journal, 2015.
A. Huff and Wilner, S. J. S., “Focus on the Form, Forget about the Function: Marketplaces for Illicit Products”, AMA Winter Educator's Conference. San Antonio, TX, 2015.
M. Barnhart, “Marketing Services to Older Consumers”, Western Regional International Health Conference. Eugene, OR, 2015.
J. McAlexander, Koenig, H., and DuFault, B., “Millennials and Boomers: Increasing Alumni Community Affinity and Intent to Give by Target Market Segmentation”, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 21, pp. 82-95, 2015.
V. Maille, Morrin, M., and Reynolds-McIlnay, R., “On the Other Hand…: Motor Fluency Effects Elicited by Unrelated Haptic Objects in Print Ads”, Society for Consumer Psychology Winter Conference. Phoenix, AZ, 2015.
A. Huff and Barnhart, M., “(Re)Assembling Family: An Examination of How Senior Families 'Do' Family”, Consumer Culture Theory 2015 Conference. University of Arkansas, 2015.
M. Barnhart, “Round Table panelist - The future of research in eldercare”, North American Association for Consumer Research Conference. New Orleans, 2015.
2014
J. McAlexander, Koenig, H., and DuFault, B., “Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities”, Journal of Marketing for Higher Education, vol. 24, no. 2, pp. 243-257, 2014.
J. Giese, Malkewitz, K., Orth, U., and Henderson, P., “Advancing the aesthetic middle principle: trade-offs in design attractiveness and strength”, 2014.
J. King and Slovic, P., “The Affect Heuristic in Early Judgments of Product Innovations”, Journal of Consumer Behaviour, vol. 16, no. 6, pp. 411-428, 2014.
R. Reynolds-McIlnay, “Auditory Feedback and the Online Shopping Experience”, Association for Consumer Research Conference. Baltimore, MD, 2014.
J. McAlexander and DuFault, B., “Borderlands: The Intersection of Liminality and Stable Third Place”, Consumer Culture Theory International Conference. Helsinki Finland, 2014.
A. Huff and Wilner, S. J. S., “Both Erotic and Ergonomic? Product Design as a Mechanism for Moral Legitimacy”, Design Management Institute Conference. London, UK, 2014.
J. McAlexander, “Consuming and Consumption in Third Space Communites: Constructing Sanctuary”, ACR North American Conference. Baltimore, 2014.
J. Gentry, Phillips, L., and Barnhart, M., “Everyday Consumption and Perceptions of Oldness: Barnhart and Penaloza Extended”, Association for Consumer Research Latin American Conference 2014. Guadalajara, Mexico, 2014.
W. Kang and Montoya, M., “The Impact of Product Portfolio Strategy on Financial Performance: The Roles of Product Development and Market Entry Decisions”, Journal of Product Innovation Management, vol. 31, no. 3, pp. 516-534, 2014.
M. Barnhart and Huff, A., “In and Out: Paid Caregivers as Members of the Family..kind of”, Consumer Culture Theory Conference. Helsinki, Finland, 2014.

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