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2011
A. Huff and Cotte, J., The Ambivalent Role of Adult Siblings in Family Decisions about Elder Care, Association for Consumer Research. St Louis, 2011.
J. Wang and Huff, A., Boycotters Who Don’t Boycott: Attitude-Behavior Inconsistency in an Anti-Consumption Movement, Association for Consumer Research. St Louis, 2011.
A. Huff, Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts, Consumer Culture Theory. Chicago, 2011.
A. Huff, Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts, Association for Consumer Research. St Louis, 2011.
A. Watson and Jensen, T. D., Co-Branding: The Effects of E-Tailer and Delivery Carrier Familiarity on Price and E-Tailer Perceptions, Journal of Marketing Theory and Practice, vol. 19, no. 1, pp. 97-108, 2011.
R. Madrigal, Bee, C., Chen, J., and LaBarge, M., The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief, Media Psychology, vol. 14, no. 3, pp. 259-288, 2011.
J. D. Townsend, Montoya, M., and Calantone, R. J., Form and Function: A Matter of Perspective, Journal of Product Innovation Management, vol. 28, pp. 374-377, 2011.
L. Penaloza and Barnhart, M., Living U.S. Capitalism: The Normalization of Credit/Debt, Journal of Consumer Research, vol. 38, no. 4, pp. 743-762, 2011.
J. F. Rocereto, Puzakova, M., Anderson, R. E., and Kwak, H., The Role of Response Formats on Extreme Response Style: A Case of Likert-Type vs. Semantic Differential Scales, Advances in International Marketing, vol. 22, pp. 53-71, 2011.
T. Montgomery, Segmenting a Fragmented Market – Challenges and How to Get It Right, Pricing Trends Monthly Webinar Series. 2011.
J. McAlexander, Where are we going with this..relationship?, International Colloquium on the Consumer-Brand Relationship. Winter Park Fl, 2011.
2010
J. McAlexander, Building Communities of Affinity, Western Region CASE conference. Portland OR, 2010.
F. Veltri, Miller, J., Iyer, V. R., and Moody, R., Cases in sport marketing: Instructor's perceptions of case location and instructional use, Journal for Advancement of Marketing Education, vol. 16, pp. 52-64, 2010.
J. Chen, Gurel-Atay, E., Xie, G. - X., and Kahle, L., Changes in Social Values in the United States, 1976-2007: 'Self-Respect' Is on the Upswing as 'Sense of Belonging' Becomes Less Important., Journal of Advertising Research, vol. 50, no. 1, pp. 57-67, 2010.
J. McAlexander, Communitas Interruptus, European Advances in Consumer Research. 2010.
M. Montoya, Massey, A. P., and Khatri, V., Connecting IT Service Operations to Service Marketing Practices, Decision Sciences (Journal of), vol. 26, no. 4, pp. 65-85, 2010.
J. McAlexander and Koenig, H., Contextual Influences: Building Brand Community in Large and Small Colleges, Journal of Marketing for Higher Education, 2010.
C. Bee and Havitz, M. E., Exploring the Relationships Among Involvement, Psychological Commitment, and Behavioral Loyalty in a Sport Spectator Context, International Journal of Sports Marketing and Sponsorship, vol. 11, no. 2, pp. 140-157, 2010.
U. Orth, Malkewitz, K., and Bee, C., Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising, Journal of Current Issues & Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.
A. Stokes and Murray, J. B., An Interpretive Inquiry into the Consumption of Fashion: A Microsociological Perspective, 2010 Consumer Culture Theory Conference Proceedings. Madison, WI, 2010.
M. Puzakova, Kwak, H., and Andras, T. Larsen, Mitigating Consumer Ethnocentrism via Advertising and Media Consumption in a Transitional Market: A Study from Russia, International Journal of Advertising, vol. 29, no. 5, pp. 727-764, 2010.
A. Stokes, Kopp, S. W., and Suter, T. A., What is Consumer Confusion and How is it Measured?, 2010 Marketing and Public Policy Conference Proceedings. Denver, CO, 2010.
2009
M. Montoya, Massey, A. P., Hung, C., and Crisp, B., Can you Hear Me Now? Communication in Virtual Product Development Teams, Journal of Product Innovation Management, vol. 26, no. 2, pp. 139-155, 2009.
A. Stokes, Turri, A., and Tangari, A., Is Carbon Labeling Effective? The Impact of Carbon Labels on Consumer Perceptions and Purchase Intentions, AMA Winter Educators' Conference Proceedings. Tampa, FL, 2009.
F. Veltri, Miller, J., and Harris, A., Club sport national tournament: Economic impact of a small event on a mid-size community, Recreational Sport Journal, vol. 33, pp. 119-128, 2009.
J. McAlexander, Nelson, R., and Bates, C., Developing an Entreprenuerial Education in a Residential College: An Exploratory Case Study, New England Journal of Entrepreneurship, pp. 49-62, 2009.
J. Murray, Bui, M., and Stokes, A., Explaining Obesity: An Inquiry into the Lives of the Obese, Association for Consumer Research. Duluth, MN, 2009.
J. B. Schmidt, Sarangee, K., and Montoya, M., Exploring New Product Development Project Review Practices, Journal of Product Innovation Management, vol. 26, no. 5, pp. 520-635, 2009.
M. Puzakova, Kwak, H., Andras, T. Larsen, and Zinkhan, G. M., The Role of Mass Media and Marketing Communication in Consumer Ethnocentrism: A Study from the Russian Market, Academy of Marketing Science Annual Conference. Baltimore, MD, 2009.
2008
A. Stokes and Jensen, T. D., Consumers' (Dis)Use of the Nutrition Facts Panel, Marketing and Public Policy Conference Proceedings. Philadelphia, PA, 2008.
M. Elton, Ehtics in Advertising: The Unilever case study, Friday Forum. Corvallis, Oregon, 2008.
M. Elton, Ethics in Advertising: The Unilever case study, Special Topics: Ethics in Advertising. Corvallis, Oregon, 2008.
A. Stokes and Turri, A., The Impact of Eco-Labeling on Consumer Perceptions, Marketing and Public Policy 2008 Pre-conference Workshop. 2008.
J. Chen and Madrigal, R., Moderating and Mediating Efects of Team Identifcation in Regard to Causal Attributions and Summary Judgments Following a Game Outcome,", Journal of Sport Management, vol. 22, no. 6, 2008.
M. Barnhart and Penaloza, L., Negotiating Agency in the Elderly Consumption Ensemble, North American Association for Consumer Research. San Francisco, CA, 2008.
F. Veltri, Miller, J., and Gillentine, J., Risk management strategies at Division I Intercollegiate Football stadiums: Do spectators perceive they are protected against terrorism?, Journal of Contemporary Athletics, vol. 3, pp. 45-56, 2008.
M. Barnhart and Penaloza, D. Lisa, Who Are You Calling Old? Old Age Identity Negotiation in the Elderly Consumption Ensemble, Consumer Culture Theory Conference. 2008.
2007
H. Koenig and McAlexander, J., Alumni Giving: Cultivating Connections that Build Commitment, Symposium for the Marketing of Higher Education. San Diego, CA, 2007.
U. Orth, Koenig, H., and Firbasova, Z., Cross-national differences in consumer response to the framing of advertising messages: An exploratory comparison from central Europe, European Journal of Marketing, vol. 41, no. 3/4, 2007.
M. Barnhart and Penaloza, D. Lisa, Living Capitalism: Consumer Identity and Consciousness in Transformational Consumer Research, Conference on Transformative Consumer Research. Hanover, NH, 2007.
M. Elton, Marketing Commodities: Building and Maintaining Brand Strength, Pacific North West Vegetable Association Annual Conference and Trade Show. Kennewick, Washington, 2007.
M. Barnhart and Ratchford, M., Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index, Winter Educators' Conference. San Diego, CA, 2007.
J. Schouten, McAlexander, J., and Koenig, H., Transcendent Consumption Experience and Brand Community, Journal of the Academy of Marketing Science, vol. 35, no. 3/Fall, pp. 357-368, 2007.
A. P. Massey, Khatri, V., and Montoya, M., Usability of Online Services: The Role of Technology Readiness and Context, Decision Sciences (Journal of), vol. 38, no. 2, pp. 277-308, 2007.

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