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K. Malkewitz, “Communicating with Product Design”, Academy of Marketing Science Annual Conference. 2007.
K. Malkewitz, “How Design Influences Attitudes and Beliefs about Products”, presented at the 2007, 2007.
K. Malkewitz and Ketcham, N., “Sports Logos Life Cycles”, Sports Marketing and Sponsorship Conference. 2020.
K. Malkewitz, “The Marketing Canon”, Appalachian State University Graduate School of Business. 2002.
K. Malkewitz, “Building Your Killer Business Plan”, Austin Entrepreneurship Program’s Build Your Business Plan Series. 2009.
K. Malkewitz and Orth, U., “Formation of consumer price expectation based on package design: attractive and quality routes”, Journal of Marketing Theory and Practice, 2010.
K. Malkewitz and Ketcham, N., “The Logo Life Cycle: An Abstract”, presented at the 2020, 2020, p. 101--102.
K. Malkewitz, “The Marketing Canon”, Christian Albrechts Universität zu Kiel. 2008.
K. Malkewitz and Ketcham, N., “Logo Life Cycles”, presented at the 2018, 2018.
K. Malkewitz, “Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy”, presented at the 2009, 2009.
K. Malkewitz, “Visual Fluency Primer and the Theoretical Questions Raised by Visual Fluency”, University of Oregon - Oregon State University Platypus Seminar. 2007.
K. Malkewitz, Wright, P., and Friestad, M., “Persuasion by Design: The State of Expertise on Visual Influence Tactics”, 2003.
K. Malkewitz, “Overview of Wine Research”, OSU Food Science and Technology. 2009.
K. Malkewitz and Orth, U., “Formation of consumer price expectation based on package design: attractive and quality routes”, Journal of Marketing Theory and Practice, 2010.
K. Malkewitz, “Creating Brand Impressions through Package Design”, University of Oregon – Oregon State University Platypus Seminar. 2008.
K. Malkewitz, “Communicating with Product Design”, presented at the 2007, 2007.
K. Malkewitz, “Information Requirements of Marketing Academics and Practitioners”, Graduate Information Management and Library Science Students. 2003.
K. Malkewitz, “Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy”, AMA Winter Educators Conference. 2009.
K. Malkewitz, Orth, U., and Heinrich, F., “Servicescape interior design and consumers' personality impressions”, Journal of Services Marketing, 2012.
K. Malkewitz and Ketcham, N., “Sports Logos Life Cycles”, presented at the 2019, 2019.
K. Malkewitz, “Reading between the Lines: Implementing Visual Fluency in Writing”, Oregon State University Writing Intensive Course Seminar Series. 2007.
K. Malkewitz and Ketcham, N., “Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle”, 3rd Northwest Marketing Research Symposium. 2018.
K. Malkewitz, “New Product Development in the Athletic Footwear and Apparel Industry”, Hope College Department of Business and Economics. 2009.
D. Martin, Schouten, J., and McAlexander, J., “Claiming the Throttle: Multiple Feminities in a Hyper-Masculine Subculture”, Consumption, Markets and Culture, vol. 9, no. 3, pp. 171 - 205, 2006.
A. P. Massey, Montoya, M., and Holcom, K., “Reengineering the Customer Relationship: Leveraging Knowledge Assets at IBM”, Decision Support Systems, vol. 32, no. 2, pp. 155-170, 2001.
A. P. Massey, Montoya, M., and O'Driscoll, T., “Human Performance Technology and Knowledge Management: A Case Study”, Performance Improvement Quarterly, vol. 18, no. 2, pp. 37-55, 2005.
A. P. Massey, Montoya, M., Hung, C., and Ramesh, V., “Cultural Perceptions of Task-Technology Fit”, Communications of the ACM, vol. 44, no. 12, pp. 83-84, 2001.
A. P. Massey, Montoya, M., and Brown, S., “Reaping the Benefits of Innovative IT: The Long and Winding Road”, IEEE Transactions on Engineering Management, vol. 48, no. 3, pp. 348-357, 2001.
A. P. Massey and Montoya, M., “Unraveling the Temporal Fabric of the Knowledge Conversion Process: A Dynamic Theory of Media Selection and Use”, MIS Quarterly, vol. 30, no. 1, pp. 99-114, 2006.
A. P. Massey, Montoya, M., and O'Driscoll, T. M., “Performance-centered Design of Knowledge-intensive Processes”, Journal of Management Information Systems, vol. 18, no. 4, pp. 37-59, 2002.
A. P. Massey, Montoya, M., and O'Driscoll, T. M., “Knowledge Management in Pursuit of Performance: Insigts from Nortel Networks”, MIS Quarterly, vol. 26, no. 3, pp. 269-290, 2002.
A. P. Massey, Montoya, M., and Hung, Y., “Because Time Matters: Temporal Coordination in Global Virtual Project Teams”, Journal of Management Information Systems, vol. 19, no. 4, pp. 129-156, 2003.
A. P. Massey, Khatri, V., and Montoya, M., “Usability of Online Services: The Role of Technology Readiness and Context”, Decision Sciences, vol. 38, no. 2, pp. 277-308, 2007.
J. McAlexander and Schouten, J., “The Great Debate: Design Research vs. Marketing Research”, Conference of the Western District of Industrial Designers Society of America. Industrial Designers Society of America, 2002.
J. McAlexander, Nassen, K., and C. Shrader, B., “McDonnell Douglas Corporation: A Case Study”, Annual Advances in Business Cases, pp. 311-336, 1988.
J. McAlexander and Koenig, H., “Building Communities of Philanthropy in Higher Education: Contextual Influences”, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.
J. McAlexander and Hansen, E., “Home Depot/Sainsbury, Preliminary Results”, Sustainable Forestry Business Case Studies. Harrison Conference Center at Lake Bluff. Lake Bluff, Illinois, 1996.
J. McAlexander and Koenig, H., “University Experiences, the Student-College Relationship, and Alumni Support”, Journal of Marketing for Higher Education, vol. 10, no. 3, pp. 21-43, 2001.
J. McAlexander and DuFault, B., “Borderlands: The Intersection of Liminality and Stable Third Place”, Consumer Culture Theory International Conference. Helsinki Finland, 2014.
J. McAlexander, Nassen, K., and C. Shrader, B., “McDonnell Douglas Corporation: A Case Study”, Midwest Case Writers Association Annual Conference. Ames, Iowa, 1988.
J. McAlexander, “Communitas Interruptus”, European Advances in Consumer Research. 2010.
J. McAlexander, Schouten, J., and Roberts, S. D., “Consumer Behavior and Divorce”, Research in Consumer Behavior, vol. 6, pp. 153-184, 1993.
J. McAlexander and Hansen, E., “Retailer Efforts for Sustainable Forest Products”, Forest Products Society Meeting. Vancouver, B.C., 1997.
J. McAlexander, Koenig, H., and Schouten, J. W., “Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement”, International Journal of Educational Advancement, vol. 6, no. 2, pp. 107-118, 2006.
J. McAlexander, “Attracting and Retaining Dental Patients”, OSU Professional Services Program: Oregon Dental Services. Corvallis, OR, 1992.
J. McAlexander and DuFault, B., “A Sociohistoric Comparison of Citizen Scientists: From 18th Century England to 21st Century Antarctica”, Consumer Culture Theory International Conference. Tucson AZ, 2013.
J. McAlexander, Fushimi, K., and Schouten, J., “A Cross-Cultural Exploration of Subcultures of Consumption”, Research in Consumer Behavior, vol. 9, pp. 47-69, 2000.
J. McAlexander, “Listening to the Customer”, Innovation in the Forest Products Industry: New Processes, Business Systems, and Products. Corvallis, OR, 2003.
J. McAlexander and Scammon, D., “Are Disclosures Sufficient? A Micro Analysis of Impact in the Financial Services Market”, Journal of Public Policy and Marketing, vol. 7, no. 1, pp. 185-202, 1988.
J. McAlexander, Koenig, H., and DuFault, B., “Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities”, Journal of Marketing for Higher Education, vol. 24, no. 2, pp. 243-257, 2014.

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