Export 5 results:
Filters: First Letter Of Title is C and Author is Orth,Ulrich  [Clear All Filters]
2001
U. Orth, “The communicators’ role in promoting organically grown products”, Presentation to Kassel University, Dept. of Agriculture, International Development and Organic Production. Witzenhausen/Germany, 2001.
U. Orth, “Contemporary Marketing Research”, Presentation to Oregon Association of Nurserymen / Marketing Committee. Aurora, OR, 2001.
2002
U. Orth, “Craft Brews: Consumer Preferences and Psychographics”, Presentation to Widmer Borthers Brewing Co. Portland, OR, 2002.
2007
U. Orth, Koenig, H., and Firbasova, Z., “Cross-national differences in consumer response to the framing of advertising messages: An exploratory comparison from central Europe”, European Journal of Marketing, vol. 41, no. 3/4, 2007.
2015
U. Orth and Malkewitz, K., “Creating Brand Impressions Through Package Design”, presented at the 2015, 2015, p. 259--259.