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Journal Articles
R. Reynolds-McIlnay, Morrin, M., and Nordfalt, J., “How Product-Environment Brightness Contrast and Product Disarray Impact Consumer Choice in Retail Environments”, Journal of Retailing, vol. 93, no. 3, pp. 266-282, 2017.
R. Reynolds-McIlnay and Morrin, M., “Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation”, Journal of Retailing, vol. 95, no. 4, pp. 128-142, 2019.
V. Maille, Morrin, M., and Reynolds-McIlnay, R., “On the Other Hand..: Enhancing Promotional Effectiveness with Haptic Cues”, Journal of Marketing Research, vol. 57, no. 1, pp. 100-117, 2020.
Presentations
R. Reynolds-McIlnay, Morrin, M., and Nordfalt, J., “The Black Sheep of Visual Merchandising: Asymmetric Response to Multicolor Displays”, American Marketing Association/American Collegiate Retail Association Triennial Conference. Coral Gables, FL, 2015.
R. Reynolds-McIlnay and Morrin, M., “Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation”, 2019 Northwest Marketing Research Symposium. Portland, OR, 2019.
R. Reynolds-McIlnay and Morrin, M., “Neatness Matters: The Effect of Display Neatness on Product Color Choice”, Understanding the Customer’s Sensory Experience Conference. Philadelphia, PA, 2014.
V. Maille, Morrin, M., and Reynolds-McIlnay, R., “On the Other Hand…: Motor Fluency Effects Elicited by Unrelated Haptic Objects in Print Ads”, Society for Consumer Psychology Winter Conference. Phoenix, AZ, 2015.
R. Reynolds-McIlnay, Mayor, L., Keech, J., and Morrin, M., “Positive Consumer Sensory Experiences During Economically Uncertain and Technology-Dependent Times”, Annual Convention of the American Psychological Association (APA), Division 23, Society for Consumer Psychology. Washington, D.C., 2017.