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2022
M. Barnhart and Huff, A., Arming Teachers - An Effective Security Measure or False Sense of Security?, 2022.
M. Harrold, Borquez, A. Donnadieu, and Huff, A., Destigmatizing "Weird" and "Freaky" Period Products: An Intimate Exploration of Consumer Adoption of Menstrual Cups, in Consumer Culture Theory 2022 Conference, 2022.
J. Drenten, Gurrieri, L., Huff, A., and Barnhart, M., Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology, Australia & New Zealand Marketing Academy 2022 Conference. Perth, Australia, 2022.
J. Drenten, Gurrieri, L., Huff, A., and Barnhart, M., Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology, in Association for Consumer Research 2022 Conference, 2022.
M. Barnhart, Huff, A., and Scott, I., The (Ir)Responsible American Consumer: Examining Morality and Responsibilization for Armed Self-Defense, in Association for Consumer Research 2022 Conference, 2022.
A. Huff, Barnhart, M., and Burkhardt, B., Megamarketing in the US Firearms Market: A Longitudinal Study of (De)Legitimation and Advertising. Chicago, IL, 2022.
M. Barnhart, Drenten, J., Gurrieri, L., and Huff, A., Platformization of American Gun Culture, in Consumer Culture Theory 2022 Conference, 2022.
A. Huff, Wilner, S. J. S., and Humphreys, A., The Role of Retailers in Market Legitimation: An Examination of the Regulated Cannabis Market in Ontario, Canada, in 2022 Marketing & Public Policy Conference - American Marketing Association, 2022.
M. Barnhart and Huff, A., UNRAVEL-ing Gnarly Knots: A Path for Researching Market-entangled Wicked Social Problems, Journal of Business Research, 2022.
M. Harrold, Borquez, A. Donnadieu, and Huff, A., You Want Me to Put That Where? An Intimate Exploration of Consumer Adoption of Reusable Menstrual Products. 2022.
2023
M. Barnhart, Huff, A., and Scott, I., Morality Appraisals in Consumer Responsibilization, University of Connecticut Marketing Speaker Series. Storrs, Connecticut, 2023.

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