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2011
J. Wang and Huff, A., “Boycotters Who Don’t Boycott: Attitude-Behavior Inconsistency in an Anti-Consumption Movement”, Association for Consumer Research. St Louis, 2011.
A. Huff, “Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts”, Consumer Culture Theory. Chicago, 2011.
A. Huff, “Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts”, Association for Consumer Research. St Louis, 2011.
A. Huff, “Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts”, vol. 13, Bingley: , 2011, pp. 111-126.
A. Stokes, Jensen, T. D., and Watson, A., “Co-Branding: The Effects of Internet Merchant Familiarity and Delivery Carrier Familiarity on Price and Merchant Perceptions”, Journal of Marketing Theory and Practice, 2011.
I. Parkman and Malkewitz, K., “Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance”, Product Development Management Association Global Conference on Product Innovation Management. 2011.
I. Parkman and Malkewitz, K., “Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance”, presented at the 2011, 2011.
R. Madrigal, Bee, C., Chen, J., and LaBarge, M., “The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief”, Media Psychology, vol. 14, no. 3, pp. 259-288, 2011.
J. D. Townsend, Montoya, M., and Calantone, R. J., “Form and Function: A Matter of Perspective”, Journal of Product Innovation Management, vol. 28, pp. 374-377, 2011.
L. Penaloza and Barnhart, M., “Living U.S. Capitalism: The Normalization of Credit/Debt”, Journal of Consumer Research, vol. 38, no. 4, pp. 743-762, 2011.
J. F. Rocereto, Puzakova, M., Anderson, R. E., and Kwak, H., “The Role of Response Formats on Extreme Response Style: A Case of Likert-Type vs. Semantic Differential Scales”, Advances in International Marketing, vol. 22, pp. 53-71, 2011.
T. Montgomery, “Segmenting a Fragmented Market – Challenges and How to Get It Right”, Pricing Trends Monthly Webinar Series. 2011.
J. McAlexander, “Where are we going with this..relationship?”, International Colloquium on the Consumer-Brand Relationship. Winter Park Fl, 2011.
2012
K. Malkewitz and Orth, U., “The accuracy of design-based judgments: A constructivist approach”, Journal of Retailing, 2012.
U. Orth and Malkewitz, K., “The Accuracy of Design-Based Judgments: A Constructivist Approach,”, 2012.
K. Malkewitz and Orth, U., “The accuracy of design-based judgments: A constructivist approach”, Journal of Retailing, 2012.
J. McAlexander and Koenig, H., “Building Communities of Philanthropy in Higher Education: Contextual Influences”, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.
A. Huff, “Commercial Elder Care: Implications for Consumer Research and Public Policy”, Academic Consumer Interest Research in Policy Making. Toronto, 2012.
M. Ratchford and Barnhart, M., “Development and Validation of the Technology Adoption Propensity (TAP) Index”, Journal of Business Research, vol. 65, no. 8, pp. 1209-1215, 2012.
J. McAlexander and DuFault, B., “Genius for Sale: The Conspicuous Consumption of Ideas”, Consumer Culture Theory International Conference. Oxford University, 2012.
U. Orth, Heinrich, F., and Malkewitz, K., “Interior Design and Store Personality”, 2012.
C. Bee and Madrigal, R., “It's Not Whether You Win or Lose, It's How the Game is Played: The Influence of Sports Programming on Advertising”, Journal of Advertising, vol. 41, no. 1, pp. 47-58, 2012.
C. Bee and Madrigal, R., “Outcomes are in the Eye of the Beholder: The Influence of Affective Dispositions on Disconfirmation Emotions, Outcome Satisfaction, and Enjoyment”, Media Psychology, vol. 24, no. 4, pp. 143-153, 2012.
K. Malkewitz, Orth, U., and Heinrich, F., “Servicescape interior design and consumers' personality impressions”, Journal of Services Marketing, 2012.
K. Malkewitz, Orth, U., and Heinrich, F., “Servicescape interior design and consumers' personality impressions”, Journal of Services Marketing, 2012.
A. Huff and Cotte, J., “Using the Marketplace to Reconceptualize Motherhood”, Association for Consumer Research. Vancouver, 2012.
2013
S. Im, Montoya, M., and Workman, J., “Antecedents and Consequences of Creativity in Product Innovation Teams”, Journal of Product Innovation Management, vol. 30, no. 1, pp. 170-185, 2013.
R. Reynolds-McIlnay, “Auditory Feedback Affecting the Online Shopping Experience”, Pricing and Retailing Conference. Babson College, Babson Park, MA, 2013.
J. D. Townsend, Kang, W. K., Montoya, M., and Calantone, R., “Brand Specific Design Effects: Form and Function”, Journal of Product Innovation Management, vol. 30, no. 5, pp. 994-1008, 2013.
A. Huff and Cotte, J., “Complexities of consumption: The case of childcare”, Journal of Consumer Affairs, vol. 47, no. 1, pp. 72-97, 2013.
H. Kwak, Jaju, A., Puzakova, M., and Rocereto, J. F., “The Connubial Relationship between Market Orientation and Entrepreneurial Orientation”, Journal of Marketing Theory and Practice, vol. 21, no. 2, pp. 141-161, 2013.
C. Bee and Madrigal, R., “Consumer Uncertainty: The Influence of Anticipatory Emotions on Ambivalence, Attitudes, and Intentions”, Journal of Consumer Behaviour, vol. 12, no. 5, pp. 370-381, 2013.
E. Fischer, Martin, K., Hill, R., Kamakura, W., Du, R., Penaloza, L., Barnhart, M., Sharma, E., Alter, A., Ustuner, T., and Thompson, C., “Financial insecurity and deprivation”, Journal of Consumer Research, 2013.
A. Huff and Wilner, S., “Focus on the Form, Forget the Function: The Legitimization of Illicit Products through Design”, Association for Consumer Research. 2013.
A. Huff and Wilner, S., “Focus on the Form, Forget the Function: The Legitimization of Illicit Products through Design”, Consumer Culture Theory. Tucson, 2013.
J. King, “Helpful & Safe vs Useless & Dangerous”, Its in the Bag. OSU-Cascades, 2013.
J. McAlexander and DuFault, B., “Leaving an Identity-Central Community of Practice”, Consumer Culture Theory Conference. University of Arizona, 2013.
J. McAlexander, Schouten, J., DuFault, B., and Martin, D., “Leaving and Identity-Central Community of Practice”, Consumer Culture Theory International Conference. Tucson AZ, 2013.
J. McAlexander, “Living and Leaving Brand Community”, Royal Bank Distinguished Visiting Speaker. Montreal Canada, 2013.
J. Chen and Xie, V., “The Moral High Ground: The Role of Moral Emotions in Consumer Boycotts”, in Society of Consumer Psychology, 2013.
J. McAlexander and DuFault, B., “Our Scientific Heritage”, ACR North American Conference. Chicago, 2013.
N. Dawar and Stornelli, J., “Rebuilding the Relationship Between Manufacturers and Retailers”, MIT Sloan Management Review, 2013.
C. Bee and Dalakas, V., “Rivalries and Sponsorship Affiliation: Examining the Effects of Social Identity and Argument Strength on Responses to Sponsorship-related Advertising Messages”, Journal of Marketing Communications, 2013.
M. Puzakova, Kwak, H., and Taylor, C. R., “The Role of Geography of Self in "Filling In" Brand Personality Characteristics: Consumer Inference of Claim-Irrelevant Attributes”, Journal of Advertising, vol. 42, no. 1, pp. 16-29, 2013.
J. McAlexander and DuFault, B., “A Sociohistoric Comparison of Citizen Scientists: From 18th Century England to 21st Century Antarctica”, Consumer Culture Theory International Conference. Tucson AZ, 2013.
M. Puzakova, Kwak, H., and Rocereto, J., “When Humanizing Brands Goes Wrong: The Detrimental Role of Brand Anthropomorphization Amidst Product Wrongdoings”, Journal of Marketing, vol. 77, no. 3, pp. 81-100, 2013.
M. Barnhart and Penaloza, L., “Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble”, Journal of Consumer Research, 2013.
2014
J. McAlexander, Koenig, H., and DuFault, B., “Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities”, Journal of Marketing for Higher Education, vol. 24, no. 2, pp. 243-257, 2014.
J. Giese, Malkewitz, K., Orth, U., and Henderson, P., “Advancing the aesthetic middle principle: trade-offs in design attractiveness and strength”, 2014.
J. King and Slovic, P., “The Affect Heuristic in Early Judgments of Product Innovations”, Journal of Consumer Behaviour, vol. 16, no. 6, pp. 411-428, 2014.

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