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C
J. McAlexander, “Consuming and Consumption in Third Space Communites: Constructing Sanctuary”, ACR North American Conference. Baltimore, 2014.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., “Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America”, Association for Consumer Research Conference 2017. San Diego, CA, 2017.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., “Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America”, Consumer Culture Theory Conference 2017. Anaheim, CA, 2017.
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., “Consumers' Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America”, in Association for Consumer Research, San Diego, CA, 2017, vol. 45, pp. 675-676.
J. McAlexander, Schouten, J., and Roberts, S. D., “Consumer Behavior and Divorce”, Research in Consumer Behavior, vol. 6, pp. 153-184, 1993.
J. McAlexander, “Communitas Interruptus”, European Advances in Consumer Research. 2010.
J. McAlexander, “Close to the Customer: Gonzo Research in an Age of Quality”, Presentation to the Portland Rotary Club. Portland, OR, 1995.
D. Martin, Schouten, J., and McAlexander, J., “Claiming the Throttle: Multiple Feminities in a Hyper-Masculine Subculture”, Consumption, Markets and Culture, vol. 9, no. 3, pp. 171 - 205, 2006.
B
J. McAlexander, Koenig, H., and Schouten, J. W., “Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement”, International Journal of Educational Advancement, vol. 6, no. 2, pp. 107-118, 2006.
H. Koenig and McAlexander, J., “Building the Relationships of Brand Community in a Service Setting”, American Marketing Association Winter Educators' Conference. Chicago, IL, 2003.
J. McAlexander and Koenig, H., “Building Communities of Philanthropy in Higher Education: Contextual Influences”, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.
J. McAlexander, “Building Communities of Affinity”, Western Region CASE conference. Portland OR, 2010.
J. McAlexander, Schouten, J., and Koenig, H., “Building Brand Community”, Journal of Marketing, vol. 66, no. 1, pp. 38-54, 2002.
J. McAlexander, Koenig, H., and Schouten, J. W., “Building a University Brand Community: The Long-Term Impact of Shared Experiences”, Journal of Marketing for Higher Education, vol. 14, no. 2, pp. 61 - 79, 2004.
J. McAlexander, “The Branding of An Alumni Association”, Conference of the Council for Advancement and Support of Education. Portland, OR, 1999.
H. Koenig, McAlexander, J., and Schouten, J. W., “Brand Community in Higher Education: A Framework for Understanding and Building Loyalty”, Symposium for the Marketing of Higher Education. Chicago, IL, 2005.
J. McAlexander and DuFault, B., “Borderlands: The Intersection of Liminality and Stable Third Place”, Consumer Culture Theory International Conference. Helsinki Finland, 2014.
A
J. McAlexander, “Attracting and Retaining Dental Patients”, OSU Professional Services Program: Oregon Dental Services. Corvallis, OR, 1992.
H. Koenig and McAlexander, J., “Attracting and Retaining Dental Patients”, DMC Professional Services Program, Oregon State University. Corvallis, OR, 1993.
J. McAlexander and Scammon, D., “Are Disclosures Sufficient? A Micro Analysis of Impact in the Financial Services Market”, Journal of Public Policy and Marketing, vol. 7, no. 1, pp. 185-202, 1988.
H. Koenig and McAlexander, J., “Alumni Giving: Cultivating Connections that Build Commitment”, Symposium for the Marketing of Higher Education. San Diego, CA, 2007.
J. McAlexander, Koenig, H., and DuFault, B., “Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities”, Journal of Marketing for Higher Education, vol. 24, no. 2, pp. 243-257, 2014.
A. Huff, Barnhart, M., McAlexander, B., and McAlexander, J., “Addressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers”, Journal of Macromarketing, vol. 37, no. 4, pp. 393-408, 2017.
2
J. McAlexander, “20 Years in the Field: The Ethnographic Journey”, Market Research Association Conference. Las Vegas, NV, 2011.

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