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J. Mower and Pedersen, E., College women: Apparel consumption during World War II, International Textiles and Apparel Association Annual Meeting. Honolulu, HI, 2012.
J. Mower, Pedersen, E., and Jai, T. M., Concept analysis of "cross-cultural marketing:" An exploration, Journal of Global and Fashion Marketing, vol. 4, no. 1, pp. 4-19, 2013.