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B
C. Bee, King, J., and Stornelli, J., Are you with or against us? The cognitive and emotional consequences of sponsoring a rival, Journal of Business Research.
C. Bee and Neubaum, D., The Role of Cognitive Appraisal and Emotions of Family Members in the Family Business System, Journal of Family Business Strategy, vol. 5, no. 3, pp. 323-333, 2014.
C. Bee and Dalakas, V., Rivalries and Sponsorship Affiliation: Examining the Effects of Social Identity and Argument Strength on Responses to Sponsorship-related Advertising Messages, Journal of Marketing Communications, 2013.
C. Bee and Madrigal, R., Consumer Uncertainty: The Influence of Anticipatory Emotions on Ambivalence, Attitudes, and Intentions, Journal of Consumer Behaviour, vol. 12, no. 5, pp. 370-381, 2013.
C. Bee and Madrigal, R., Outcomes are in the Eye of the Beholder: The Influence of Affective Dispositions on Disconfirmation Emotions, Outcome Satisfaction, and Enjoyment, Media Psychology, vol. 24, no. 4, pp. 143-153, 2012.
C. Bee and Madrigal, R., It's Not Whether You Win or Lose, It's How the Game is Played: The Influence of Sports Programming on Advertising, Journal of Advertising, vol. 41, no. 1, pp. 47-58, 2012.
C. Bee and Havitz, M. E., Exploring the Relationships Among Involvement, Psychological Commitment, and Behavioral Loyalty in a Sport Spectator Context, International Journal of Sports Marketing and Sponsorship, vol. 11, no. 2, pp. 140-157, 2010.
C. Bee and Kahle, L., Relationship Marketing in Sports: A Functional Approach, Sport Marketing Quarterly, vol. 15, no. 2, pp. 102-110, 2006.