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Filters: Keyword is Marketing and Author is Mishra,C.  [Clear All Filters]
2000
D. Gobeli, Mishra, C., and Koenig, H., Impact of R&D on Performance, Financial Management Association Conference. Seattle, WA, 2000.
1999
D. Gobeli, Mishra, C., and Koenig, H., Strategic Value of Technology and Brand Equity, International Conference on Valuation of Intangible Assets in Global Operations. New Jersey, 1999.