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2001
A. P. Massey, Montoya, M., and Brown, S., “Reaping the Benefits of Innovative IT: The Long and Winding Road”, IEEE Transactions on Engineering Management, vol. 48, no. 3, pp. 348-357, 2001.
A. P. Massey, Montoya, M., and Holcom, K., “Reengineering the Customer Relationship: Leveraging Knowledge Assets at IBM”, Decision Support Systems, vol. 32, no. 2, pp. 155-170, 2001.
H. Koenig, Schneider, C. L., and Cluskey, M., “Teaching Practices Related to Customer Service Dimensions: A Study of Dietetics Educators”, American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports. St. Louis, MO, 2001.
J. McAlexander and Koenig, H., “University Experiences, the Student-College Relationship, and Alumni Support”, Journal of Marketing for Higher Education, vol. 10, no. 3, pp. 21-43, 2001.
H. Koenig, “University Experiences, the Student-College Relationship, and Survey”, Student Affairs Assessment Showcase, Oregon State University. Corvallis, OR, 2001.
2002
F. Veltri, “Administration of Physical Education and Sport Programs”, 2002.
U. Orth, “Advantageously Positioning Oregon Wine”, Presentation to Oregon Wine Advisory Board, Research Committee. Corvallis, OR, 2002.
J. McAlexander, Schouten, J., and Koenig, H., “Building Brand Community”, Journal of Marketing, vol. 66, no. 1, pp. 38-54, 2002.
H. Koenig, Giampaoli, J., Sneed, J., and Cluskey, M., “Challenges Relative to Food Safety in School Foodservice”, California Dietetic Association Conference. Riverside, CA., 2002.
U. Orth, “Craft Brews: Consumer Preferences and Psychographics”, Presentation to Widmer Borthers Brewing Co. Portland, OR, 2002.
C. S. Mishra, Koenig, H., and Gobeli, D., “Creating Brand Equity Through Strategic Investments”, Journal of Private Equity, vol. 5, no. 2, pp. 45-52, 2002.
P. Y. K. Chau, Cole, M., Massey, A. P., Montoya, M., and O'Keefe, R. M., “Cultural Differences in the Online Behavior of Consumers”, Communications of the ACM, vol. 45, no. 10, pp. 138-143, 2002.
U. Orth, “Designing a meaningful symbol for “Oregon” Wine”, Presentation to the Oregon Wine Advisory Board, Promotions Committee. Portland, OR, 2002.
S. A. Brown, Massey, A. P., Montoya, M., and Burkman, J. R., “Do I Really Have To? User Acceptance of Mandated Technology”, European Journal of Information Systems, vol. 11, no. 4, pp. 283-295, 2002.
J. Inge Jenssen and Koenig, H., “The Effect of Social Networks on Resource Access and Business Start-Ups”, European Planning Studies, vol. 10, no. 8, pp. 1039-1046, 2002.
H. Koenig, “The Future of Branding”, Seed Research of Oregon, Summer Turf Conference. Corvallis, OR, 2002.
J. McAlexander and Schouten, J., “The Great Debate: Design Research vs. Marketing Research”, Conference of the Western District of Industrial Designers Society of America. Industrial Designers Society of America, 2002.
D. H. Henard, M. McFadyen, A., and Malkewitz, K., “The Impact of Dedicated NPD Resources on Firm Financial Performance”, presented at the 2002, 2002.
D. Henard, M. McFadyen, A., and Malkewitz, K., “The Impact of Dedicated NPD Resources on Firm Financial Performance”, Marketing Science Institute (MSI) Winter Conference. 2002.
H. Koenig and McAlexander, J., “Intercustomer Relationships and Service Experiences: An Empirical Exploration”, American Marketing Association Winter Educator's Conference. Chicago, IL, 2002.
A. P. Massey, Montoya, M., and O'Driscoll, T. M., “Knowledge Management in Pursuit of Performance: Insigts from Nortel Networks”, MIS Quarterly, vol. 26, no. 3, pp. 269-290, 2002.
K. Malkewitz, “The Marketing Canon”, Appalachian State University Graduate School of Business. 2002.
U. Orth, “Oregon Agriculture’s Image”, Presentation to the Agribusiness Council of Oregon. Carlton, OR, 2002.
A. P. Massey, Montoya, M., and O'Driscoll, T. M., “Performance-centered Design of Knowledge-intensive Processes”, Journal of Management Information Systems, vol. 18, no. 4, pp. 37-59, 2002.
S. Kim, Stump, R. L., and Oh, C., “Relative Influence in Marketing Channels: An Empirical Test of the Influence of Distributor Specialized Investments in an Eastern Versus Western Culture”, Multicultural Marketing Conference. Valencia, Spain, 2002.
J. Giampaoli, Sneed, J., Cluskey, M., and Koenig, H., “School Foodservice Directors' Attitudes and Perceived Challenges to Implementing Food Safety and HACCP Programs”, Journal of Child Nutrition & Management, vol. 26, no. 1, 2002.
S. Kim, Kim, H., and Yamada, T., “Search and Collaboration: A Two-sided Buying Behavior in High Technology Markets”, Winter AMA Marketing Educators’ Conference. 2002.
2003
A. P. Massey, Montoya, M., and Hung, Y., “Because Time Matters: Temporal Coordination in Global Virtual Project Teams”, Journal of Management Information Systems, vol. 19, no. 4, pp. 129-156, 2003.
H. Koenig and McAlexander, J., “Building the Relationships of Brand Community in a Service Setting”, American Marketing Association Winter Educators' Conference. Chicago, IL, 2003.
M. Montoya, Voss, G., and Grewal, D., “Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider”, Journal of the Academy of Marketing Science, vol. 31, no. 4, pp. 448-458, 2003.
D. H. Henard, M. McFadyen, A., and Malkewitz, K., “The Impact of Dedicated NPD Resources on Firm Financial Performance”, 2003.
K. Malkewitz, “Information Requirements of Marketing Academics and Practitioners”, Graduate Information Management and Library Science Students. 2003.
S. Kim and Hsieh, P. - H., “Interdependence and its Consequence in Distributor-Supplier Relationships: A Distributor Perspective Through Response Surface Approach”, Journal of Marketing Research, vol. XL, no. 1, pp. 101 - 112, 2003.
J. McAlexander, “Listening to the Customer”, Innovation in the Forest Products Industry: New Processes, Business Systems, and Products. Corvallis, OR, 2003.
J. McAlexander, Kim, S., and Roberts, S., “Loyalty: The Influences of Satisfaction and Brand Community”, Journal of Marketing Theory and Practice, vol. 11, no. 4, pp. 1-11, 2003.
U. Orth, “Measuring Buyer Response to Oregon Wine Branding Messages”, Presentation to Oregon Wine Advisory Board, Promotions Committee. Salem, Oregon, 2003.
K. Malkewitz, Wright, P., and Friestad, M., “Persuasion by Design: The State of Expertise on Visual Influence Tactics”, 2003.
D. Di Benedetto, Anthony, C., Calantone, R. J., VanAllen, E., and Montoya, M., “Purchasing Joins the NPD Team”, Research Technology Management: international journal of research management, vol. 46, no. 4, pp. 45-51, 2003.
S. Kim, Stump, R. L., and Joshi, A. W., “The Range of Self-Enforcing Agreement Use in Direct Business-to-Business Exchange Relationships”, Winter AMA Marketing Educators’ Conference. Orlando, Florida, 2003.
U. Orth, “Wines and Lifestyles”, Presentation to Oregon Wine Advisory Board. Salem, OR, 2003.
2004
J. McAlexander, Koenig, H., and Schouten, J. W., “Building a University Brand Community: The Long-Term Impact of Shared Experiences”, Journal of Marketing for Higher Education, vol. 14, no. 2, pp. 61 - 79, 2004.
S. Kim, “Demand Generation in the IT Channel”, Global Technology Distribution Council CEO Summit. San Francisco, CA, 2004.
S. A. Jones, Bee, C., Burton, R., and Kahle, L., “Marketing through Sports Entertainment: A Functional Approach”, Mahwah, NJ: , 2004, pp. 309-322.
H. Koenig, “A New Direction for Branding”, Corvallis Chamber of Commerce, Business Connection. Corvallis, OR, 2004.
H. Koenig, Duncan, L. M., and Becker, B. W., “A Patriotism Scale and Patriotic-Themed Advertising Post 9/11 ? An Exploratory Experimental Study”, American Academy of Advertising Conference. Baton Rouge, LA, 2004.
D. Aiken, Malkewitz, K., and Bowe, D., “The Program Context of War News: Exploring Influences on Television Advertising Effectiveness”, 2004.
D. Knuff, Giese, J. L., and Spangenberg, E. R., “The Role of WOM Communication in Product Choice”, Association for Consumer Research. Portland, OR, 2004.
U. Orth, “Why Consumers (Do Not) Buy Oregon Wine”, OSU Grapevine Research Days. Corvallis, OR, 2004.
2005
H. Koenig, McAlexander, J., and Schouten, J. W., “Brand Community in Higher Education: A Framework for Understanding and Building Loyalty”, Symposium for the Marketing of Higher Education. Chicago, IL, 2005.
J. B. Schmidt, Calantone, R., Griffin, B., and Montoya, M., “Do Certified Mail Third Wave Follow-Ups Really Boost Response Rates and Quality?”, Marketing Letters, vol. 16, no. 2, pp. 129-141, 2005.

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