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Presentations
J. Yoo and Kim, M., The effect of brand image consistency on consumer responses, International Textiles and Apparel Association Annual Meeting. Los Angeles, California, 2007.
S. Cha and Kim, M., The effect of my virtual model on consumer response of online apparel shopping, International Textiles and Apparel Association Annual Meeting. Los Angeles, CA, 2007.
J. Yoo and Kim, M., The effect of product coordination and a model’s face on the Internet, International Textiles and Apparel Association Annual Meeting. Philadelphia, PA, 2011.
J. Kim, Kim, M., and Lennon, S., The effect of visual product presentation and music on mood, attitude towards the site, and purchase intent in online apparel shopping, American Collegiate Retailing Association Annual Meeting. Fayetteville, Arkansas, 2006.
J. Yoo and Kim, M., The effect of website reputation and brand name on consumer responses on the Internet., International Textiles and Apparel Association Annual Meeting. 2012.
M. Kim and Lennon, S., Effectiveness of managerial responses to stockouts on consumer response, International Textiles and Apparel Association Annual Meeting. Alexandria, Virginia, 2005.
J. Yoo and Kim, M., The effects of brand familiarity and website design on consumer responses, International Textiles and Apparel Association Annual Meeting. Chicago, IL, 2008.
M. Kim and Lennon, S. J., The effects of customer’s dress on salesperson’s service, International Textiles and Apparel Association Annual Meeting. Dallas, Texas, 1998.
J. Yoo, Kim, M., and Burns, L., The Effects of home page design on consumer responses: A moderating role of brand familiarity and centrality of visual product aesthetics, International Textiles and Apparel Association Annual Meeting. Montreal, Canada, 2010.
J. Yoo, Kim, M., and Burns, L., The effects of online product presentation on consumer responses: Mental imagery perspective, American Collegiate Retailing Association Annual Meeting. Orlando, FL, 2010.
M. Kim and Lennon, S. J., The effects of perceived amount of information on perceived risks and purchase intentions in television shopping, International Textiles and Apparel Association Annual Meeting. Santa Fe, NM, 1999.
M. Kim and Lennon, S., The effects of product presentation on information processing and purchase intent in Internet shopping, International Textiles and Apparel Association Annual Meeting. San Antonio, TX, 2006.
M. Kim, Malkewitz, K., and Orth, U., The effects of thumbnail page design on consumer response in e-retailing, International Textiles and Apparel Association Annual Meeting. Bellevue, WA, 2009.
M. Kim and Lennon, S., The effects of visual and verbal information on attitudes and purchase intent in online shopping: PART I, European Institute of Retailing and Services Studies (EIRASS) Annual Meeting. Portland, Oregon, 2003.
M. Kim and Lennon, S., The effects of visual and verbal information on attitudes and purchase intent in online shopping: PART II, International Textiles and Apparel Association Annual Meeting. Savannah, Georgia, 2003.
T. Jai, Ti, M., and Kim, M., The effects of visual product presentation on consumer response in online shopping, International Textiles and Apparel Association Annual Meeting. Bellevue, WA, 2009.
M. Kim, Email responsiveness of Internet apparel retailers, International Textiles and Apparel Association Annual Meeting. San Antonio, TX, 2006.
J. Weiss and Kim, M., Environmental cues which lead to higher seller credibility in an online auction setting, International Textiles and Apparel Association Annual Meeting. Chicago, Illinois, 2008.
M. Kim, Kim, J., and Lennon, S., E-service attributes available on men’s and women’s apparel websites, American Collegiate Retailing Association Annual Meeting. Chicago, Illinois, 2007.
J. Mower, Childs, M., and Kim, M., Exterior retail atmospherics, mood and behavioral intentions, International Textiles and Apparel Association Annual Meeting. Montreal, Canada, 2010.