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Book Chapters
K. Malkewitz, Wright, P., and Friestad, M., “Persuasion by Design: The State of Expertise on Visual Influence Tactics”, 2003.
K. Malkewitz and Bee, C., “Undertaking Brand Design in Sports”, 2014.
K. Malkewitz and Bee, C., “Undertaking Successful Brand Design in Sport”, New York, NY: , 2014, pp. 89-108.
K. Malkewitz and Bee, C., “Undertaking Successful Brand Design in Sport”, New York, NY: , 2014, pp. 89-108.
Conference Papers
K. Malkewitz, “Co-Branding with Sports Entities: How Difficult Can it Be?”, presented at the 2006, 2006.
K. Malkewitz, “Communicating with Product Design”, presented at the 2007, 2007.
I. Parkman and Malkewitz, K., “Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance”, presented at the 2011, 2011.
U. Orth and Malkewitz, K., “Creating Brand Impressions Through Package Design”, presented at the 2015, 2015, p. 259--259.
I. Parkman and Malkewitz, K., “Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development”, presented at the 2008, 2008.
U. H. Orth and Malkewitz, K., “Directing Consumer Price Expectation through Package Design”, presented at the 2008, 2008.
K. Malkewitz, Wright, P., and Friestad, M., “Everyday Knowledge about Visual Persuasion”, presented at the 2000, 2000.
K. Malkewitz, “How Design Influences Attitudes and Beliefs about Products”, presented at the 2007, 2007.
D. H. Henard, M. McFadyen, A., and Malkewitz, K., “The Impact of Dedicated NPD Resources on Firm Financial Performance”, presented at the 2002, 2002.
K. Malkewitz and Ketcham, N., “The Logo Life Cycle: An Abstract”, presented at the 2020, 2020, p. 101--102.
K. Malkewitz and Ketcham, N., “Logo Life Cycles”, presented at the 2018, 2018.
K. Malkewitz and Ketcham, N., “Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle”, presented at the 2018, 2018.
K. Malkewitz, “Meme Products”, presented at the 2020, 2020.
D. Aiken and Malkewitz, K., “The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness”, presented at the 2006, 2006.
K. Malkewitz and Ketcham, N., “Sports Logos Life Cycles”, presented at the 2020, 2020.
K. Malkewitz and Ketcham, N., “Sports Logos Life Cycles”, presented at the 2019, 2019.
K. Malkewitz, “Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy”, presented at the 2009, 2009.
D. Aiken, Sukhdial, A., Campbell, R., Kent, A., and Malkewitz, K., “Winning Isn’t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors”, presented at the 2018, 2018.
Journal Articles
K. Malkewitz and Orth, U., “The accuracy of design-based judgments: A constructivist approach”, Journal of Retailing, 2012.
U. Orth and Malkewitz, K., “The Accuracy of Design-Based Judgments: A Constructivist Approach,”, 2012.
K. Malkewitz and Orth, U., “The accuracy of design-based judgments: A constructivist approach”, Journal of Retailing, 2012.
J. Giese, Malkewitz, K., Orth, U., and Henderson, P., “Advancing the aesthetic middle principle: trade-offs in design attractiveness and strength”, 2014.
I. Parkman and Malkewitz, K., “Design briefs in design-driven new product development”, 2019.
K. Malkewitz and Orth, U., “Formation of consumer price expectation based on package design: attractive and quality routes”, Journal of Marketing Theory and Practice, 2010.
U. Orth, Campana, D., and Malkewitz, K., “Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes”, 2010.
K. Malkewitz and Orth, U., “Formation of consumer price expectation based on package design: attractive and quality routes”, Journal of Marketing Theory and Practice, 2010.
U. Orth, Malkewitz, K., and Bee, C., “Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising”, 2010.
U. Orth, Malkewitz, K., and Bee, C., “Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising”, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.
U. Orth, Malkewitz, K., and Bee, C., “Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising”, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.
I. Parkman and Malkewitz, K., “Good design is good business”: An empirical conceptualization of design management using the balanced scorecard.”, 2021.
K. Malkewitz and Orth, U., “Holistic package design and consumer brand impressions”, Journal of Marketing, 2008.
K. Malkewitz and Orth, U., “Holistic package design and consumer brand impressions”, Journal of Marketing, 2008.
U. Orth and Malkewitz, K., “Holistic Package Design and Consumer Brand Impressions”, 2008.
D. H. Henard, M. McFadyen, A., and Malkewitz, K., “The Impact of Dedicated NPD Resources on Firm Financial Performance”, 2003.
D. Aiken and Malkewitz, K., “The Influence of Program Context Intensity: An Examination of Television Advertising During War News”, 2010.
K. Malkewitz, “The influence of program context intensity: An examination of television advertising during war news”, Journal of Current Issues and Research in Advertising, 2010.
K. Malkewitz, “The influence of program context intensity: An examination of television advertising during war news”, Journal of Current Issues and Research in Advertising, 2010.
U. Orth, Heinrich, F., and Malkewitz, K., “Interior Design and Store Personality”, 2012.
D. Aiken, Malkewitz, K., and Bowe, D., “The Program Context of War News: Exploring Influences on Television Advertising Effectiveness”, 2004.
K. Malkewitz, Orth, U., and Heinrich, F., “Servicescape interior design and consumers' personality impressions”, Journal of Services Marketing, 2012.
K. Malkewitz, Orth, U., and Heinrich, F., “Servicescape interior design and consumers' personality impressions”, Journal of Services Marketing, 2012.
D. Aiken, Sukhdial, A., Campbell, R., Kent, A., and Malkewitz, K., “Winning isn’t everything: An investigation linking old school values to fan behaviors”, 2021.
Presentations
K. Malkewitz, “Building Your Killer Business Plan”, Austin Entrepreneurship Program’s Build Your Business Plan Series. 2009.
K. Malkewitz, “Can You Judge a Book by Its Cover?”, Oregon State University Wine Symposium. 2010.
K. Malkewitz, “Co-Branding with Sports Entities: How Difficult Can it Be?”, AMA Winter Educators’ Conference. 2006.
K. Malkewitz, “Communicating with Product Design”, Academy of Marketing Science Annual Conference. 2007.

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