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2003
A. P. Massey, Montoya, M., and Hung, Y., Because Time Matters: Temporal Coordination in Global Virtual Project Teams, Journal of Management Information Systems, vol. 19, no. 4, pp. 129-156, 2003.
H. Koenig and McAlexander, J., Building the Relationships of Brand Community in a Service Setting, American Marketing Association Winter Educators' Conference. Chicago, IL, 2003.
M. Montoya, Voss, G., and Grewal, D., Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider, Journal of the Academy of Marketing Science, vol. 31, no. 4, pp. 448-458, 2003.
S. Kim and Hsieh, P. - H., Interdependence and its Consequence in Distributor-Supplier Relationships: A Distributor Perspective Through Response Surface Approach, Journal of Marketing Research, vol. XL, no. 1, pp. 101 - 112, 2003.
J. McAlexander, Listening to the Customer, Innovation in the Forest Products Industry: New Processes, Business Systems, and Products. Corvallis, OR, 2003.
J. McAlexander, Kim, S., and Roberts, S., Loyalty: The Influences of Satisfaction and Brand Community, Journal of Marketing Theory and Practice, vol. 11, no. 4, pp. 1-11, 2003.
U. Orth, Measuring Buyer Response to Oregon Wine Branding Messages, Presentation to Oregon Wine Advisory Board, Promotions Committee. Salem, Oregon, 2003.
D. Di Benedetto, Anthony, C., Calantone, R. J., VanAllen, E., and Montoya, M., Purchasing Joins the NPD Team, Research Technology Management, vol. 46, no. 4, pp. 45-51, 2003.
S. Kim, Stump, R. L., and Joshi, A. W., The Range of Self-Enforcing Agreement Use in Direct Business-to-Business Exchange Relationships, Winter AMA Marketing Educators’ Conference. Orlando, Florida, 2003.
U. Orth, Wines and Lifestyles, Presentation to Oregon Wine Advisory Board. Salem, OR, 2003.
2002
F. Veltri, Administration of Physical Education and Sport Programs, 2002.
U. Orth, Advantageously Positioning Oregon Wine, Presentation to Oregon Wine Advisory Board, Research Committee. Corvallis, OR, 2002.
J. McAlexander, Schouten, J., and Koenig, H., Building Brand Community, Journal of Marketing, vol. 66, no. 1, pp. 38-54, 2002.
H. Koenig, Giampaoli, J., Sneed, J., and Cluskey, M., Challenges Relative to Food Safety in School Foodservice, California Dietetic Association Conference. Riverside, CA., 2002.
U. Orth, Craft Brews: Consumer Preferences and Psychographics, Presentation to Widmer Borthers Brewing Co. Portland, OR, 2002.
C. S. Mishra, Koenig, H., and Gobeli, D., Creating Brand Equity Through Strategic Investments, Journal of Private Equity, vol. 5, no. 2, pp. 45-52, 2002.
P. Y. K. Chau, Cole, M., Massey, A. P., Montoya, M., and O'Keefe, R. M., Cultural Differences in the Online Behavior of Consumers, Communications of the ACM, vol. 45, no. 10, pp. 138-143, 2002.
U. Orth, Designing a meaningful symbol for “Oregon” Wine, Presentation to the Oregon Wine Advisory Board, Promotions Committee. Portland, OR, 2002.
S. A. Brown, Massey, A. P., Montoya, M., and Burkman, J. R., Do I Really Have To? User Acceptance of Mandated Technology, European Journal of Information Systems, vol. 11, no. 4, pp. 283-295, 2002.
J. Inge Jenssen and Koenig, H., The Effect of Social Networks on Resource Access and Business Start-Ups, European Planning Studies, vol. 10, no. 8, pp. 1039-1046, 2002.
H. Koenig, The Future of Branding, Seed Research of Oregon, Summer Turf Conference. Corvallis, OR, 2002.
J. McAlexander and Schouten, J., The Great Debate: Design Research vs. Marketing Research, Conference of the Western District of Industrial Designers Society of America. Industrial Designers Society of America, 2002.
H. Koenig and McAlexander, J., Intercustomer Relationships and Service Experiences: An Empirical Exploration, American Marketing Association Winter Educator's Conference. Chicago, IL, 2002.
A. P. Massey, Montoya, M., and O'Driscoll, T. M., Knowledge Management in Pursuit of Performance: Insigts from Nortel Networks, MIS Quarterly, vol. 26, no. 3, pp. 269-290, 2002.
U. Orth, Oregon Agriculture’s Image, Presentation to the Agribusiness Council of Oregon. Carlton, OR, 2002.
A. P. Massey, Montoya, M., and O'Driscoll, T. M., Performance-centered Design of Knowledge-intensive Processes, Journal of Management Information Systems, vol. 18, no. 4, pp. 37-59, 2002.
S. Kim, Stump, R. L., and Oh, C., Relative Influence in Marketing Channels: An Empirical Test of the Influence of Distributor Specialized Investments in an Eastern Versus Western Culture, Multicultural Marketing Conference. Valencia, Spain, 2002.
J. Giampaoli, Sneed, J., Cluskey, M., and Koenig, H., School Foodservice Directors' Attitudes and Perceived Challenges to Implementing Food Safety and HACCP Programs, Journal of Child Nutrition & Management, vol. 26, no. 1, 2002.
S. Kim, Kim, H., and Yamada, T., Search and Collaboration: A Two-sided Buying Behavior in High Technology Markets, Winter AMA Marketing Educators’ Conference. 2002.
2001
U. Orth, The communicators’ role in promoting organically grown products, Presentation to Kassel University, Dept. of Agriculture, International Development and Organic Production. Witzenhausen/Germany, 2001.
U. Orth, Contemporary Marketing Research, Presentation to Oregon Association of Nurserymen / Marketing Committee. Aurora, OR, 2001.
A. P. Massey, Montoya, M., Hung, C., and Ramesh, V., Cultural Perceptions of Task-Technology Fit, Communications of the ACM, vol. 44, no. 12, pp. 83-84, 2001.
M. V. Tatikonda and Montoya, M., De l’intégration des perspectives opérationnelles et marketing sur l’innovation produit, Recherche et Applications en Marketing, vol. 16, no. 4, pp. 71-97, 2001.
D. Gobeli and Koenig, H., Enhancing Technology Management Through Alliances, Technology Management in the Knowledge Era, Portland International Conference on Management of Engineering and Technology. 2001.
D. Gobeli and Koenig, H., Enhancing the E-Business Value Sequence Through R&D, Portland International Conference on Management of Engineering and Technology. Portland, OR, 2001.
J. McAlexander, Ethnographic Research as a Tool for Gauging Customer Experiences, Conference on Customer Satisfaction Education. Milwaukee, WI, 2001.
X. M. Song and Montoya, M., An Examination of the Effect of Perceived Technological Uncertainty on Japanese New Product Development, Academy of Management Journal, vol. 44, no. 1, pp. 61-80, 2001.
H. Koenig, Giampaoli, J., Sneed, J., and Cluskey, M., Food Safety and HACCP Challenges in School Foodservice, American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports. St. Louis, MO, 2001.
M. Montoya, Massey`, A. P., and Song, M., Getting it Together: Temporal Coordination and Conflict Management in Global Virtual Teams, Academy of Management Journal, vol. 44, no. 6, pp. 1251-1263, 2001.
M. V. Tatikonda and Montoya, M., The Influence of Project Execution Factors on Operational and Market Outcomes in New Product Development, Management Science, vol. 47, no. 1, pp. 151-172, 2001.

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