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Presentations
I. Parkman and Malkewitz, K., “Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development”, AMA Winter Educators Conference. 2008.
U. Orth, “Designing a meaningful symbol for “Oregon” Wine”, Presentation to the Oregon Wine Advisory Board, Promotions Committee. Portland, OR, 2002.
J. Drenten, Gurrieri, L., Huff, A., and Barnhart, M., “Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology”, Australia & New Zealand Marketing Academy 2022 Conference. Perth, Australia, 2022.
K. Malkewitz, “Dimensions of Technology Uncertainty and their Influence on NPD Activities and Problems”, Austin Entrepreneurship Scholars Research Seminar Series. 2009.
U. Orth and Malkewitz, K., “Directing Consumer Price Expectation through Package Design”, 4th Annual Wine Business Research Conference. 2008.
C. Toombs, “Dulse Commercialization”, Salem Rotary. Salem Oregon, 2015.
H. Koenig, “The Effects of Power Utilization on Interorganizational Relations”, AMA Winter Educators' Conference. Phoenix, AZ., 1985.
M. Elton, “Ehtics in Advertising: The Unilever case study”, Friday Forum. Corvallis, Oregon, 2008.
D. Gobeli and Koenig, H., “Enhancing Technology Management Through Alliances”, Technology Management in the Knowledge Era, Portland International Conference on Management of Engineering and Technology. 2001.
D. Gobeli and Koenig, H., “Enhancing the E-Business Value Sequence Through R&D”, Portland International Conference on Management of Engineering and Technology. Portland, OR, 2001.
M. Elton, “Ethics in Advertising: The Unilever case study”, Special Topics: Ethics in Advertising. Corvallis, Oregon, 2008.
J. McAlexander, “Ethnographic Research as a Tool for Gauging Customer Experiences”, Conference on Customer Satisfaction Education. Milwaukee, WI, 2001.
H. Koenig, “Evaluating Formal Student Writing”, Writing Intensive Curriculum Faculty Seminar. Corvallis, OR, 1994.
J. Gentry, Phillips, L., and Barnhart, M., “Everyday Consumption and Perceptions of Oldness: Barnhart and Penaloza Extended”, Association for Consumer Research Latin American Conference 2014. Guadalajara, Mexico, 2014.
K. Malkewitz, Wright, P., and Friestad, M., “Everyday Knowledge about Visual Persuasion”, Advertising and Consumer Psychology: Visual Persuasion Conference. 2000.
K. Malkewitz, “An Ex- Expatriate’s Experiences”, University of Oregon. 2009.
D. Knuff, Sprott, D. E., Spangenberg, E. R., Perkins, A., and Smith, R. J., “Examining the Question-Behavior Effect Using the Implicit Association Test”, ACR. 2007.
J. Murray, Bui, M., and Stokes, A., “Explaining Obesity: An Inquiry into the Lives of the Obese”, Association for Consumer Research. Duluth, MN, 2009.
A. Huff and Wilner, S. J. S., “Focus on the Form, Forget about the Function: Marketplaces for Illicit Products”, AMA Winter Educator's Conference. San Antonio, TX, 2015.
A. Huff and Wilner, S., “Focus on the Form, Forget the Function: The Legitimization of Illicit Products through Design”, Association for Consumer Research. 2013.
A. Huff and Wilner, S., “Focus on the Form, Forget the Function: The Legitimization of Illicit Products through Design”, Consumer Culture Theory. Tucson, 2013.
H. Koenig, Giampaoli, J., Sneed, J., and Cluskey, M., “Food Safety and HACCP Challenges in School Foodservice”, American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports. St. Louis, MO, 2001.
M. Belkhir, Brouard, M., Brunk, K. H., Campana, M., Dalmoro, M., Ferreira, M. Christina, Figueiredo, B., Huff, A., Scaraboto, D., Sibai, O., and Smith, A., “From Fish Tank to the Open Ocean: Navigating the Institutional Field of CCT”, Consumer Culture Theory 2016. Lille, France, 2016.
H. Koenig, “The Future of Branding”, Seed Research of Oregon, Summer Turf Conference. Corvallis, OR, 2002.
J. McAlexander and DuFault, B., “Genius for Sale: The Conspicuous Consumption of Ideas”, Consumer Culture Theory International Conference. Oxford University, 2012.
J. McAlexander and Schouten, J., “The Great Debate: Design Research vs. Marketing Research”, Conference of the Western District of Industrial Designers Society of America. Industrial Designers Society of America, 2002.
J. McAlexander, “A Harley-Davidson Story: Marketing and Building Customer Relationships”, Presentation to the Salem Area Chamber of Commerce. Salem, OR, 2000.
J. King, “Helpful & Safe vs Useless & Dangerous”, Its in the Bag. OSU-Cascades, 2013.
J. McAlexander, “HOG tales, Jeep Trails, and Setting Sail”, Faculty seminar. Sydney Australia, 2005.
J. McAlexander, “HOG Tales, Jeep Trails, and Setting Sail”, Faculty seminar. Australia, 2005.
J. McAlexander and Hansen, E., “Home Depot/Sainsbury, Preliminary Results”, Sustainable Forestry Business Case Studies. Harrison Conference Center at Lake Bluff. Lake Bluff, Illinois, 1996.
K. Malkewitz, “How Design Influences Attitudes and Beliefs about Products”, Academy of Marketing Science Annual Conference. 2007.
K. Malkewitz, “How to Get a Job In the sports Industry”, San Diego State University MBA Sports MBA Student Association. 2019.
M. Hall and Hyodo, J., “I Thought People Would Be Stoked on Me’: The Effect of Received Attention on Purchase Satisfaction”, Society for Consumer Psychology. Dallas, Texas, 2017.
M. Hall and Hyodo, J., “If No One Saw It on Instagram, Was It Any Good? Examining Received Attention as a Social Benefit of Experiential Consumption”, Association for Consumer Research Conference. 46. Dallas, Texas, 2018.
D. Henard, M. McFadyen, A., and Malkewitz, K., “The Impact of Dedicated NPD Resources on Firm Financial Performance”, Marketing Science Institute (MSI) Winter Conference. 2002.
A. Stokes and Turri, A., “The Impact of Eco-Labeling on Consumer Perceptions”, Marketing and Public Policy 2008 Pre-conference Workshop. 2008.
D. Gobeli, Mishra, C., and Koenig, H., “Impact of R&D on Performance”, Financial Management Association Conference. Seattle, WA, 2000.
H. - S. (Huck) Lee and Reynolds-McIlnay, R., “Impeding Behavior in Shopping and Product Trial”, ACRA 2022 Conference. New Orleans, Louisianna, 2022.
M. Barnhart and Huff, A., “In and Out: Paid Caregivers as Members of the Family..kind of”, Consumer Culture Theory Conference. Helsinki, Finland, 2014.
R. Reynolds-McIlnay and Morrin, M., “Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation”, 2019 Northwest Marketing Research Symposium. Portland, OR, 2019.
K. Malkewitz, “Information Requirements of Marketing Academics and Practitioners”, Graduate Information Management and Library Science Students. 2003.
H. Koenig, “Information Technology in the Classroom: What Can You Do Today, What Might You Do Tomorrow?”, Western Marketing Educators' Association Conference. San Diego, CA, 1995.
H. Koenig and McAlexander, J., “Intercustomer Relationships and Service Experiences: An Empirical Exploration”, American Marketing Association Winter Educator's Conference. Chicago, IL, 2002.
M. Elton, “International Marketing”, Seminar on International Marketing to Midlevel Managers. Bogota, Colombia, 2000.
S. Kim, “Interpersonal Dependence and Efficiency of Interfirm Exchange: A Cross-National Study of Industrial Distributor ” Supplier Relationships”, Winter AMA Marketing Educators’ Conference. 2001.
J. McAlexander and Schouten, J. W., “Interpersonal Relationships Within the Context of the Commercial Marketplace”, International Network on Personal Relationships. 1996.
A. Stokes and Murray, J. B., “An Interpretive Inquiry into the Consumption of Fashion: A Microsociological Perspective”, 2010 Consumer Culture Theory Conference Proceedings. Madison, WI, 2010.
H. Koenig, “An Introduction to LISREL”, Presentation to the College of Business Faculty. Corvallis, OR, 1990.
M. Belkhir, Brouard, M., Brunk, K. H., Campana, M., Dalmoro, M., Ferreira, M. Christina, Figueiredo, B., Huff, A., Scaraboto, D., Sibai, O., and Smith, A., “Isolation in Emerging Fields: The Case of Entrant Actors in an Emerging Academic Field”, Consumer Culture Theory 2017. Anaheim, CA, 2017.

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