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M. Kim and Kim, M., The Effects of Online Product Presentation on Consumer Responses: A Mental Imagery Perspective, Journal of Business Research, vol. 67, no. 11, pp. 2464-2472, 2014.
M. Kim, Consumer research in an era of omnichannel retailing.. 2012.
M. Kim, Website design and consumer behaviors in the U.S., Korea, the Global Fashion Hub2012 semiannual meeting of the Korean Society of Clothing and Textiles. Seoul, Korea, 2012.
M. Kim, Malkewitz, K., and Orth, U., The Role of Visual Fluency on a Thumbnail Page in E-retailing: A Process Model, International Textiles and Apparel Association Annual Meeting. Philadelphia, PA, 2011.
M. Kim, Website design and consumer responses in e-commerce, OSU Consumer Researchers’ Group. 2010.
M. Kim, Malkewitz, K., and Orth, U., The effects of thumbnail page design on consumer response in e-retailing, International Textiles and Apparel Association Annual Meeting. Bellevue, WA, 2009.
M. Kim, Park, M., and Mullis, K., Service failure in online retailing: A content analysis of consumer complaints, International Textiles and Apparel Association Annual Meeting. Chicago, IL, 2008.
M. Kim, Kim, J., and Lennon, S., Online store atmospherics: How product presentation and music affect consumer responses, International Textiles and Apparel Association Annual Meeting. Los Angeles, California, 2007.
M. Kim, Lennon, S., and Rudd, N., Ripped from the headlines: Demonstrating that textiles and apparel subject matter Is relevant in the workplace and the retail environment, International Textiles and Apparel Association Annual Meeting. Los Angeles, California, 2007.
M. Kim, Kim, J., and Lennon, S., E-service attributes available on men’s and women’s apparel websites, American Collegiate Retailing Association Annual Meeting. Chicago, Illinois, 2007.
M. Kim, Email responsiveness of Internet apparel retailers, International Textiles and Apparel Association Annual Meeting. San Antonio, TX, 2006.
M. Kim and Lennon, S., The effects of product presentation on information processing and purchase intent in Internet shopping, International Textiles and Apparel Association Annual Meeting. San Antonio, TX, 2006.
M. Kim and Lennon, S., Effectiveness of managerial responses to stockouts on consumer response, International Textiles and Apparel Association Annual Meeting. Alexandria, Virginia, 2005.
M. Kim, Integrated learning strategies for the retail merchandising course, International Textiles and Apparel Association Annual Meeting. Alexandra, VA, 2005.
M. Kim, Kim, J., and Lennon, S., Service elements of apparel retail websites, Seoul International Clothing and Textiles Conference. Seoul, Korea, 2005.
M. Kim, Kim, J., and Lennon, S., Online service attributes available on apparel retail websites: A SERVQUAL approach, American Collegiate Retailing Association Annual Meeting. Philadelphia, PA, 2005.
M. Kim and Lennon, S., Consumer response to product unavailability in online shopping, International Textiles and Apparel Association Annual Meeting. Portland, Oregon, 2004.
M. Kim and Lennon, S., The effects of visual and verbal information on attitudes and purchase intent in online shopping: PART II, International Textiles and Apparel Association Annual Meeting. Savannah, Georgia, 2003.
M. Kim and Lennon, S., The effects of visual and verbal information on attitudes and purchase intent in online shopping: PART I, European Institute of Retailing and Services Studies (EIRASS) Annual Meeting. Portland, Oregon, 2003.
M. Kim and Lennon, S. J., The effects of perceived amount of information on perceived risks and purchase intentions in television shopping, International Textiles and Apparel Association Annual Meeting. Santa Fe, NM, 1999.
M. Kim and Lennon, S. J., The effects of customer’s dress on salesperson’s service, International Textiles and Apparel Association Annual Meeting. Dallas, Texas, 1998.
M. Kim and Rudd, N. A., Historic costume, Multidisciplinary Conference on Holiday, Ritual, Festival, Celebration, & Public Display. Bowling Green, Ohio, 1998.