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M. Barnhart, Huff, A., and Cotte, J., “Like a Member of the Family: Including and Excluding Paid Caregivers in Performances of Family”, Journal of Marketing Management, vol. 30, no. 15-16, pp. 1680-1702, 2014.
J. McAlexander, “Listening to the Customer”, Innovation in the Forest Products Industry: New Processes, Business Systems, and Products. Corvallis, OR, 2003.
J. McAlexander, “Living and Leaving Brand Community”, Royal Bank Distinguished Visiting Speaker. Montreal Canada, 2013.
M. Barnhart and Penaloza, D. Lisa, “Living Capitalism: Consumer Identity and Consciousness in Transformational Consumer Research”, Conference on Transformative Consumer Research. Hanover, NH, 2007.
L. Penaloza and Barnhart, M., “Living U.S. Capitalism: The Normalization of Credit/Debt”, Journal of Consumer Research, vol. 38, no. 4, pp. 743-762, 2011.
K. Malkewitz and Ketcham, N., “The Logo Life Cycle: An Abstract”, presented at the 2020, 2020, p. 101--102.
K. Malkewitz and Ketcham, N., “Logo Life Cycles”, presented at the 2018, 2018.
K. Malkewitz and Ketcham, N., “Logo Life Cycles”, Western Oregon University Academic Excellence Showcase. 2018.
K. Malkewitz and Ketcham, N., “Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle”, 3rd Northwest Marketing Research Symposium. 2018.
K. Malkewitz and Ketcham, N., “Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle”, presented at the 2018, 2018.
J. McAlexander, Kim, S., and Roberts, S., “Loyalty: The Influences of Satisfaction and Brand Community”, Journal of Marketing Theory and Practice, vol. 11, no. 4, pp. 1-11, 2003.
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D. O. Kaldenberg, Koenig, H., and Becker, B. W., “Mail Response Rate Patterns in a Population of Elderly: Does Response Deteriorate With Age?”, Public Opinion Quarterly, vol. 58, no. 1, pp. 68-76, 1994.
K. Malkewitz, “Making Your Passion Your Occupation: How to Get Employed Doing What You Love”, Baker Scholars Distinguished Speaker Series. 2009.
D. Gobeli, Koenig, H., and Bechinger, I., “Managing Conflict in Software Development Teams: A Multi-Level Analysis”, Journal of Product Innovation Management, vol. 15, no. 5, pp. 423-435, 1998.
D. Gobeli, Koenig, H., and Bechinger, I., “Managing Conflict in Software Development Teams: A Multi-Level Analysis”, Journal of Product Innovation Management, vol. 15, no. 5, pp. 423-435, 1998.
H. Koenig, “Marketing ” Beyond the Spit”, Llama Association of North America Expo and Conference. Boise, ID, 1995.
K. Malkewitz, “The Marketing Canon”, Appalachian State University Graduate School of Business. 2002.
K. Malkewitz, “The Marketing Canon”, Christian Albrechts Universität zu Kiel. 2008.
M. Elton, “Marketing Commodities: Building and Maintaining Brand Strength”, Pacific North West Vegetable Association Annual Conference and Trade Show. Kennewick, Washington, 2007.
J. McAlexander, “Marketing in a Free Market Economy”, Presentation to visiting Bulgarian Delegation. Corvallis, OR, 1993.
J. McAlexander, “Marketing in the Graduate Curriculum”, Presentation to delegation from Thailand. Corvallis, OR, 1997.
K. Malkewitz, “Marketing Major Overview”, Marketing major to prospective OSU students, parents, and transfer students. 2007.
H. Koenig, “Marketing Research: An Overview”, Oregon Association of Convention and Visitor Bureaus' Fall Conference. Corvallis OR, 1996.
M. Barnhart, “Marketing Services to Older Consumers”, Western Regional International Health Conference. Eugene, OR, 2015.
S. A. Jones, Bee, C., Burton, R., and Kahle, L., “Marketing through Sports Entertainment: A Functional Approach”, Mahwah, NJ: , 2004, pp. 309-322.
J. McAlexander, DuFault, B., Martin, D., and Schouten, J., “The Marketization of Religion: Field, Capital, and Consumer Identity”, Journal of Consumer Research, vol. 41, no. 3, pp. 858-875, 2014.
J. McAlexander and Schouten, J. W., “Material Possessions and the Divorce Experience”, International Network on Personal Relationships. 1996.
J. McAlexander, Nassen, K., and C. Shrader, B., “McDonnell Douglas Corporation: A Case Study”, Annual Advances in Business Cases, pp. 311-336, 1988.
J. McAlexander, Nassen, K., and C. Shrader, B., “McDonnell Douglas Corporation: A Case Study”, Midwest Case Writers Association Annual Conference. Ames, Iowa, 1988.
H. Koenig and McAlexander, J., “The Measurement of Service Quality in Healthcare: An Examination of Dental Practices”, Journal of Health Care Marketing, pp. 34-40, 1994.
U. Orth, “Measuring Buyer Response to Oregon Wine Branding Messages”, Presentation to Oregon Wine Advisory Board, Promotions Committee. Salem, Oregon, 2003.
K. R. Teas, Dorsch, M. J., and McAlexander, J., “Measuring Commercial Bank Customers' Attitudes Toward the Quality of the Financial Services Marketing Relationship”, Journal of Professional Services Marketing, vol. 4, pp. 75-96, 1988.
H. Koenig, “Measuring Customer Perceptions of the Quality of Service in your Family Business”, Family Business Conference. Corvallis, OR, 1989.
J. R. Brown, Johnson, J. L., and Koenig, H., “Measuring the sources of marketing channel power: A comparison of alternative approaches”, International Journal of Research in Marketing, vol. 12, no. 4, pp. 333-354, 1995.
N. Brown, “Meeting Students Where They Are”. Corvallis, OR, 2018.
A. Huff, Barnhart, M., and Burkhardt, B., “Megamarketing in the US Firearms Market: A Longitudinal Study of (De)Legitimation and Advertising”. Chicago, IL, 2022.
K. Malkewitz, “Meme Products”, presented at the 2020, 2020.
H. Koenig and Smith, L. P., “Meta-Analysis on the Relationship Between Satisfaction and Manifest Conflict in Marketing Channels”, AMA Summer Educators' Conference. Washington, D.C., 1985.
J. McAlexander, Koenig, H., and DuFault, B., “Millennials and Boomers: Increasing Alumni Community Affinity and Intent to Give by Target Market Segmentation”, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 21, pp. 82-95, 2015.
M. Puzakova, Kwak, H., and Andras, T. Larsen, “Mitigating Consumer Ethnocentrism via Advertising and Media Consumption in a Transitional Market: A Study from Russia”, International Journal of Advertising, vol. 29, no. 5, pp. 727-764, 2010.
M. Montoya and Calantone, R., “A Model for Segment Selection in Industrial Product-Markets”, Marketing Science, vol. 18, no. 3, pp. 373-395, 1999.
S. Kim, Stump, R. L., and Joshi, A., “A Model of Self-Enforcing Agreement Use in Business-to-Business Exchange Relationships”, IMP conference on Industrial Marketing. Bergen, Norway, 2001.
J. Chen and Madrigal, R., “Moderating and Mediating Efects of Team Identifcation in Regard to Causal Attributions and Summary Judgments Following a Game Outcome,"”, Journal of Sport Management, no. 6, 2008.
J. Chen and Xie, V., “The Moral High Ground: The Role of Moral Emotions in Consumer Boycotts”, in Society of Consumer Psychology, 2013.
M. Barnhart, Huff, A., and Scott, I., “Morality Appraisals in Consumer Responsibilization”, University of Connecticut Marketing Speaker Series. Storrs, Connecticut, 2023.
M. Barnhart, Huff, A., and Scott, I., “Morality Appraisals in Consumer Responsibilization”, Journal of Consumer Research.
M. Barnhart and Ratchford, M., “A Multivariate Analysis of Pre-acquisition Drivers of Technology Adoption”, Marketing Science Conference. Atlanta, GA, 2014.
M. Hall and Hyodo, J., “Is My Failure Your Problem? Examining Carryover Effects of Prior Consumer Failure on Customer Satisfaction”, Mittelstaedt Symposium. 2017.
M. Hall and Hyodo, J., “Is My Failure Your Problem? Examining Carryover Effects of Prior Consumer Failure on Customer Satisfaction”, Association for Consumer Research Conference. 45. San Diego, California, 2017.
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R. Reynolds-McIlnay and Morrin, M., “Neatness Matters: The Effect of Display Neatness on Product Color Choice”, Understanding the Customer’s Sensory Experience Conference. Philadelphia, PA, 2014.

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