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Presentations
K. Mullis and Kim, M., “Inshopping in rural communities: Consumers’ and retailers’ perceptions”, International Textiles and Apparel Association Annual Meeting. Bellevue, WA, 2009.
K. Mullis, Kim, M., and MacTavish, K., “Retailing in rural communities: Retailers’ perceptions of their customers and their communities”, Rural Sociology Society Annual Meeting. Manchester, New Hampshire, 2008.
K. Mullis and Kim, M., “Self-congruity, satisfaction, and retailer loyalty”, International Textiles and Apparel Association Annual Meeting. Chicago, IL, 2008.
M. Kim, Park, M., and Mullis, K., “Service failure in online retailing: A content analysis of consumer complaints”, International Textiles and Apparel Association Annual Meeting. Chicago, IL, 2008.