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2009
D. Knuff and Shinderman, M., “Why Consumers Buy Green”, It's in the Bag. OSU-Cascades, 2009.
2008
A. Stokes and Jensen, T. D., “Consumers' (Dis)Use of the Nutrition Facts Panel”, Marketing and Public Policy Conference Proceedings. Philadelphia, PA, 2008.
K. Malkewitz, “Creating Brand Impressions through Package Design”, University of Oregon – Oregon State University Platypus Seminar. 2008.
K. Malkewitz, “Creating Brand Impressions through Package Design”, OSU Alumni Association Annual Meeting. 2008.
K. Malkewitz, “Creating Brand Impressions with Packaging Design”, Oregon State University Consumer Behavior Interest Group. 2008.
I. Parkman and Malkewitz, K., “Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development”, presented at the 2008, 2008.
I. Parkman and Malkewitz, K., “Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development”, AMA Winter Educators Conference. 2008.
U. Orth and Malkewitz, K., “Directing Consumer Price Expectation through Package Design”, 4th Annual Wine Business Research Conference. 2008.
U. H. Orth and Malkewitz, K., “Directing Consumer Price Expectation through Package Design”, presented at the 2008, 2008.
M. Elton, “Ehtics in Advertising: The Unilever case study”, Friday Forum. Corvallis, Oregon, 2008.
M. Elton, “Ethics in Advertising: The Unilever case study”, Special Topics: Ethics in Advertising. Corvallis, Oregon, 2008.
U. Orth and Malkewitz, K., “Holistic Package Design and Consumer Brand Impressions”, 2008.
K. Malkewitz and Orth, U., “Holistic package design and consumer brand impressions”, Journal of Marketing, 2008.
K. Malkewitz and Orth, U., “Holistic package design and consumer brand impressions”, Journal of Marketing, 2008.
A. Stokes and Turri, A., “The Impact of Eco-Labeling on Consumer Perceptions”, Marketing and Public Policy 2008 Pre-conference Workshop. 2008.
K. Malkewitz, “The Marketing Canon”, Christian Albrechts Universität zu Kiel. 2008.
J. Chen and Madrigal, R., “Moderating and Mediating Efects of Team Identifcation in Regard to Causal Attributions and Summary Judgments Following a Game Outcome,"”, Journal of Sport Management, no. 6, 2008.
M. Barnhart and Penaloza, L., “Negotiating Agency in the Elderly Consumption Ensemble”, North American Association for Consumer Research. San Francisco, CA, 2008.
K. Malkewitz, “Product Design Research”, University of New Mexico Anderson School of Management. 2008.
F. Veltri, Miller, J., and Gillentine, J., “Risk management strategies at Division I Intercollegiate Football stadiums: Do spectators perceive they are protected against terrorism?”, Journal of Contemporary Athletics, vol. 3, pp. 45-56, 2008.
J. King, “Untitled”, American Marketing Association. San Diego, CA, 2008.
M. Barnhart and Penaloza, D. Lisa, “Who Are You Calling Old? Old Age Identity Negotiation in the Elderly Consumption Ensemble”, Consumer Culture Theory Conference. 2008.
2007
H. Koenig and McAlexander, J., “Alumni Giving: Cultivating Connections that Build Commitment”, Symposium for the Marketing of Higher Education. San Diego, CA, 2007.
K. Malkewitz, “Communicating with Product Design”, presented at the 2007, 2007.
K. Malkewitz, “Communicating with Product Design”, Academy of Marketing Science Annual Conference. 2007.
U. Orth, Koenig, H., and Firbasova, Z., “Cross-national differences in consumer response to the framing of advertising messages: An exploratory comparison from central Europe”, European Journal of Marketing, vol. 41, no. 3/4, 2007.
D. Knuff, Sprott, D. E., Spangenberg, E. R., Perkins, A., and Smith, R. J., “Examining the Question-Behavior Effect Using the Implicit Association Test”, ACR. 2007.
K. Malkewitz, “How Design Influences Attitudes and Beliefs about Products”, presented at the 2007, 2007.
K. Malkewitz, “How Design Influences Attitudes and Beliefs about Products”, Academy of Marketing Science Annual Conference. 2007.
M. Barnhart and Penaloza, D. Lisa, “Living Capitalism: Consumer Identity and Consciousness in Transformational Consumer Research”, Conference on Transformative Consumer Research. Hanover, NH, 2007.
M. Elton, “Marketing Commodities: Building and Maintaining Brand Strength”, Pacific North West Vegetable Association Annual Conference and Trade Show. Kennewick, Washington, 2007.
K. Malkewitz, “Marketing Major Overview”, Marketing major to prospective OSU students, parents, and transfer students. 2007.
K. Malkewitz, “Reading between the Lines: Implementing Visual Fluency in Writing”, Oregon State University Writing Intensive Course Seminar Series. 2007.
M. Barnhart and Ratchford, M., “Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index”, in Proceedings of the American Marketing Association Winter Conference 2007, 2007.
M. Barnhart and Ratchford, M., “Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index”, Winter Educators' Conference. San Diego, CA, 2007.
J. Schouten, McAlexander, J., and Koenig, H., “Transcendent Consumption Experience and Brand Community”, Journal of the Academy of Marketing Science, vol. 35, no. 3/Fall, pp. 357-368, 2007.
D. Knuff, “Understanding the Self-Prophecy Phenomenon”, European Association for Consumer Research. Milan, 2007.
D. Knuff, “Untitled”. Brig, Switzerland, 2007.
A. P. Massey, Khatri, V., and Montoya, M., “Usability of Online Services: The Role of Technology Readiness and Context”, Decision Sciences, vol. 38, no. 2, pp. 277-308, 2007.
K. Malkewitz, “Visual Fluency Primer and the Theoretical Questions Raised by Visual Fluency”, University of Oregon - Oregon State University Platypus Seminar. 2007.
2006
G. B. Voss, Montoya, M., and Voss, Z., “Aligning Innovation with Market Characteristics”, Journal of Marketing Research, vol. 43, no. 2, pp. 296-302, 2006.
D. Knuff, “Anecdotal Hearsay”, American Marketing Association. Tampa, 2006.
J. McAlexander, Koenig, H., and Schouten, J. W., “Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement”, International Journal of Educational Advancement, vol. 6, no. 2, pp. 107-118, 2006.
D. Martin, Schouten, J., and McAlexander, J., “Claiming the Throttle: Multiple Feminities in a Hyper-Masculine Subculture”, Consumption, Markets and Culture, vol. 9, no. 3, pp. 171 - 205, 2006.
K. Malkewitz, “Co-Branding with Sports Entities: How Difficult Can it Be?”, AMA Winter Educators’ Conference. 2006.
K. Malkewitz, “Co-Branding with Sports Entities: How Difficult Can it Be?”, presented at the 2006, 2006.
S. Kim and Hsieh, P. - H., “Gauging the Effects of Dependences on Control in Industrial Distribution Channels: Response Surface Approach”, International Journal of Research in Marketing, vol. 23, pp. 12 - 29, 2006.
D. Aiken and Malkewitz, K., “The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness”, AMA Winter Educators’ Conference. 2006.
D. Aiken and Malkewitz, K., “The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness”, presented at the 2006, 2006.
C. Bee and Kahle, L., “Relationship Marketing in Sports: A Functional Approach”, Sport Marketing Quarterly, vol. 15, no. 2, pp. 102-110, 2006.

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