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Presentations
K. Mullis, Kim, M., and MacTavish, K., Retailing in rural communities: Retailers’ perceptions of their customers and their communities, Rural Sociology Society Annual Meeting. Manchester, New Hampshire, 2008.
M. Kim, Lennon, S., and Rudd, N., Ripped from the headlines: Demonstrating that textiles and apparel subject matter Is relevant in the workplace and the retail environment, International Textiles and Apparel Association Annual Meeting. Los Angeles, California, 2007.
M. Kim, Malkewitz, K., and Orth, U., The Role of Visual Fluency on a Thumbnail Page in E-retailing: A Process Model, International Textiles and Apparel Association Annual Meeting. Philadelphia, PA, 2011.
K. Mullis and Kim, M., Self-congruity, satisfaction, and retailer loyalty, International Textiles and Apparel Association Annual Meeting. Chicago, IL, 2008.
M. Kim, Kim, J., and Lennon, S., Service elements of apparel retail websites, Seoul International Clothing and Textiles Conference. Seoul, Korea, 2005.
M. Kim, Park, M., and Mullis, K., Service failure in online retailing: A content analysis of consumer complaints, International Textiles and Apparel Association Annual Meeting. Chicago, IL, 2008.
S. Song and Kim, M., Strategies for Building Brand Equity for Unfamiliar Companies, International Textiles and Apparel Association Annual Meeting. 2013.
M. Park and Kim, M., The study of comparisons between Korean and American consumers' online shopping experiences: Focusing on service failure and recovery, Korean Society for Clothing Industry Spring Conference. Daegu, Korea, 2010.
M. Kim, Website design and consumer behaviors in the U.S., Korea, the Global Fashion Hub2012 semiannual meeting of the Korean Society of Clothing and Textiles. Seoul, Korea, 2012.
M. Kim, Website design and consumer responses in e-commerce, OSU Consumer Researchers’ Group. 2010.

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