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O
K. Ozpolat, Ribbink, D., Hales, D. N., and Windle, R. J., Food Aid Procurement and Transportation Decision-Making in Governmental Agencies: The United Nations/EU versus the United States Approach, Transportation Journal, vol. 54, no. 2, pp. 159-185, 2015.
L. Ozanne, Stornelli, J., Luchs, M., Mick, D., Bayuk, J., Birau, M., Chugani-Marquez, S., Fransen, M., Herziger, A., Komorova, Y., Minton, E., Reshadi, F., Sullivan-Mort, G., Trujillo, C., Bae, H., Dhandra, T., and Zúñiga, M. Angel, Enabling and Cultivating Wiser Consumption: The Roles of Marketing and Public Policy, Journal of Public Policy and Marketing, 2021.
U. Orth, Malkewitz, K., and Bee, C., Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.
U. Orth, Koenig, H., and Firbasova, Z., Cross-national differences in consumer response to the framing of advertising messages: An exploratory comparison from central Europe, European Journal of Marketing, vol. 41, no. 3/4, 2007.
U. Orth, Designing a meaningful symbol for “Oregon” Wine, Presentation to the Oregon Wine Advisory Board, Promotions Committee. Portland, OR, 2002.
U. H. Orth and Malkewitz, K., Directing Consumer Price Expectation through Package Design, presented at the 2008, 2008.
U. Orth, Why Consumers (Do Not) Buy Oregon Wine, OSU Grapevine Research Days. Corvallis, OR, 2004.
U. Orth, Psychographic Segmentation of Visitors to Southern Moravia., International Conference “Region - Services - Travel Industry”. Ostrava/ Czech Republic, 2001.
U. Orth, Oregon Agriculture’s Image, Presentation to the Agribusiness Council of Oregon. Carlton, OR, 2002.
U. Orth, Campana, D., and Malkewitz, K., Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes, 2010.
U. Orth, The communicators’ role in promoting organically grown products, Presentation to Kassel University, Dept. of Agriculture, International Development and Organic Production. Witzenhausen/Germany, 2001.
U. Orth, Malkewitz, K., and Bee, C., Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.
U. Orth, Craft Brews: Consumer Preferences and Psychographics, Presentation to Widmer Borthers Brewing Co. Portland, OR, 2002.
U. Orth and Malkewitz, K., Directing Consumer Price Expectation through Package Design, 4th Annual Wine Business Research Conference. 2008.
U. Orth and Malkewitz, K., The Accuracy of Design-Based Judgments: A Constructivist Approach,, 2012.
U. Orth, Contemporary Marketing Research, Presentation to Oregon Association of Nurserymen / Marketing Committee. Aurora, OR, 2001.
U. Orth, Malkewitz, K., and Bee, C., Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising, 2010.
U. Orth, Wines and Lifestyles, Presentation to Oregon Wine Advisory Board. Salem, OR, 2003.
U. Orth and Malkewitz, K., Creating Brand Impressions Through Package Design, presented at the 2015, 2015, p. 259--259.
U. Orth, Heinrich, F., and Malkewitz, K., Interior Design and Store Personality, 2012.
U. Orth, Advantageously Positioning Oregon Wine, Presentation to Oregon Wine Advisory Board, Research Committee. Corvallis, OR, 2002.
U. Orth and Malkewitz, K., Holistic Package Design and Consumer Brand Impressions, 2008.
U. Orth, Measuring Buyer Response to Oregon Wine Branding Messages, Presentation to Oregon Wine Advisory Board, Promotions Committee. Salem, Oregon, 2003.
T. - H. Ong, Chen, H., Sung, W. K., and Zhu, B., NewsMap: A Knowledge Map for Online News, Decision Support Systems, vol. 39, no. 4, pp. 583-597, 2005.
K. J. Olson, Huffman, A. H., Leiva, P. I., and Howes, S., Acculturation and individualism as predictors of work-family conflict in a diverse workforce, Human Resource Management (US), vol. 52, pp. 741-769, 2013.
M. Oleklans and Rees, L., Workplace affect, conflict, and negotiation, Cambridge: , 2020.
K. Obermire, Cohen, J., and Johnstone, K., Audit Committee Members' Professional Identities: Evidence from the Field, Accounting, Organizations and Society, vol. 93, 2021.
R. M. O'Keefe, Cole, M., Chau, P., Massey, A. P., Montoya, M., and Perry, M., From the User Interface to the Customer Interface: Results from a Global Experiment, International Journal of Human-Computer Studies, vol. 53, no. 4, pp. 611-628, 2000.
W. O'Grady, Akroyd, C., and Scott, I., Beyond Budgeting: Distinguishing Modes of Adaptive Performance Management, Advances in Management Accounting, vol. 29, pp. 33-53, 2017.
W. O'Grady and Akroyd, C., Weeklies In, Budgets Out, Tenth Global Management Accounting Research Symposium (GMARS). Lancing, Michigan, 2013.
W. O'Grady and Akroyd, C., The MCS Package in a Non-Budgeting Organisation: A Case Study of Mainfreight, Qualitative Research in Accounting and Management, vol. 13, no. 1, pp. 1-25, 2016.