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D. Gobeli, Mishra, C., and Koenig, H., Strategic Value of Technology and Brand Equity, International Conference on Valuation of Intangible Assets in Global Operations. New Jersey, 1999.
J. McAlexander, Kaldenburg, D., and Koenig, H., Service Quality Measurement, Journal of Health Care Marketing, vol. 14, pp. 34-41, 1994.
H. Koenig and Friese, S., Shopping for Trouble: Experiences of Compulsive Buyers, Advancing the Consumer Interest, vol. 5, no. 1, pp. 24-29, 1993.