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G
U. Orth, Malkewitz, K., and Bee, C., “Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising”, 2010.
U. Orth, Malkewitz, K., and Bee, C., “Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising”, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.
U. Orth, Malkewitz, K., and Bee, C., “Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising”, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.
F
K. Malkewitz and Orth, U., “Formation of consumer price expectation based on package design: attractive and quality routes”, Journal of Marketing Theory and Practice, 2010.
U. Orth, Campana, D., and Malkewitz, K., “Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes”, 2010.
K. Malkewitz and Orth, U., “Formation of consumer price expectation based on package design: attractive and quality routes”, Journal of Marketing Theory and Practice, 2010.
E
K. Malkewitz, “An Ex- Expatriate’s Experiences”, University of Oregon. 2009.
K. Malkewitz, Wright, P., and Friestad, M., “Everyday Knowledge about Visual Persuasion”, presented at the 2000, 2000.
K. Malkewitz, Wright, P., and Friestad, M., “Everyday Knowledge about Visual Persuasion”, Advertising and Consumer Psychology: Visual Persuasion Conference. 2000.
D
U. Orth and Malkewitz, K., “Directing Consumer Price Expectation through Package Design”, 4th Annual Wine Business Research Conference. 2008.
U. H. Orth and Malkewitz, K., “Directing Consumer Price Expectation through Package Design”, presented at the 2008, 2008.
K. Malkewitz, “Dimensions of Technology Uncertainty and their Influence on NPD Activities and Problems”, Austin Entrepreneurship Scholars Research Seminar Series. 2009.
I. Parkman and Malkewitz, K., “Design briefs in design-driven new product development”, 2019.
I. Parkman and Malkewitz, K., “Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development”, presented at the 2008, 2008.
I. Parkman and Malkewitz, K., “Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development”, AMA Winter Educators Conference. 2008.
C
K. Malkewitz, “Creating Brand Impressions with Packaging Design”, Oregon State University Consumer Behavior Interest Group. 2008.
K. Malkewitz, “Creating Brand Impressions through Package Design”, OSU Alumni Association Annual Meeting. 2008.
K. Malkewitz, “Creating Brand Impressions through Package Design”, University of Oregon – Oregon State University Platypus Seminar. 2008.
U. Orth and Malkewitz, K., “Creating Brand Impressions Through Package Design”, presented at the 2015, 2015, p. 259--259.
I. Parkman and Malkewitz, K., “Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance”, presented at the 2011, 2011.
I. Parkman and Malkewitz, K., “Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance”, Product Development Management Association Global Conference on Product Innovation Management. 2011.
K. Malkewitz, “Communicating with Product Design”, presented at the 2007, 2007.
K. Malkewitz, “Communicating with Product Design”, Academy of Marketing Science Annual Conference. 2007.
K. Malkewitz, “Co-Branding with Sports Entities: How Difficult Can it Be?”, presented at the 2006, 2006.
K. Malkewitz, “Co-Branding with Sports Entities: How Difficult Can it Be?”, AMA Winter Educators’ Conference. 2006.
K. Malkewitz, “Can You Judge a Book by Its Cover?”, Oregon State University Wine Symposium. 2010.
B
K. Malkewitz, “Building Your Killer Business Plan”, Austin Entrepreneurship Program’s Build Your Business Plan Series. 2009.
A
J. Giese, Malkewitz, K., Orth, U., and Henderson, P., “Advancing the aesthetic middle principle: trade-offs in design attractiveness and strength”, 2014.
K. Malkewitz and Orth, U., “The accuracy of design-based judgments: A constructivist approach”, Journal of Retailing, 2012.
U. Orth and Malkewitz, K., “The Accuracy of Design-Based Judgments: A Constructivist Approach,”, 2012.
K. Malkewitz and Orth, U., “The accuracy of design-based judgments: A constructivist approach”, Journal of Retailing, 2012.

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