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Journal Articles
C. Bee and Neubaum, D., “The Role of Cognitive Appraisal and Emotions of Family Members in the Family Business System”, Journal of Family Business Strategy, vol. 5, no. 3, pp. 323-333, 2014.
M. Puzakova, Kwak, H., and Taylor, C. R., “The Role of Geography of Self in "Filling In" Brand Personality Characteristics: Consumer Inference of Claim-Irrelevant Attributes”, Journal of Advertising, vol. 42, no. 1, pp. 16-29, 2013.
X. M. Song, Montoya, M., and Schmidt, J. B., “The Role of Marketing in Developing Successful New Products in South Korea And Taiwan”, Journal of International Marketing, vol. 5, no. 3, pp. 47-69, 1997.
J. F. Rocereto, Puzakova, M., Anderson, R. E., and Kwak, H., “The Role of Response Formats on Extreme Response Style: A Case of Likert-Type vs. Semantic Differential Scales”, Advances in International Marketing, vol. 22, pp. 53-71, 2011.
J. Giampaoli, Sneed, J., Cluskey, M., and Koenig, H., “School Foodservice Directors' Attitudes and Perceived Challenges to Implementing Food Safety and HACCP Programs”, Journal of Child Nutrition & Management, vol. 26, no. 1, 2002.
D. E. Sprott, Spangenberg, E. R., Knuff, D., and Devezer, B., “Self-prediction and patient health: Influencing health-related behaviors through self-prophecy”, Medical Science Monitor, vol. 12, no. 5, pp. RA85-91, 2006.
M. Hall and Hyodo, J. D., “Service Provider to the Rescue: How Firm Recovery of Do-It-Yourself Service Failure Turns Consumers from Competitors to Satisfied Customers”, Journal of Service Research, 2022.
J. McAlexander, Kaldenburg, D., and Koenig, H., “Service Quality Measurement”, Journal of Health Care Marketing, vol. 14, pp. 34-41, 1994.
K. Malkewitz, Orth, U., and Heinrich, F., “Servicescape interior design and consumers' personality impressions”, Journal of Services Marketing, 2012.
K. Malkewitz, Orth, U., and Heinrich, F., “Servicescape interior design and consumers' personality impressions”, Journal of Services Marketing, 2012.
H. Koenig and Friese, S., “Shopping for Trouble: Experiences of Compulsive Buyers”, Advancing the Consumer Interest, vol. 5, no. 1, pp. 24-29, 1993.
H. Koenig and Kleinsorge, I., “The Silent Customers: Measuring Customer Satisfaction in Nursing Homes”, Journal of Health Care Marketing, vol. 11, no. 4, pp. 2-13, 1991.
C. Bee, Dalakas, V., and Chen, J., “The Simultaneous Sponsorship of Rival Teams: Beyond Ingroup Favoritism and Outgroup Animosity”, Psychology and Marketing, vol. 39, no. 1, pp. 196-213, 2021.
B. Becker, Kaldenburg, D., and McAlexander, J., “Site Selection by Professional Service Providers: The Case of Dental Practices”, Journal of Marketing Theory and Practice, vol. 5, pp. 35-44, 1997.
J. Schouten and McAlexander, J., “Subcultures of Consumption: An Ethnography of the New Bikers”, Journal of Consumer Research, vol. 22, no. 1, pp. 43-61, 1995.
E. N. Hansen, Fletcher, R., and McAlexander, J., “Sustainable Forestry, Swedish Style, for Europe's Greening Market”, Journal of Forestry, vol. 96, no. 3, pp. 38-43, 1998.
J. Schouten, McAlexander, J., and Koenig, H., “Transcendent Consumption Experience and Brand Community”, Journal of the Academy of Marketing Science, vol. 35, no. 3/Fall, pp. 357-368, 2007.
S. Cook, Watson, A., and Parker, S., “A Twenty Year Examination of the Perceptions of Business School Interns: A Longitudinal Case Study”, Journal of Education for Business, vol. 90, pp. 103-110, 2014.
C. Newman, Turri, A. M., Howlett, E., and Watson, A., “Twenty Years of Country-of-Origin Food Labeling Research: A Review of the Literature and Implications for Food Marketing Systems”, Journal of Macromarketing, vol. 34, no. 4, pp. 505-519, 2014.
J. McAlexander and Koenig, H., “University Experiences, the Student-College Relationship, and Alumni Support”, Journal of Marketing for Higher Education, vol. 10, no. 3, pp. 21-43, 2001.
M. Barnhart and Huff, A., “UNRAVEL-ing Gnarly Knots: A Path for Researching Market-entangled Wicked Social Problems”, Journal of Business Research, 2022.
A. P. Massey and Montoya, M., “Unraveling the Temporal Fabric of the Knowledge Conversion Process: A Dynamic Theory of Media Selection and Use”, MIS Quarterly, vol. 30, no. 1, pp. 99-114, 2006.
A. P. Massey, Khatri, V., and Montoya, M., “Usability of Online Services: The Role of Technology Readiness and Context”, Decision Sciences, vol. 38, no. 2, pp. 277-308, 2007.
M. Puzakova, Kwak, H., and Rocereto, J., “When Humanizing Brands Goes Wrong: The Detrimental Role of Brand Anthropomorphization Amidst Product Wrongdoings”, Journal of Marketing, vol. 77, no. 3, pp. 81-100, 2013.
H. Koenig, “When Knowledge Levels Vary, Why Not Try Hypermedia”, Marketing Education Review, vol. 4, no. 1, pp. 36-44, 1994.
R. Madrigal, Bee, C., and Chen, J., “When the Stakes are Low: How Key Features of Momentary Suspense Contribute to a Global Evaluation of Enjoyment”, Communication Research, pp. 1-25, 2022.
M. Barnhart and Penaloza, L., “Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble”, Journal of Consumer Research, 2013.
D. Aiken, Sukhdial, A., Campbell, R., Kent, A., and Malkewitz, K., “Winning isn’t everything: An investigation linking old school values to fan behaviors”, 2021.
B. Becker, Kaldenberg, D., and McAlexander, J., “Yellow Pages Usage by Professionals: An Exploratory Study of Dentists”, Health Marketing Quarterly, vol. 12, no. 2, pp. 97-110, 1994.
Miscellaneous
N. Brown, “Behind the Scenes With Nikki Brown Business and Marketing Instructor”. Corvallis, OR, 2018.
A. Huff and Barnhart, M., “Fairytales and Nightmares: Gun Mythology and the American Market System for Firearms”. Odense, Denmark, 2018.
N. Brown, “Meeting Students Where They Are”. Corvallis, OR, 2018.
A. Huff, Barnhart, M., and Burkhardt, B., “Megamarketing in the US Firearms Market: A Longitudinal Study of (De)Legitimation and Advertising”. Chicago, IL, 2022.
A. Huff, “Reaching Out and Building Up: Making Theoretical Contributions to Substantive Domains”. Odense, Denmark, 2018.
A. Huff and Barnhart, M., “Why Trump's Idea to Arm Teachers May Miss the Mark”. 2018.
M. Harrold, Borquez, A. Donnadieu, and Huff, A., “You Want Me to Put That Where? An Intimate Exploration of Consumer Adoption of Reusable Menstrual Products”. 2022.
Newspaper Article
M. Barnhart and Huff, A., “Arming School Staff Will Pose Risks to Students that Outweigh Chance of Shooting”, 2019.
M. Barnhart and Huff, A., “Arming Teachers - An Effective Security Measure or False Sense of Security?”, 2022.
A. Huff and Barnhart, M., “How a "Missing" Movement Made Gun Control a Winning Issue”, 2019.
A. Huff and Barnhart, M., “Why Americans Are Buying More Guns than Ever”, 2020.
Presentations
J. McAlexander, “20 Years in the Field: The Ethnographic Journey”, Market Research Association Conference. Las Vegas, NV, 2011.
A. Kaliyamurthy and Schau, H., “Accommodating the algorithmic gaze”, Mittelstaedt & Gentry Doctoral Symposium. 2021.
U. Orth, “Advantageously Positioning Oregon Wine”, Presentation to Oregon Wine Advisory Board, Research Committee. Corvallis, OR, 2002.
A. Kaliyamurthy and Schau, H., “The algorithmic gaze shaping consumption”, Association for Consumer Research. 2019.
A. Kaliyamurthy and Schau, H., “Algorithms in practice”, Consumer Culture Theory Conference. 2019.
H. Koenig and McAlexander, J., “Alumni Giving: Cultivating Connections that Build Commitment”, Symposium for the Marketing of Higher Education. San Diego, CA, 2007.
A. Huff and Cotte, J., “The Ambivalent Role of Adult Siblings in Family Decisions about Elder Care”, Association for Consumer Research. St Louis, 2011.
A. Huff, “The Ambivalent Role of Adult Siblings in Family Decisions about Elder Care”, Consumer Culture Theory. Chicago, 2011.
M. Barnhart, Huff, A., and Scott, I., “American Consumers' Understandings of the Right to Consume Firearms”, Consumer Culture Theory 2019. Montreal, Canada, 2019.
D. Knuff, “Anecdotal Hearsay”, American Marketing Association. Tampa, 2006.

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