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1994
H. Koenig and Kleinsorge, I., “Perceptual Measures of Quality: A Tool to Improve Nursing Home Systems”, Hospital & Health Services Administration, vol. 39, no. 4, pp. 487-503, 1994.
1993
J. McAlexander, Becker, B., and Kaldenberg, D., “Positioning Health Care Services: Yellow Pages Advertising and Dental Practice Performance”, Journal of Health Care Marketing, vol. 13, no. 1, pp. 54-57, 1993.
1992
J. McAlexander and Njue, J., “Positioning Services”, Presentation to Sawa Sawa Academy. Kenya, 1992.
1991
J. McAlexander, Schouten, J., and Scammon, D., “Positioning Professional Services: Segmenting the Financial Services Market”, Journal of Professional Services Marketing, vol. 7, no. 2, pp. 149-166, 1991.
1990
L. Burns and Jordan, C. L., “Perceptions of Business Ethics: Home Economics Students' Machiavellian and Achievement Orientations”, Home Economics Forum, vol. 5, no. 1, pp. 17-20, 1990.
C. Brown and Phillips, M. Ellen, “Personal Financial Planning Expert Systems for CPAs”, The Oregon Certified Public Accountant, pp. 1, 14-15, 1990.
K. Mullet, “PFD: Personal Flotation Design. Live gallery presentation”, Annual Meeting of the International Textile and Apparel Association. Denver, CO, 1990.
S. K. Francis and Burns, L., “Profiling Consumers of Personal Color Analysis Systems”, Perceptual and Motor Skills, no. 71, pp. 1-2, 1990.
1988
J. W. Schouten and McAlexander, J., “Positioning Services for Competitive Advantage”, Journal of Services Marketing, vol. 13, pp. 69-75, 1988.
J. W. Schouten and McAlexander, J., “Positioning Services for Competitive Advantage”, Annual Editions: Marketing 90/91 (Reprint) Guilford Conn: Dushkin, pp. 60-65, 1988.
C. Brown and Subramanian, S., “Powerful, Visual Expert-System Shell”, IEEE Software, pp. 98-100, 1988.
1985
L. Burns, “Perceived Somatotype, Body-cathexis, and Attitudes Toward Clothing Among College Females”, Perceptual and Motor Skills, no. 61, pp. 1199-1205, 1985.
1982
F. G. Miller, Burns, L., and Rowold, K. L., “Public Self-consciousness, Social Anxiety, and Attitudes Toward the Use of Clothing”, Home Economics Research Journal, no. 10, pp. 363-368, 1982.

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