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Presentations
H. Koenig, “Antecedents of Power in a Channel of Distribution”, AMA Winter Educators' Conference. Newport Beach, CA, 1993.
M. Barnhart and Huff, A., “Assembling Safety in an Armed America”, Speaker Series. Melbourne, Australia, 2017.
A. Huff and Barnhart, M., “Assembling Safety in an Armed America”, Oregon Marketing Research Symposium. Eugene, Oregon, 2017.
H. Koenig, Hampton, R., and Brown, J. R., “Assessing Unidimensionality, Discriminant and Convergent Validity: A New Approach in Marketing”, Academy of Marketing Science Conference. Miami, FL, 1987.
H. Koenig and McAlexander, J., “Attracting and Retaining Dental Patients”, DMC Professional Services Program, Oregon State University. Corvallis, OR, 1993.
J. McAlexander, “Attracting and Retaining Dental Patients”, OSU Professional Services Program: Oregon Dental Services. Corvallis, OR, 1992.
R. Reynolds-McIlnay, “Auditory Feedback Affecting the Online Shopping Experience”, Pricing and Retailing Conference. Babson College, Babson Park, MA, 2013.
R. Reynolds-McIlnay, “Auditory Feedback and the Online Shopping Experience”, Association for Consumer Research Conference. Baltimore, MD, 2014.
R. Reynolds-McIlnay, “Auditory Feedback and the Shopping Experience”, ACRA Annual Conference. Bloomington, MN, 2017.
H. Koenig, Brown, J. R., and Johnson, J. L., “The Bases of Marketing Channel Power: A Comparison of Alternative Measures”, AMA Summer Educators' Conference. Chicago, IL, 1986.
H. Koenig, Johnson, J. L., and Brown, J. R., “The Bases of Marketing Channel Power: An Exploration and Confirmation of Their Underlying Dimensions”, AMA Summer Educators' Conference. Washington, D.C., 1985.
H. Koenig, Kroeten, T. T., and Brown, J. R., “The Bases of Power: Their Effect Upon Retailer's Perceptions of Uncertainty”, AMA Summer Educators' Conference. Chicago, IL, 1984.
R. Reynolds-McIlnay, Morrin, M., and Nordfalt, J., “The Black Sheep of Visual Merchandising: Asymmetric Response to Multicolor Displays”, American Marketing Association/American Collegiate Retail Association Triennial Conference. Coral Gables, FL, 2015.
J. McAlexander and DuFault, B., “Borderlands: The Intersection of Liminality and Stable Third Place”, Consumer Culture Theory International Conference. Helsinki Finland, 2014.
A. Huff and Wilner, S. J. S., “Both Erotic and Ergonomic? Product Design as a Mechanism for Moral Legitimacy”, Design Management Institute Conference. London, UK, 2014.
J. Wang and Huff, A., “Boycotters Who Don’t Boycott: Attitude-Behavior Inconsistency in an Anti-Consumption Movement”, Association for Consumer Research. St Louis, 2011.
H. Koenig, McAlexander, J., and Schouten, J. W., “Brand Community in Higher Education: A Framework for Understanding and Building Loyalty”, Symposium for the Marketing of Higher Education. Chicago, IL, 2005.
J. McAlexander, “The Branding of An Alumni Association”, Conference of the Council for Advancement and Support of Education. Portland, OR, 1999.
J. McAlexander, “Building Communities of Affinity”, Western Region CASE conference. Portland OR, 2010.
H. Koenig and McAlexander, J., “Building the Relationships of Brand Community in a Service Setting”, American Marketing Association Winter Educators' Conference. Chicago, IL, 2003.
K. Malkewitz, “Building Your Killer Business Plan”, Austin Entrepreneurship Program’s Build Your Business Plan Series. 2009.
A. Huff, “Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts”, Association for Consumer Research. St Louis, 2011.
A. Huff, “Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts”, Consumer Culture Theory. Chicago, 2011.
K. Malkewitz, “Can You Judge a Book by Its Cover?”, Oregon State University Wine Symposium. 2010.
A. Stokes, Turri, A., and Tangari, A., “Is Carbon Labeling Effective? The Impact of Carbon Labels on Consumer Perceptions and Purchase Intentions”, AMA Winter Educators' Conference Proceedings. Tampa, FL, 2009.
H. Koenig, Giampaoli, J., Sneed, J., and Cluskey, M., “Challenges Relative to Food Safety in School Foodservice”, California Dietetic Association Conference. Riverside, CA., 2002.
J. McAlexander, “Close to the Customer: Gonzo Research in an Age of Quality”, Presentation to the Portland Rotary Club. Portland, OR, 1995.
K. Malkewitz, “Co-Branding with Sports Entities: How Difficult Can it Be?”, AMA Winter Educators’ Conference. 2006.
A. Huff, “Commercial Elder Care: Implications for Consumer Research and Public Policy”, Academic Consumer Interest Research in Policy Making. Toronto, 2012.
C. Toombs, “Commercialization of university technologies”, Oregon State University Vista Club. MU, 2016.
K. Malkewitz, “Communicating with Product Design”, Academy of Marketing Science Annual Conference. 2007.
U. Orth, “The communicators’ role in promoting organically grown products”, Presentation to Kassel University, Dept. of Agriculture, International Development and Organic Production. Witzenhausen/Germany, 2001.
J. McAlexander, “Communitas Interruptus”, European Advances in Consumer Research. 2010.
A. Kaliyamurthy and Schau, H., “Consumer experience of the algorithmic gaze”, Consumer Culture Theory Conference. 2022.
I. Luri, Kaliyamurthy, A., and Farmer, M., “Consumer imagination & utopian market heroes”, Consumer Culture Theory Conference. 2022.
A. Kaliyamurthy and Schau, H., “The consumer subject in the algorithmic gaze”, American Marketing Association. 2020.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., “Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America”, Consumer Culture Theory Conference 2017. Anaheim, CA, 2017.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., “Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America”, Association for Consumer Research Conference 2017. San Diego, CA, 2017.
A. Huff, “Consumers, Culture, Strategy, and Market Systems: Integrating Marketing Research and Firearms Studies”, Gun Studies Symposium. University of Arizona, 2017.
A. Stokes and Jensen, T. D., “Consumers' (Dis)Use of the Nutrition Facts Panel”, Marketing and Public Policy Conference Proceedings. Philadelphia, PA, 2008.
J. McAlexander, “Consuming and Consumption in Third Space Communites: Constructing Sanctuary”, ACR North American Conference. Baltimore, 2014.
U. Orth, “Contemporary Marketing Research”, Presentation to Oregon Association of Nurserymen / Marketing Committee. Aurora, OR, 2001.
I. Parkman and Malkewitz, K., “Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance”, Product Development Management Association Global Conference on Product Innovation Management. 2011.
U. Orth, “Craft Brews: Consumer Preferences and Psychographics”, Presentation to Widmer Borthers Brewing Co. Portland, OR, 2002.
K. Malkewitz, “Creating Brand Impressions through Package Design”, OSU Alumni Association Annual Meeting. 2008.
K. Malkewitz, “Creating Brand Impressions through Package Design”, University of Oregon – Oregon State University Platypus Seminar. 2008.
K. Malkewitz, “Creating Brand Impressions with Packaging Design”, Oregon State University Consumer Behavior Interest Group. 2008.
S. Kim, “A Cross-national Comparative Study on Interdependence Structure and Distributor Attitudes: Industrial Product Channels in the United States and Japan”, AMA Winter Marketing Educators’ Conference. San Antonio, TX, 2000.
J. McAlexander and Hansen, E., “Demand for Third-Party Certified Wood Products: A Case Study of the US and UK”, International Union of Forestry Research Organizations Conference. Pullman, Washington, 1997.
S. Kim, “Demand Generation in the IT Channel”, Global Technology Distribution Council CEO Summit. San Francisco, CA, 2004.

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