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A
D. Aiken and Malkewitz, K., “The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness”, presented at the 2006, 2006.
D. Aiken, Sukhdial, A., Campbell, R., Kent, A., and Malkewitz, K., “Winning Isn’t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors”, presented at the 2018, 2018.
D. Aiken and Malkewitz, K., “The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness”, AMA Winter Educators’ Conference. 2006.
D. Aiken, Sukhdial, A., Campbell, R., Kent, A., and Malkewitz, K., “Winning Isn’t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors”, Sport Marketing and Sponsorship Conference. 2018.
D. Aiken, Sukhdial, A., Campbell, R., Kent, A., and Malkewitz, K., “Winning isn’t everything: An investigation linking old school values to fan behaviors”, 2021.
D. K. Aiken, Bee, C., and Walker, N., “From Passion to Obsession: Development and Validation of a Scale to Measure Compulsive Sport Consumption”, Journal of Business Research, vol. 87, pp. 69-79, 2018.
D. Aiken and Malkewitz, K., “The Influence of Program Context Intensity: An Examination of Television Advertising During War News”, 2010.
D. Aiken, Malkewitz, K., and Bowe, D., “The Program Context of War News: Exploring Influences on Television Advertising Effectiveness”, 2004.
B
M. Barnhart, “Marketing Services to Older Consumers”, Western Regional International Health Conference. Eugene, OR, 2015.
M. Barnhart, Huff, A., and Scott, I., “American Consumers' Understandings of the Right to Consume Firearms”, in Consumer Culture Theory Consortium, 2019.
M. Barnhart and Huff, A., “UNRAVEL-ing Gnarly Knots: A Path for Researching Market-entangled Wicked Social Problems”, Journal of Business Research, 2022.
M. Barnhart and Penaloza, D. Lisa, “Who Are You Calling Old? Old Age Identity Negotiation in the Elderly Consumption Ensemble”, Consumer Culture Theory Conference. 2008.
M. Barnhart and Huff, A., “Negotiating the Legitimacy of an American Icon: Myth and the U.S. Gun Market”, in Association for Consumer Research, 2018, vol. 46.
M. Barnhart and Penaloza, L., “Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble”, Journal of Consumer Research, 2013.
M. Barnhart, Huff, A., and Scott, I., “The (Ir)Responsible American Consumer: Examining Morality and Responsibilization for Armed Self-Defense”, in Association for Consumer Research 2022 Conference, 2022.
M. Barnhart, Huff, A., and Scott, I., “Morality Appraisals in Consumer Responsibilization”, University of Connecticut Marketing Speaker Series. Storrs, Connecticut, 2023.
M. Barnhart, Huff, A., and Scott, I., “Relating American's Responses to the Marketization of Armed Self-Defense to their Understandings of the Second Amendment”, in Association for Consumer Research, 2019.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., “Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America”, Consumer Culture Theory Conference 2017. Anaheim, CA, 2017.
M. Barnhart and Huff, A., “In and Out: Paid Caregivers as Members of the Family..kind of”, Consumer Culture Theory Conference. Helsinki, Finland, 2014.
M. Barnhart, Drenten, J., Gurrieri, L., and Huff, A., “Platformization of American Gun Culture”, in Consumer Culture Theory 2022 Conference, 2022.
M. Barnhart, “Round Table panelist - The future of research in eldercare”, North American Association for Consumer Research Conference. New Orleans, 2015.
M. Barnhart and Ratchford, M., “Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index”, Winter Educators' Conference. San Diego, CA, 2007.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., “Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America”, Association for Consumer Research Conference 2017. San Diego, CA, 2017.
M. Barnhart and Ratchford, M., “A Multivariate Analysis of Pre-acquisition Drivers of Technology Adoption”, Marketing Science Conference. Atlanta, GA, 2014.
M. Barnhart, Huff, A., and Cotte, J., “Like a Member of the Family: Including and Excluding Paid Caregivers in Performances of Family”, Journal of Marketing Management, vol. 30, no. 15-16, pp. 1680-1702, 2014.
M. Barnhart, Huff, A., McAlexander, J., and McAlexander, B., “Sisyphus and the American Socio-political Industrial Gun Complex: How Gun Violence Prevention Groups Keep Pushing the Rock”, Marketing and Public Policy Conference. San Luis Obispo, CA, 2016.
M. Barnhart and Penaloza, D. Lisa, “Living Capitalism: Consumer Identity and Consciousness in Transformational Consumer Research”, Conference on Transformative Consumer Research. Hanover, NH, 2007.
M. Barnhart and Ratchford, M., “Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index”, in Proceedings of the American Marketing Association Winter Conference 2007, 2007.
M. Barnhart, Huff, A., McAlexander, B., and McAlexander, J., “Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense”, Journal of the Association for Consumer Research, vol. 3, no. 1, 2018.
M. Barnhart and Huff, A., “Arming Teachers - An Effective Security Measure or False Sense of Security?”, 2022.
M. Barnhart, Huff, A., and Scott, I., “American Consumers' Understandings of the Right to Consume Firearms”, Consumer Culture Theory 2019. Montreal, Canada, 2019.
M. Barnhart and Huff, A., “Arming School Staff Will Pose Risks to Students that Outweigh Chance of Shooting”, 2019.
M. Barnhart and Mish, J., “Hippies, Hummer Owners, and People Like Me: Stereotyping as a Means of Reconciling Ethical Consumption Values with the DSP”, Journal of Macromarketing, vol. 37, no. 1, 2017.
M. Barnhart, Huff, A., and Scott, I., “Morality Appraisals in Consumer Responsibilization”, Journal of Consumer Research.
M. Barnhart and Huff, A., “Assembling Safety in an Armed America”, Speaker Series. Melbourne, Australia, 2017.
M. Barnhart and Penaloza, L., “Negotiating Agency in the Elderly Consumption Ensemble”, North American Association for Consumer Research. San Francisco, CA, 2008.
M. Barnhart and Penaloza, L., “Negotiating Agency in the Elderly Consumption Ensemble”, in Association for Consumer Research, 2009, vol. 36.
B. Becker, Kaldenberg, D., and McAlexander, J., “Yellow Pages Usage by Professionals: An Exploratory Study of Dentists”, Health Marketing Quarterly, vol. 12, no. 2, pp. 97-110, 1994.
B. Becker, Kaldenburg, D., and McAlexander, J., “Site Selection by Professional Service Providers: The Case of Dental Practices”, Journal of Marketing Theory and Practice, vol. 5, pp. 35-44, 1997.
C. Bee and Madrigal, R., “It's Not Whether You Win or Lose, It's How the Game is Played: The Influence of Sports Programming on Advertising”, Journal of Advertising, vol. 41, no. 1, pp. 47-58, 2012.
C. Bee and Havitz, M. E., “Exploring the Relationships Among Involvement, Psychological Commitment, and Behavioral Loyalty in a Sport Spectator Context”, International Journal of Sports Marketing and Sponsorship, vol. 11, no. 2, pp. 140-157, 2010.
C. Bee and Dalakas, V., “Introduction to Special Issue on Sport Marketing and Sponsorship”, Journal of Business Research, vol. 124, pp. 695-697, 2021.
C. Bee and Madrigal, R., “Outcomes are in the Eye of the Beholder: The Influence of Affective Dispositions on Disconfirmation Emotions, Outcome Satisfaction, and Enjoyment”, Media Psychology, vol. 24, no. 4, pp. 143-153, 2012.
C. Bee, King, J., and Stornelli, J., “Are you with or against us? The cognitive and emotional consequences of sponsoring a rival”, Journal of Business Research, vol. 124, pp. 698-707, 2021.
C. Bee and Madrigal, R., “Consumer Uncertainty: The Influence of Anticipatory Emotions on Ambivalence, Attitudes, and Intentions”, Journal of Consumer Behaviour, vol. 12, no. 5, pp. 370-381, 2013.
C. Bee, Dalakas, V., and Chen, J., “The Simultaneous Sponsorship of Rival Teams: Beyond Ingroup Favoritism and Outgroup Animosity”, Psychology and Marketing, vol. 39, no. 1, pp. 196-213, 2021.
C. Bee and Dalakas, V., “Rivalries and Sponsorship Affiliation: Examining the Effects of Social Identity and Argument Strength on Responses to Sponsorship-related Advertising Messages”, Journal of Marketing Communications, 2013.
C. Bee and Neubaum, D., “The Role of Cognitive Appraisal and Emotions of Family Members in the Family Business System”, Journal of Family Business Strategy, vol. 5, no. 3, pp. 323-333, 2014.
C. Bee and Kahle, L., “Relationship Marketing in Sports: A Functional Approach”, Sport Marketing Quarterly, vol. 15, no. 2, pp. 102-110, 2006.
M. Belkhir, Brouard, M., Brunk, K. H., Campana, M., Dalmoro, M., Ferreira, M. Christina, Figueiredo, B., Huff, A., Scaraboto, D., Sibai, O., and Smith, A., “Isolation in Emerging Fields: The Case of Entrant Actors in an Emerging Academic Field”, Consumer Culture Theory 2017. Anaheim, CA, 2017.

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