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2008
K. Malkewitz, “The Marketing Canon”, Christian Albrechts Universität zu Kiel. 2008.
J. Chen and Madrigal, R., “Moderating and Mediating Efects of Team Identifcation in Regard to Causal Attributions and Summary Judgments Following a Game Outcome,"”, Journal of Sport Management, no. 6, 2008.
M. Barnhart and Penaloza, L., “Negotiating Agency in the Elderly Consumption Ensemble”, North American Association for Consumer Research. San Francisco, CA, 2008.
K. Malkewitz, “Product Design Research”, University of New Mexico Anderson School of Management. 2008.
F. Veltri, Miller, J., and Gillentine, J., “Risk management strategies at Division I Intercollegiate Football stadiums: Do spectators perceive they are protected against terrorism?”, Journal of Contemporary Athletics, vol. 3, pp. 45-56, 2008.
J. King, “Untitled”, American Marketing Association. San Diego, CA, 2008.
M. Barnhart and Penaloza, D. Lisa, “Who Are You Calling Old? Old Age Identity Negotiation in the Elderly Consumption Ensemble”, Consumer Culture Theory Conference. 2008.
2009
K. Malkewitz, “Building Your Killer Business Plan”, Austin Entrepreneurship Program’s Build Your Business Plan Series. 2009.
M. Montoya, Massey, A. P., Hung, C., and Crisp, B., “Can you Hear Me Now? Communication in Virtual Product Development Teams”, Journal of Product Innovation Management, vol. 26, no. 2, pp. 139-155, 2009.
A. Stokes, Turri, A., and Tangari, A., “Is Carbon Labeling Effective? The Impact of Carbon Labels on Consumer Perceptions and Purchase Intentions”, AMA Winter Educators' Conference Proceedings. Tampa, FL, 2009.
F. Veltri, Miller, J., and Harris, A., “Club sport national tournament: Economic impact of a small event on a mid-size community”, Recreational Sport Journal, vol. 33, pp. 119-128, 2009.
J. McAlexander, Nelson, R., and Bates, C., “Developing an Entreprenuerial Education in a Residential College: An Exploratory Case Study”, New England Journal of Entrepreneurship, pp. 49-62, 2009.
K. Malkewitz, “Dimensions of Technology Uncertainty and their Influence on NPD Activities and Problems”, Austin Entrepreneurship Scholars Research Seminar Series. 2009.
K. Malkewitz, “An Ex- Expatriate’s Experiences”, University of Oregon. 2009.
J. Murray, Bui, M., and Stokes, A., “Explaining Obesity: An Inquiry into the Lives of the Obese”, Association for Consumer Research. Duluth, MN, 2009.
J. B. Schmidt, Sarangee, K., and Montoya, M., “Exploring New Product Development Project Review Practices”, Journal of Product Innovation Management, vol. 26, no. 5, pp. 520-635, 2009.
K. Malkewitz, “Making Your Passion Your Occupation: How to Get Employed Doing What You Love”, Baker Scholars Distinguished Speaker Series. 2009.
M. Barnhart and Penaloza, L., “Negotiating Agency in the Elderly Consumption Ensemble”, in Association for Consumer Research, 2009, vol. 36.
K. Malkewitz, “New Product Development in the Athletic Footwear and Apparel Industry”, Hope College Department of Business and Economics. 2009.
K. Malkewitz, “New Product Development in the Athletic Footwear and Apparel Industry”, University of Michigan School of Sport Management. 2009.
K. Malkewitz, “Overview of Wine Research”, OSU Food Science and Technology. 2009.
D. Knuff, “Psychology of Sales”, Best Practices Seminar. Bend, Oregon, 2009.
M. Puzakova, Kwak, H., Andras, T. Larsen, and Zinkhan, G. M., “The Role of Mass Media and Marketing Communication in Consumer Ethnocentrism: A Study from the Russian Market”, Academy of Marketing Science Annual Conference. Baltimore, MD, 2009.
K. Malkewitz, “Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy”, presented at the 2009, 2009.
K. Malkewitz, “Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy”, AMA Winter Educators Conference. 2009.
J. King, “Untitled”, Academy of Marketing Science. Portland, OR, 2009.
D. Knuff and Shinderman, M., “Why Consumers Buy Green”, It's in the Bag. OSU-Cascades, 2009.
2010
J. McAlexander, “Building Communities of Affinity”, Western Region CASE conference. Portland OR, 2010.
K. Malkewitz, “Can You Judge a Book by Its Cover?”, Oregon State University Wine Symposium. 2010.
J. Chen, Gurel-Atay, E., Xie, G. - X., and Kahle, L., “Changes in Social Values in the United States, 1976-2007: 'Self-Respect' Is on the Upswing as 'Sense of Belonging' Becomes Less Important.”, Journal of Advertising Research, vol. 50, no. 1, pp. 57-67, 2010.
J. McAlexander, “Communitas Interruptus”, European Advances in Consumer Research. 2010.
M. Montoya, Massey, A. P., and Khatri, V., “Connecting IT Service Operations to Service Marketing Practices”, Decision Sciences, vol. 26, no. 4, pp. 65-85, 2010.
J. McAlexander and Koenig, H., “Contextual Influences: Building Brand Community in Large and Small Colleges”, Journal of Marketing for Higher Education, 2010.
C. Bee and Havitz, M. E., “Exploring the Relationships Among Involvement, Psychological Commitment, and Behavioral Loyalty in a Sport Spectator Context”, International Journal of Sports Marketing and Sponsorship, vol. 11, no. 2, pp. 140-157, 2010.
K. Malkewitz and Orth, U., “Formation of consumer price expectation based on package design: attractive and quality routes”, Journal of Marketing Theory and Practice, 2010.
U. Orth, Campana, D., and Malkewitz, K., “Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes”, 2010.
K. Malkewitz and Orth, U., “Formation of consumer price expectation based on package design: attractive and quality routes”, Journal of Marketing Theory and Practice, 2010.
U. Orth, Malkewitz, K., and Bee, C., “Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising”, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.
U. Orth, Malkewitz, K., and Bee, C., “Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising”, 2010.
U. Orth, Malkewitz, K., and Bee, C., “Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising”, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.
K. Malkewitz, “The influence of program context intensity: An examination of television advertising during war news”, Journal of Current Issues and Research in Advertising, 2010.
D. Aiken and Malkewitz, K., “The Influence of Program Context Intensity: An Examination of Television Advertising During War News”, 2010.
K. Malkewitz, “The influence of program context intensity: An examination of television advertising during war news”, Journal of Current Issues and Research in Advertising, 2010.
A. Stokes and Murray, J. B., “An Interpretive Inquiry into the Consumption of Fashion: A Microsociological Perspective”, 2010 Consumer Culture Theory Conference Proceedings. Madison, WI, 2010.
M. Puzakova, Kwak, H., and Andras, T. Larsen, “Mitigating Consumer Ethnocentrism via Advertising and Media Consumption in a Transitional Market: A Study from Russia”, International Journal of Advertising, vol. 29, no. 5, pp. 727-764, 2010.
A. Stokes, Kopp, S. W., and Suter, T. A., “What is Consumer Confusion and How is it Measured?”, 2010 Marketing and Public Policy Conference Proceedings. Denver, CO, 2010.
2011
J. McAlexander, “20 Years in the Field: The Ethnographic Journey”, Market Research Association Conference. Las Vegas, NV, 2011.
M. Montoya, Massey, A. P., and Lockwood, N. S., “3D Collaborative Virtual Environments: Exploring the Link between Collaborative Behaviors and Team Performance”, Decision Sciences, vol. 42, no. 1, pp. 451-476, 2011.
A. Huff, “The Ambivalent Role of Adult Siblings in Family Decisions about Elder Care”, Consumer Culture Theory. Chicago, 2011.
A. Huff and Cotte, J., “The Ambivalent Role of Adult Siblings in Family Decisions about Elder Care”, Association for Consumer Research. St Louis, 2011.

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