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A. Huff and Barnhart, M., Consumers, Culture, Marketing Strategy, and Market Systems: Integrating Marketing Research and Firearms Studies, New York: , 2019.
A. Huff, Consumers, Culture, Strategy, and Market Systems: Integrating Marketing Research and Firearms Studies, Gun Studies Symposium. University of Arizona, 2017.
A. Stokes and Jensen, T. D., Consumers' (Dis)Use of the Nutrition Facts Panel, Marketing and Public Policy Conference Proceedings. Philadelphia, PA, 2008.
J. McAlexander, Consuming and Consumption in Third Space Communites: Constructing Sanctuary, ACR North American Conference. Baltimore, 2014.
U. Orth, Contemporary Marketing Research, Presentation to Oregon Association of Nurserymen / Marketing Committee. Aurora, OR, 2001.
I. Parkman and Malkewitz, K., Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance, Product Development Management Association Global Conference on Product Innovation Management. 2011.
I. Parkman and Malkewitz, K., Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance, presented at the 2011, 2011.
J. McAlexander and Koenig, H., Contextual Influences: Building Brand Community in Large and Small Colleges, Journal of Marketing for Higher Education, 2010.
U. Orth, Craft Brews: Consumer Preferences and Psychographics, Presentation to Widmer Borthers Brewing Co. Portland, OR, 2002.
C. S. Mishra, Koenig, H., and Gobeli, D., Creating Brand Equity Through Strategic Investments, Journal of Private Equity, vol. 5, no. 2, pp. 45-52, 2002.
K. Malkewitz, Creating Brand Impressions through Package Design, OSU Alumni Association Annual Meeting. 2008.
K. Malkewitz, Creating Brand Impressions through Package Design, University of Oregon – Oregon State University Platypus Seminar. 2008.
U. Orth and Malkewitz, K., Creating Brand Impressions Through Package Design, presented at the 2015, 2015, p. 259--259.
K. Malkewitz, Creating Brand Impressions with Packaging Design, Oregon State University Consumer Behavior Interest Group. 2008.
X. M. Song and Montoya, M., Critical Development Activities for Really New versus Incremental Products, Journal of Product Innovation Management, vol. 15, no. 2, pp. 124-135, 1998.
J. McAlexander, Fushimi, K., and Schouten, J., A Cross-Cultural Exploration of Subcultures of Consumption, Research in Consumer Behavior, vol. 9, pp. 47-69, 2000.
S. Kim, A Cross-national Comparative Study on Interdependence Structure and Distributor Attitudes: Industrial Product Channels in the United States and Japan, AMA Winter Marketing Educators’ Conference. San Antonio, TX, 2000.
U. Orth, Koenig, H., and Firbasova, Z., Cross-national differences in consumer response to the framing of advertising messages: An exploratory comparison from central Europe, European Journal of Marketing, vol. 41, no. 3/4, 2007.
P. Y. K. Chau, Cole, M., Massey, A. P., Montoya, M., and O'Keefe, R. M., Cultural Differences in the Online Behavior of Consumers, Communications of the ACM, vol. 45, no. 10, pp. 138-143, 2002.
A. P. Massey, Montoya, M., Hung, C., and Ramesh, V., Cultural Perceptions of Task-Technology Fit, Communications of the ACM, vol. 44, no. 12, pp. 83-84, 2001.
D
M. V. Tatikonda and Montoya, M., De l’intégration des perspectives opérationnelles et marketing sur l’innovation produit, Recherche et Applications en Marketing, vol. 16, no. 4, pp. 71-97, 2001.
J. McAlexander and Hansen, E., Demand for Third-Party Certified Wood Products: A Case Study of the US and UK, International Union of Forestry Research Organizations Conference. Pullman, Washington, 1997.
S. Kim, Demand Generation in the IT Channel, Global Technology Distribution Council CEO Summit. San Francisco, CA, 2004.
I. Parkman and Malkewitz, K., Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development, presented at the 2008, 2008.
I. Parkman and Malkewitz, K., Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development, AMA Winter Educators Conference. 2008.
I. Parkman and Malkewitz, K., Design briefs in design-driven new product development, 2019.
U. Orth, Designing a meaningful symbol for “Oregon” Wine, Presentation to the Oregon Wine Advisory Board, Promotions Committee. Portland, OR, 2002.
M. Harrold, Borquez, A. Donnadieu, and Huff, A., Destigmatizing "Weird" and "Freaky" Period Products: An Intimate Exploration of Consumer Adoption of Menstrual Cups, in Consumer Culture Theory 2022 Conference, 2022.
M. Montoya and Calantone, R., Determinants of New Product Performance: A Review and Meta-Analysis, Journal of Product Innovation Management, vol. 11, no. 5, pp. 397-417, 1994.
M. Montoya, Voss, G., and Grewal, D., Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider, Journal of the Academy of Marketing Science, vol. 31, no. 4, pp. 448-458, 2003.
J. McAlexander, Nelson, R., and Bates, C., Developing an Entreprenuerial Education in a Residential College: An Exploratory Case Study, New England Journal of Entrepreneurship, pp. 49-62, 2009.
M. Ratchford and Barnhart, M., Development and Validation of the Technology Adoption Propensity (TAP) Index, Journal of Business Research, vol. 65, no. 8, pp. 1209-1215, 2012.
J. Drenten, Gurrieri, L., Huff, A., and Barnhart, M., Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology, in Association for Consumer Research 2022 Conference, 2022.
J. Drenten, Gurrieri, L., Huff, A., and Barnhart, M., Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology, Australia & New Zealand Marketing Academy 2022 Conference. Perth, Australia, 2022.
K. Malkewitz, Dimensions of Technology Uncertainty and their Influence on NPD Activities and Problems, Austin Entrepreneurship Scholars Research Seminar Series. 2009.
U. H. Orth and Malkewitz, K., Directing Consumer Price Expectation through Package Design, presented at the 2008, 2008.
U. Orth and Malkewitz, K., Directing Consumer Price Expectation through Package Design, 4th Annual Wine Business Research Conference. 2008.
J. B. Schmidt, Calantone, R., Griffin, B., and Montoya, M., Do Certified Mail Third Wave Follow-Ups Really Boost Response Rates and Quality?, Marketing Letters, vol. 16, no. 2, pp. 129-141, 2005.
S. A. Brown, Massey, A. P., Montoya, M., and Burkman, J. R., Do I Really Have To? User Acceptance of Mandated Technology, European Journal of Information Systems, vol. 11, no. 4, pp. 283-295, 2002.
C. Toombs, Dulse Commercialization, Salem Rotary. Salem Oregon, 2015.
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J. Inge Jenssen and Koenig, H., The Effect of Social Networks on Resource Access and Business Start-Ups, European Planning Studies, vol. 10, no. 8, pp. 1039-1046, 2002.
R. Madrigal, Bee, C., Chen, J., and LaBarge, M., The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief, Media Psychology, vol. 14, no. 3, pp. 259-288, 2011.
T. - Y. Tung, Koenig, H., and Chen, H. - L., Effects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparison, Sustainability, vol. 9, 2017.
H. Koenig, The Effects of Power Utilization on Interorganizational Relations, AMA Winter Educators' Conference. Phoenix, AZ., 1985.
M. Montoya, Bala, H., and Massey, A. P., The effects of process orientations on collaboration technology use and outcomes in product development, Journal of Management Information Systems, vol. 34, no. 2, pp. 520-559, 2017.
T. - Y. Tung, Koenig, H., and Chen, H. - L., Effects pf Green Self-Identity and Gender Influences on Consumers' Involvement and Patronage Intention in Eco-Apparel Consumption, in Association for Consumer Research, San Diego, California, 2017.
M. Elton, Ehtics in Advertising: The Unilever case study, Friday Forum. Corvallis, Oregon, 2008.
M. Hall, Embracing the Spotlight (Effect): How Attention Received Online Influences Consumers’ Offline Spotlight Biases, Marketing Letters, 2023.
L. Ozanne, Stornelli, J., Luchs, M., Mick, D., Bayuk, J., Birau, M., Chugani-Marquez, S., Fransen, M., Herziger, A., Komorova, Y., Minton, E., Reshadi, F., Sullivan-Mort, G., Trujillo, C., Bae, H., Dhandra, T., and Zúñiga, M. Angel, Enabling and Cultivating Wiser Consumption: The Roles of Marketing and Public Policy, Journal of Public Policy and Marketing, 2021.
D. Gobeli and Koenig, H., Enhancing Technology Management Through Alliances, Technology Management in the Knowledge Era, Portland International Conference on Management of Engineering and Technology. 2001.

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