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Filters: Author is Mishra,Chandra S.  [Clear All Filters]
Presentations
P. - H. Hsieh, Mishra, C. S., and Gobeli, D. H., “The Returns to R&D and Capital Expenditures in the Pharmaceuticals and Chemicals Industry”, Financial Management Association International Annual Meeting. Seattle, Washington, 2000.
Journal Articles
C. S. Mishra, Koenig, H., and Gobeli, D., “Creating Brand Equity Through Strategic Investments”, Journal of Private Equity, vol. 5, no. 2, pp. 45-52, 2002.