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2001
S. Kim, Interpersonal Dependence and Efficiency of Interfirm Exchange: A Cross-National Study of Industrial Distributor ” Supplier Relationships, Winter AMA Marketing Educators’ Conference. 2001.
S. Kim, Stump, R. L., and Joshi, A., A Model of Self-Enforcing Agreement Use in Business-to-Business Exchange Relationships, IMP conference on Industrial Marketing. Bergen, Norway, 2001.
J. B. Schmidt, Montoya, M., and Massey, A., New Product Development Decision-Making Effectiveness: Comparing Individuals, Face-to-Face Teams, and Virtual Teams, Decision Sciences (Journal of), vol. 32, no. 4, pp. 575-601, 2001.
U. Orth, Psychographic Segmentation of Visitors to Southern Moravia., International Conference “Region - Services - Travel Industry”. Ostrava/ Czech Republic, 2001.
A. P. Massey, Montoya, M., and Brown, S., Reaping the Benefits of Innovative IT: The Long and Winding Road, IEEE Transactions on Engineering Management, vol. 48, no. 3, pp. 348-357, 2001.
A. P. Massey, Montoya, M., and Holcom, K., Reengineering the Customer Relationship: Leveraging Knowledge Assets at IBM, Decision Support Systems, vol. 32, no. 2, pp. 155-170, 2001.
H. Koenig, Schneider, C. L., and Cluskey, M., Teaching Practices Related to Customer Service Dimensions: A Study of Dietetics Educators, American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports. St. Louis, MO, 2001.
J. McAlexander and Koenig, H., University Experiences, the Student-College Relationship, and Alumni Support, Journal of Marketing for Higher Education, vol. 10, no. 3, pp. 21-43, 2001.
H. Koenig, University Experiences, the Student-College Relationship, and Survey, Student Affairs Assessment Showcase, Oregon State University. Corvallis, OR, 2001.
2000
M. Montoya and O'Driscoll, T., Applying Performance Support Technology in the Fuzzy Front End of NPD, Journal of Product Innovation Management, vol. 17, no. 2, pp. 143-161, 2000.
J. McAlexander, Fushimi, K., and Schouten, J., A Cross-Cultural Exploration of Subcultures of Consumption, Research in Consumer Behavior, vol. 9, pp. 47-69, 2000.
S. Kim, A Cross-national Comparative Study on Interdependence Structure and Distributor Attitudes: Industrial Product Channels in the United States and Japan, AMA Winter Marketing Educators’ Conference. San Antonio, TX, 2000.
M. Montoya and O'Driscoll, T., From Experience: Applying Performance Support Technology in the Fuzzy Front End of NPD, Journal of Product Innovation Management, vol. 17, no. 2, pp. 143-161, 2000.
R. M. O'Keefe, Cole, M., Chau, P., Massey, A. P., Montoya, M., and Perry, M., From the User Interface to the Customer Interface: Results from a Global Experiment, International Journal of Human Computer Studies, vol. 53, no. 4, pp. 611-628, 2000.
J. McAlexander, A Harley-Davidson Story: Marketing and Building Customer Relationships, Presentation to the Salem Area Chamber of Commerce. Salem, OR, 2000.
D. Gobeli, Mishra, C., and Koenig, H., Impact of R&D on Performance, Financial Management Association Conference. Seattle, WA, 2000.
M. Elton, International Marketing, Seminar on International Marketing to Midlevel Managers. Bogota, Colombia, 2000.
R. Sanchez, Presentation of a Marketing Research Consulting business, Presentation to Eugene Chamber of Commerce. Eugene, OR, 2000.
R. Sanchez, Presentation of a Marketing Research Consulting business, Presentation to Salem Chamber of Commerce. Salem, OR, 2000.
R. Sanchez, Presentation of a Marketing Research Consulting business, Presentation to the Corvallis Chamber of Commerce. Corvallis, OR, 2000.
M. Elton, Presentation to Chambers of Commerce/Kiwanis/Rotary Clubs, Several Chamber of Commerce type groups including, Kiwanis and Rotary. 2000.
1999
J. McAlexander, The Branding of An Alumni Association, Conference of the Council for Advancement and Support of Education. Portland, OR, 1999.
M. Montoya and Calantone, R., A Model for Segment Selection in Industrial Product-Markets, Marketing Science, vol. 18, no. 3, pp. 373-395, 1999.
D. Gobeli, Mishra, C., and Koenig, H., Strategic Value of Technology and Brand Equity, International Conference on Valuation of Intangible Assets in Global Operations. New Jersey, 1999.
D. Gobeli and Koenig, H., Two Stage Internalization Framework for Multinational Corporations, Academy of International Business Conference. South Carolina, 1999.
1997
X. M. Song, Montoya, M., and Schmidt, J. B., Antecedents and Consequences of Cross-Functional Cooperation: A Comparison of Marketing, R&D, and Manufacturing Perspectives, Journal of Product Innovation Management, vol. 14, no. 1, pp. 35-47, 1997.
C. Breese, Adams, C., Logel, J., Drebing, C., Rollins, Y., Barnhart, M., Sullivan, B., DeMasters, B., Freedman, R., and Leonard, S., Comparison of the regional expression of nicotinic acetylcholine receptor alpha-7 mRNA and I-125-alpha-bungarotoxin binding in human postmortem brain, Journal of Comparative Neurology, vol. 387, no. 3, pp. 385-398, 1997.
J. McAlexander and Hansen, E., Demand for Third-Party Certified Wood Products: A Case Study of the US and UK, International Union of Forestry Research Organizations Conference. Pullman, Washington, 1997.
J. McAlexander, Marketing in the Graduate Curriculum, Presentation to delegation from Thailand. Corvallis, OR, 1997.
H. Koenig, Bechinger, I., and Gobeli, D., Product Success and Conflict in the Software Industry, College of Business Friday Seminar Series. Corvallis, OR, 1997.
H. Koenig, Researching Customer Interests and Market Opportunities, Marketing Section- Professional Management Institute. Corvallis, OR, 1997.
J. McAlexander and Hansen, E., Retailer Efforts for Sustainable Forest Products, Forest Products Society Meeting. Vancouver, B.C., 1997.
X. M. Song, Montoya, M., and Schmidt, J. B., The Role of Marketing in Developing Successful New Products in South Korea And Taiwan, Journal of International Marketing, vol. 5, no. 3, pp. 47-69, 1997.
B. Becker, Kaldenburg, D., and McAlexander, J., Site Selection by Professional Service Providers: The Case of Dental Practices, Journal of Marketing Theory and Practice, vol. 5, pp. 35-44, 1997.
1996
J. McAlexander and Hansen, E., Home Depot/Sainsbury, Preliminary Results, Sustainable Forestry Business Case Studies. Harrison Conference Center at Lake Bluff. Lake Bluff, Illinois, 1996.
J. McAlexander and Schouten, J. W., Interpersonal Relationships Within the Context of the Commercial Marketplace, International Network on Personal Relationships. 1996.
H. Koenig, Marketing Research: An Overview, Oregon Association of Convention and Visitor Bureaus' Fall Conference. Corvallis OR, 1996.
J. McAlexander and Schouten, J. W., Material Possessions and the Divorce Experience, International Network on Personal Relationships. 1996.

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