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2012
S. Song and Kim, M., “Building brand equity for unfamiliar Asian companies”, International Textiles and Apparel Association Annual Meeting. 2012.
M. Kim, “Consumer research in an era of omnichannel retailing.”. 2012.
S. Song and Kim, M., “Does Bigger and More Mean Better?: An Examination of Product Presentation Mix for Handbags in Online Shopping”, AMA/ACRA Triennial Retail Conference. Seattle, Washington, 2012.
J. Yoo and Kim, M., “The effect of website reputation and brand name on consumer responses on the Internet.”, International Textiles and Apparel Association Annual Meeting. 2012.
M. Kim, “Website design and consumer behaviors in the U.S.”, Korea, the Global Fashion Hub2012 semiannual meeting of the Korean Society of Clothing and Textiles. Seoul, Korea, 2012.
2013
J. Yoo and Kim, M., “Factors affecting initial trust in an online shopping”, International Textiles and Apparel Association Annual Meeting. 2013.
S. Lennon and Kim, M., “Fashion students’ perceptions of socially irresponsible consumer behavior.”, Fashion and Social Responsibility Symposium. 2013.
S. Lennon, Lee, J., Kim, M., and Johnson, K. K. P., “Men (and women) shopping on the darkside: Consumer misbehavior on Black Friday”, International Textiles and Apparel Association Annual Meeting. 2013.
S. Song and Kim, M., “Strategies for Building Brand Equity for Unfamiliar Companies”, International Textiles and Apparel Association Annual Meeting. 2013.
2014
M. Kim and Kim, M., “The Effects of Online Product Presentation on Consumer Responses: A Mental Imagery Perspective”, Journal of Business Research, vol. 67, no. 11, pp. 2464-2472, 2014.

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